Suitable Attractive Appealing Style Fashion Performs User Materials Textiles
Combines Textile Graphic Pose Position Male Female Children Elderly
Age group Usable Wearer Design Designer Created Produced Structured Built
Wearable Wearibility Function Work Size Proportions Ergonomics
Time period Modern Contemporary Cutting Edge Old Fashioned Classic
Vintage Inspired Linked to Design Movement History Unique Exclusive Commercial
Wealth Rich Small Large Budget Heavy Light Luxury High end fashion
Market Brand Name Couture Successful Stand out Attention Flexible
Difficult Negative Positive Person Personality Type Celebrity Endorse
Critical/Design Studies/Writing Frame
Start or include some of the words and phrases below when writing about designers and designs-
[this is an example of a word you want to use in your sentence]
The designer has used..
The design shows..
The layout of the design..
The function of the design..
The market this design is aimed at is..
The target market would be..
This design would attract..
These [shapes] reflect..
These [shapes] remind me of..
The qualities the materials have are..
This communicates..
This gives a sense of..
The use of [line] in the design..
There is a limited colour scheme of..
This contrasts with..
The contrasting [shapes] of..
The structure of the design..
When using this design..
..this makes the [shape] stand out.
..this emphasises the [shape].
..this is linked to..
..this can be compared to..
How to write my Design essay
Decide which Design area I want to write about;
Shoe design Sport Shoe Design Football Boot Design Jewellery Design Music Poster Design
2. Describe what I will write about in my essay. State Design area (e.g. Jewellery), names, companies and titles of
designs.
3. Use ‘Form and Function of Design’ question sheet to describe what the design looks like and what it
does.
4. Describe the target market for the design. Describe in full who would buy and use the design. Give
reasons why I think this referring to specific parts of the design.
5. Repeat 2-4 with another design by the same designer.
6. Compare and contrast these designs.
7. Repeat 2-4 with another designer and designs from a different period of time. It will be easier to write about a totally different
design
8. Repeat 2-4 with another design by the same designer.
9. Compare and contrast the designers and designs from both periods of time.
10. Say which designer is your favourite and why giving reasons.
Target Market/ Who would use the design?
Writing about designs is different to writing about artwork because designs should have a function; they should work.
Designs have a job to do, a use, a purpose.
When you are looking at design think about trying it on or using it.
If you don’t think the design is for you, think who it has been designed for.
Who would use this design?
Who would want to use the design and why would they be attracted to it?
Who would pay money to use it?
You must fully describe this person and give reasons why they would use it – Age group, male/female, job, wealth, interests, physical features.
Think what qualities, personality and needs they have.
Describe specific parts or qualities the design has and why this would be good for the person who would use it.
Next, think about parts of the design which the person would not like or make it difficult for them to use.
Think about all the different types of people in the world and what design would suit them -
Standard Grade Design Essay Fashion and Textile Design
Dress from Autumn/Winter Couture collection.
Metallic finish silk, transparent silk, Synamay
2010
John Galliano/Fashion and Textile design
Quote from Style.com -
Beginning with Erin O’Connor, resplendent in a gold outfit with massively overblown cuffs, painted face, and a huge empress headdress, Galliano worked what he called “the sphinx line: elongated, tight, attenuated.
Dress from Spring/Summer Couture collection.
Metallic finish silk, jewels
2004
Design and quote from Metropolitan Museum of Art, New York
‘..an anarchy shirt—distressed to look old, with bleached-out stripes, and appliquéd with badges, flags and slogans: 'Only anarchists are Pretty!,' 'Dangerously close to Love,' 'We are not afraid of Ruins,' 'Chaos,' and a woven label from Chinatown of the portrait of Karl Marx, to which Malcolm added a swastika. This shirt looked as if it belonged to an urban guerilla and Malcolm saw in it the key to a new collection of clothes. All the current themes—rips, zips, slogans, chains–were pressed into service and punk style was born’
Design Area – Unisex shirt Shirt
Materials - Striped brown and white cotton with stenciled and painted slogans, appliquéd patches
Date - 1976
Vivienne Westwood/Fashion and Textile design
Harris Tweed/Camouflage Collection
Printed fabric, wool, silk
1995
‘Peacock Dress’
Tulle dress with lace and silk overlay
2010
Alexander McQueen/ Dress design
‘Highland’ Dress
Lace, silk, deer antlers
2009
Special features include an interior iPod pocket, snap-away powder skirt and a goggle pocket. The outside of this jacket features HellyTech fabric as well as an adjustable hood and pit vents. This jacket also has a relaxed fit to make comfort ideal while riding the hills.
