Hasitha De Alwis Director (Promotion) Sri Lanka Tea Board

• Sri Lanka Tea Industry

• Hasitha De Alwis
• Director (Promotion)
• Sri Lanka Tea Board

Sri Lanka – Wonder of Asia

• Island is united ending 30 years long conflict.
• Multi-ethnic, multi-cultural, multi-religious and multi-linguistic nation once again in harmony.
• Immense opportunities for sustainable growth in all sectors and tea industry is no exception.
• Probably the safest country today in South Asia.
• Peace dividends results in leap-frog development in Sri Lanka’s infra-structure & other sectors of economy.

INTRODUCTION

• Sri Lanka tea industry proudly celebrates 145 years of commercial history in 2012.
• Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment.
• Tea export earnings reached USD 1.5 Billion in 2011 a historical high contributing 15% to the nation’s foreign exchange.
• Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of island’s GDP.
• With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.

AGRO-CLIMATIC TEA GROWING REGIONS OF SRI LANKA

SRI LANKA TEA PRODUCTION ELEVATION WISE (Mn. KGS)

CATEGORY-WISE TEA PRODUCTION (Mn.KGS)

	2006	(%)	2007	(%)	2008	(%)	2009	(%)	2010	(%)	2011	(%)
Orthodox	288	93	283	93	297	93	271	93	310	94	303	92
CTC	18	5	16	5	17	5	16	5	18	5	22	7
Green Tea	3	1	4	1	3	1	2	1	3	1	3	1
Others	2	1	2	1	2	1	2	1	-	-	-	-
Total	311	100	305	100	319	100	291	100	331	100	328	100

AREA OF TEA PLANTED IN SRI LANKA

Elevation	Planted (Ha)	Share
High Grown	41,137	19%
Mid Grown	71,018	32%
Low Grown	109,814	49%
Total	221,969	100

SRI LANKA TEA EXPORTS (Mn. KGS)

	2006	2007	2008	2009	2010	2011
Bulk	197.8	179.9	178.0	164.6	176.8	179.9
Packets	79.4	72.7	84.3	75.5	89.8	95.8
Tea Bags	19.1	22.0	20.3	18.7	25.7	24.6
Others	18.6	19.7	18.6	21.2	1.8	2.9
Re- Exports	12.5	15.6	18.6	10.6	18.6	20.5
Total	327.4	309.9	319.8	290.6	305.7	323.7
Value Billion USD	0.882	1.01	1.26	1.18	1.37	1.51

RE-EXPORTS (CEYLON TEA BLENDED WITH OTHER ORIGINS)

Year	Qty (MT)	Value (Rs. Mn)	Value (USD Mn)
2005	11,456	4,154	41.33
2006	12,499	5,330	51.20
2007	15,597	6,617	59.80
2008	18,577	10,683	98.61
2009	10,574	5,089	44.27
2010	18,607	11,567	102.30
2011	20,529	13,363	118.30

Tea Imports to Sri Lanka

Year	Quantity (Kgs)	Value	Value
		(Rs. Million )	(USD M.)
2007	13,683,732	3,141.6	28.56
2008	14,598,248	3,754.8	34.13
2009	9,960,129	2,979.4	27.08
2010	12,172,753	3,768.0	34.25
2011	11,406,044	3,770.4	34.28

Tea Imports to Sri Lanka (Country Wise)

	2009	2010	2011
India	4,708,695	4,776,141	4,353,513
China	1,755,521	2,802,873	2,895,761
Kenya	2,867649	3,871,167	3,690,453
Vietnam	240,725	352,203	97,909
Indonesia	203,260	207,068	182,620
Malawi	129,580	143,104	150,660
Germany	33,080	10,805	23,898
Taiwan	8,888	7392	-
Japan	5,600	900	-
U.K	5,130	-	9980
Nepal	2,001	1100	1250
TOTAL	9,960,129	12,172,753	11,406,044

• Qty in Kgs.

2009
Country	Qty.	%
Russia	42.4	15.1
UAE	30	10.7
Syria	29.4	10.5
Iran	27.7	9.9
Turkey	15.7	5.6
Jordan	13.4	4.8
Kuwait	10.1	3.6
Iraq	9.8	3.5
Japan	9.5	3.4
Libya	8.1	2.9

2010
Country	Qty.	%
Russia	45.5	15.2
UAE	29.6	9.9
Iran	27.6	9.2
Syria	26.3	8.8
Turkey	18.4	6.2
Jordan	17.3	5.8
Iraq	13.6	4.6
Libya	10.9	3.7
Kuwait	10.8	3.6
Japan	10.3	3.4

• MAJOR DESTINATIONS FOR CEYLON TEA

2011
Country	Qty	%
Russia	47.3	14.8
Iran	30.8	9.6
Syria	28.5	8.9
Iraq	22.2	6.9
UAE	21.5	6.7
Turkey	18.9	5.9
Azerbaijan	11.8	3.7
Japan	11.3	3.5
Kuwait	9.1	2.8
Ukraine	7.8	2.4

DOMESTIC CONSUMPTION

Year	Qty. (Mn. Kgs) Approx.
2005	27.5
2006	27.5
2007	28.0
2008	28.5
2009	28.5
2010	28.4
2011	28.9

DISTRIBUTION CHANNELS

• Type Percentage
• Supermarkets 25%
• Grocery retailing 30%
• Convenience stores 30%
• Tea Shops / Tea Houses 5%
• Others 10%

TYPE OF PRODUCTS (Domestic Market )

Domestic Market	Volume 2010 2011		Value 2010 2011
Loose Tea	68%	67%	61%	59%
Packet Tea	30%	30%	36%	37%
Tea Bags	2%	3%	3%	4%

Value Growth on Consumer Prices for Share of Throat

Item	Share of Throat	Value Growth (per Annum)	Average Price
Tea	26.5%	9%	Rs. 715/Kg
Coffee	2.5%	22%	Rs. 1,335/Kg
Malt	15.5%	23%	Rs.167/Ltr
Soft Drinks (Carbonated)	36.0%	43%	Rs.124/Ltr
Others	19.5%

Household Expenditure

• 2009/2010 (Rs. 1,750B.)

• Monthly Household
• Expenditure Rs. 32,446/-

	2005	2011 (Est/Prov)
Real GDP Growth	6.2	8.3
GDP (US $)	24.4	59.1
GDP per capita (US $)	1,241	2,830
Trade : Exports (US$ bn)	6.3	10.5
Imports (US $ bn)	8.9	20.0
Workers’ Remittances (US$ bn)	1.9	5.2
Tourist Arrivals (‘000)	549	850
Earnings from Tourism (US $ bn)	0.3	0.8
FDI (US$ bn)	0.3	1.0

• MACRO ECONOMIC FUNDAMENTALS IN SRI LANKA
• 2005 VS. 2011

• Hasitha De Alwis
• Director (Promotion)
• Sri Lanka Tea Board

• Thank You

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