This is a template for a research proposal. Guidelines for using the template



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This is a template for a research proposal.
Guidelines for using the template:

  1. Switch on the paragraph markers by clicking the icon on the Standard toolbar in MS Word.

  2. Do not delete any of the section breaks that appear in this document. These breaks have been inserted to ensure proper page numbering.

  3. Delete the text in blue once you have read the instructions. The text in black should be retained and may be changed.

  4. Remember to update the Table of Contents, List of Figures and List of Tables before you print the final version of your proposal.

  5. Also see the section on technical care and the Technical Care Check List on p. 15 of this template.

  6. Contact Theuns Kotzé on tel. (012) 420-4844 if you have any questions on the functioning of this template or send an e-mail to theuns.kotze@up.ac.za.


- RESEARCH PROPOSAL -
PROPOSED TITLE

(Type the proposed title in capital letters. The title should positioned in the middle of the page)

by

Name & Surname



Student Number

Submitted in partial fulfilment of the requirements for the degree

M Com / M Phil in Marketing / Communication Management
in the
FACULTY OF ECONOMIC AND MANAGEMENT SCIENCES
at the
UNIVERSITY OF PRETORIA
Study leader:

(Title, initials and surname of study leader)


Date of submission



(Date of submission should be on last line of page)

DEPARTMENT OF MARKETING AND
COMMUNICATION MANAGEMENT




Declaration Regarding Plagiarism
The Department of Marketing and Communication Management emphasises integrity and ethical behaviour with regard to the preparation of all written assignments.

Although the lecturer will provide you with information regarding reference techniques, as well as ways to avoid plagiarism, you also have a responsibility to fulfil in this regard. Should you at any time feel unsure about the requirements, you must consult the lecturer concerned before submitting an assignment.

You are guilty of plagiarism when you extract information from a book, article, web page or any other information source without acknowledging the source and pretend that it is your own work. This doesn’t only apply to cases where you quote verbatim, but also when you present someone else’s work in a somewhat amended (paraphrased) format or when you use someone else’s arguments or ideas without the necessary acknowledgement. You are also guilty of plagiarism if you copy and paste information directly from an electronic source (e.g., a web site, e-mail message, electronic journal article, or CD ROM), even if you acknowledge the source.

You are not allowed to submit another student’s previous work as your own. You are furthermore not allowed to let anyone copy or use your work with the intention of presenting it as his/her own.

Students who are guilty of plagiarism will forfeit all credits for the work concerned. In addition, the matter will be referred to the Committee for Discipline (Students) for a ruling. Plagiarism is considered a serious violation of the University’s regulations and may lead to your suspension from the University. The University’s policy regarding plagiarism is available on the Internet at http://upetd.up.ac.za/authors/create/plagiarism/students.htm.

For the period that you are a student at the Department of Marketing and Communication Management, the following declaration must accompany all written work that is submitted for evaluation. No written work will be accepted unless the declaration has been completed and is included in the particular assignment.




I (full names & surname):




Student number:





Declare the following:

1. I understand what plagiarism entails and am aware of the University’s policy in this regard.

2. I declare that this assignment is my own, original work. Where someone else’s work was used (whether from a printed source, the Internet or any other source) due acknowledgement was given and reference was made according to departmental requirements.

3. I did not copy and paste any information directly from an electronic source (e.g., a web page, electronic journal article or CD ROM) into this document.

4. I did not make use of another student’s previous work and submitted it as my own.

5. I did not allow and will not allow anyone to copy my work with the intention of presenting it as his/her own work.














Signature




Date

Your research proposal should have the following basic format:

Paper size

A4

Font (body text)

Arial, 12pt

Line spacing (body text)

1½ spacing

Language setting

Use the English (UK) or English (South African) settings in MS Word. DO NOT use the English (US) setting.

Tense

A research proposal is always future-directed. It is an “architect’s plan” which explains what the researcher intends doing. A proposal is, therefore, mostly written in the future tense (e.g., A non-probability convenience sampling approach will be used). There is one important exception to this rule! The literature review section, which reports on existing knowledge relevant to the proposed study, is written in the present tense (e.g., Davies (2003:12) argues that …).

Margins




  • Left & right

2 cm

  • Top & bottom

2.54 cm

Heading numbering and format

As shown in document

Paragraph formatting

Paragraphs should be justified (i.e., the text should be aligned evenly along both the left and right margins to form a square box).

Page numbers




  • Front page

None

  • Executive summary, Table of Contents, List of Figures, List of tables

Roman numerals, small caps (e.g., i, ii, iii)

  • Body of proposal, List of References, Appendices

Arabic numerals starting at 1 (e.g., 1, 2, 3)

Binding

Ring bind with back and front plastic covers. Stapled documents will not be accepted.

See p. 15 for additional information on “Technical Requirements”.


TABLE OF CONTENTS


1 INTRODUCTION 1

2 LITERATURE REVIEW 2

2.1 SUB-HEADING 2

2.1.1 Sub-subheading 2

2.1.2 Sub-subheading 2

2.2 SUB-HEADING 2

2.2.1 Sub-subheading 3

2.2.2 Sub-subheading 3

2.3 SUB-HEADING 3

2.3.1 Sub-subheading 3

2.3.2 Sub-subheading 3

3 HYPOTHESES 3

4 METHODOLOGY 4

4.1 RESEARCH DESIGN 4

4.2 SAMPLING 5

4.2.1 Target population 5

4.2.2 Sampling method 5

4.2.3 Sample size 5

4.3 DATA COLLECTION 5

4.3.1 Survey method 6

4.3.2 Measurement 6

4.3.3 Pre-testing 6

4.4 DATA ANALYSIS 7

5 NATURE AND FORM OF RESULTS 7

6 BUDGET & PROJECT TIMELINE 8

6.1 PROJECT TIMELINE 8

6.2 PROJECT BUDGET 8

7 REFERENCES 10




APPENDICES
APPENDIX A: TOPIC 5

APPENDIX B: TOPIC 7


Note: You will have to type in the topics of the appendices by hand.
To update the table of contents:

1. Highlight the body of the table of contents (exclude the heading and appendices).



  1. Click right on your mouse.

  2. Choose “Update field” from the pop-up menu.

  3. The dialogue box shown below will appear. Choose the applicable option. Use “Update page numbers only” to update the page numbers and “Update entire table” to add new entries to the Table of Contents. Click “OK”.



LIST OF FIGURES


Figure 1: Figure caption 2

The list of tables and figures should be placed on a separate page after the table of contents. If the list of tables and the list of figures are short, they may be placed together on one page.


To update the list of figures / list of tables:

1. Highlight the body of the list (exclude the heading).



  1. Click right on your mouse.

  2. Choose “Update field” from the pop-up menu.

  3. The dialogue box shown below will appear. Choose the applicable option. Use “Update page numbers only” to update the page numbers and “Update entire table” to add new entries to the table. Click “OK”.





LIST OF TABLES

PROPOSED TITLE
The wording of your proposed title must comply with the requirements outlined in section 3 (pp. 3-4) of the document entitled “Guidelines on writing a first quantitative academic article”.
ABSTRACT
Write an abstract for your research proposal based on the requirements outlined in section 4 (pp. 4-6) of the document “Guidelines on writing a first quantitative academic article”. The abstract should include elements 1-4 listed on p. 4 of the abovementioned document.
Keywords: List the keywords of your study here. These keywords must comply with the requirements discussed in section 5 (p. 6) of the document “Guidelines on writing a first quantitative academic article”.




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