Convergent Snowboarding Jacket
HellyTech Fabric
2008
Snowboarding Jacket design
Billabong Wolle Men’s Jacket
Designed by pro- rider Wolfgan Nyvelt
2009
100%-recycled polyester herringbone material
Polar fleece lining
Full-length interior and exterior storm flap
Polar fleece collar with chinguard Cargo pockets
Elastic bungee cord hem
Quote from a fashion website review
These boots are so incredibly cool. A sort of tribute to Michael Jackson. They look like the leather jackets he wore back in the Thriller days. These boots are the Alexander McQueen Peep Toe Ankle Boot and they come in both silver and black and they can be worn with the 'collar' up or snapped down. Personally, I like it snapped down. Check out the skull shaped zipper pull. They have a 4.5 inch heel and a .5 inch platform. $1,159.
Lightweight material – rubber, polyester and cotton.
Eye-catching colour scheme.
Waffle sole developed for flexibility and lightness.
This was one of the first shoes Nike made.
The Designer used the shape of his wife’s iron as inspiration for the form of the shoe’s sole suitable for athletes.
Design Essay/ Sport Shoe design
PUMA AMQ Ribcage Trainer
Collaboration between Alexander McQueen and PUMA
2009
£250
Upper blends canvas, gradient leather and plastic rib cage overlay
Cushioned midsole for comfort and support
3D treaded rubber outsole for traction
“In this collaboration between PUMA and British couture demigod Alexander McQueen, the human rib cage, tendons and veins served as the design inspiration.”PUMA Website
The shoe features an intricate mesh work that resembles a network of tendons on the foot.
Design Essay/ Sport Shoe design
Standard Grade Design Essay Football Boot Design
History
‘King Henry VIII’s football boots were listed within the Great Wardrobe of 1526, a shopping list of the day. They were made by his personal shoemaker Cornelius Johnson in 1525, at a cost of 4 shillings, the equivalent of £100 in today’s money. Little is known about them, as there is no surviving example, but the royal football boots are known to have been made of strong leather, ankle high and heavier than the normal shoe of the day.’
Footyboots.com
Examples of the first studded football boots –
Materials - Pig Skin leather, steel studs and toecap, thick cotton laces, Hand-Made and stitched.
Performance: Extremely light (less than 200g), due to its Teijin synthetic upper and the light weight carbon fibre heel. This makes for a speedy results and a good close feel of the ball.
The sole of the football boot consists of a moulded design, ideal for firm ground.
The studs are angled differently, with different lengths which gives optimum traction for quick acceleration and change of direction.
Comfort: The synthetic ‘NikeSkin’ is very forgiving on the foot and moulds to the contours of the individual. The breathable, cushioned internal heel cup offers heel support and reduces movement.
Players: Thierry Henry, Adriano and Ronaldo wore this design at the World Cup 2010
Standard Grade Design Essay Jewellery Design Art Nouveau and Contemporary designers
This silhouette cut-out by Marcel Duchamp was in the back of my mind when I created the Dylan poster.
In addition to the Duchamp silhouette, the other significant graphic element in this piece is the quality, shape, and color of the hair.
In some ways these elements were influenced by my interest in Islamic painting.
This particular piece is probably the most familiar of my works, if only for the fact that nearly six million were produced for enclosure in a Dylan album. One day a French photographer visited the studio and told the following story: He was on assignment traveling up the Amazon and stopped in a village of about one hundred Indians. He entered a hut and, as his eyes grew accustomed to the darkness, he saw the Dylan poster on the wall. He never was able to find out how it got there.
Title – ‘Anarchy In The U.K.’
Function – Poster promoting punk band ‘The Sex Pistols’ British tour
Graphic Designer – Jamie Reid
Materials/Process – Photocopied Collage, Ink
Date - 1977
Design Essay/ Graphic design - Posters
Title – ‘Anarchy In The U.K.’
Function – Poster promoting punk band ‘The Sex Pistols’ British tour
Graphic Designer – Jamie Reid
Materials/Process – Photocopied Collage, Ink
Date - 1977
Design Essay/ Graphic design - Posters
Design Essay/ Graphic design - Posters
Title – ‘The Factory’ Promotional Poster
Function – Poster promoting new music venue ‘The Factory and gigs
Graphic Designer – Peter Saville
Materials/Process – Photocopied Collage, Ink
Date - 1978
The factory club nights were held in a bar which was in the middle of an industrial estate.
At the time many factories in this area of Moss Side, Manchester were closing down.
Peter Saville was asked to create a poster promoting this new club night for new bands who were inspired by the punk movement.
Dimensions - more space than any other car of a similar length (3.45 metres) and width (1.63 metres).The up! features space for four adults as well as two cargo areas – one in the nose and one just above the rear-mounted engine.
