Saint Petersburg Business Communication for the 2 year bachelor students
2-4 module 2013/2014
Associate professor at the Foreign Languages department (HSE St.Petersburg), PhD in Pedagogy
Senior teacher at the Foreign Languages department (HSE St.Petersburg),
40 hours (+68self-study)
А. Course Description The course is a combination of theoretical knowledge and practical skills.
It is designed for studying the main concepts and theories in business communication as well as for developing business communication skills needed in the global market.
On one hand, the participants raise awareness of theories of communication, culture, language and society and their applications in business interactions. On the other hand, one of the basic objectives of the course is to improve Business English skills and developing language confidence.
Thus, the course will help the participants to become good communicators and let them get more confidence in coping with communication problems in modern business environment.
The course focuses on knowledge of basic points of cross-cultural business communication. Strong practical communicating skills are considered to be the core competencies of a successful business person and an essential part of any university education all over the world.
B. Course Objectives
Course activities combines theory and practice. As this course is task based, it includes case studies, work-shops, role-plays and simulations of real business situations, designed to develop essential communicative skills. Main activities involve short lectures (presenting the basic concepts and principles), discussions, DVD recordings for analysis, reports and presentations. Participants get a regular feedback to help them focus on specific areas of need and difficult points.
The course content is relevant and up-to-date. Everything the participants do is practical, realistic and useful. The course is planned to take place in small groups to ensure attention to individual needs.
A minimum B1 level of English (according to The Common European Framework of Reference for Languages).
Course book: Bovee C., Thill J.V. Business Communication Today, 9th Edition, Pearson Education, Prentice Hall,2008
Books for practice:
“Intelligent Business” Skills book by Christine Johnson and Irene Barrall,
Upper-Intermediate, Longman 2006
«The Business» by John Allison and Jeremy Townend, Intermediate, Macmillan, 2008
The Business» by John Allison and Jeremy Townend, Upper-Intermediate, Macmillan, 2008
Additional readings: 1. Hampden-Turner CH., Trompenaars F. (2004): Building Cross-Cultural Competence : How to create wealth from conflicting values . McGraw-Hill.
3. Hofstede G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. – 2nd ed. Thousand Oaks: Sage Publications, Inc.
5. Gesteland, R. (2002). Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures. Copenhagen: Copenhagen Business School Press.
C. Grading procedures
The criteria for the evaluation of students’ knowledge and skills are as follows:
•Class work participation (discussions; case studies, work-shops, role-plays) 0,2 points
•Written test 0,1 points;
•Presentation 0,3 points;
•Essay 0,2 points;
•Final test 0,2 points.
Class work participation requires the knowledge of theoretical material, presented in lectures and additional readings. Students must be ready to give clear answers to readings-related questions, be able to analyze practical examples and cases.
During Discussions and GroupWork the students are expected to analyze business cases, examples and draw adequate and singular conclusions, involving their theoretical and practical knowledge.
The written test consists of questions on the main points of the course.
The individual task consists of an essay and presentation. Students are offered to write an essay and to prepare a presentation on one of the course topics
D. Course curriculum
of contact hours
With the elements of lecturing
BASICS OF BUSINESS COMMUNICATION
Importance of BC
Cross Cultural Aspects of BC
Different Forms of Communication in Business
Communication Barriers in Business. Overcoming Communication Barriers