What is a value curve? How is it used? Also revisit how it was used in blue ocean strategy.*
Chapter 8 What are the stages in the PLC? What are the main characteristics of each of the stages?
What are the six categories of New Products?
What’s the difference between a pioneer and a follower? What are some of the advantages and disadvantages of being a pioneer? and what are some of the advantages and disadvantages of being a follower? (book + reading)*
What are some Strategic Marketing Programs for Pioneers?*
Chapter 9 & 10 What are the key characteristics of a growth market? Mature market? Declining market?
What is the primary objective of an early share leader/follower in a growth market? How can they achieve this goal?
What are the strategies suggested for share leaders?
What are the strategies suggested for followers?
Strategies recommended in mature markets/declining markets? *