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BREAKING DOWN ‘Greenwashing’

The general idea behind greenwashing is to create a benefit by appearing to be a green company, whether that benefit comes in the form of a higher stock price, more customers or favored partnerships with green organizations. Even many energy companies – some of the world’s biggest carbon emitters – have attempted [to] rebrand themselves as environmentally friendly.

The tools used in greenwashing can include press releases about green projects or task forces put into place, energy reduction or pollution reduction efforts, and rebranding of consumer products and advertising materials. In actuality, the company or group may be operating in damaging ways or may simply be unwilling to make a meaningful commitment to green initiatives.”

Available at . Accessed on January 29, 2016. Occasional linguistic adjustments to fit standard language marked with [ ].

9 Now discuss these questions in pairs.

Respostas pessoais. Professor/a, sugere-se discutir com os/as estudantes seus hábitos de consumo, sua exposição a propagandas (as quais podem incluir a “maquiagem verde”) e as formas disponíveis para evitar que sejam enganados/as. Algumas sugestões são: prestar atenção ao uso de palavras relacionadas ao meio ambiente, mas que não provem que o produto tenha características “verdes”; se foram usados selos de certificação “imaginários”, ou seja, não oficiais; se foi usada uma linguagem que só especialistas entendem, assim como imagens sugestivas, porém irreais (flores saindo do escapamento do carro, por exemplo).

a Can you think of a product whose package or advertising campaigns contain terms such as biodegradável, natureza, eco, respeito ao meio ambiente, não poluente, não transgênico, orgânico or pictures associated with nature?

b How can the elements in question ”a” affect one’s decision as a consumer? Have you ever bought anything because it seemed eco-friendly? Would you buy?

c What could you do to avoid falling into the greenwashing trap?



Exploring further

Find a company that is considered green. What is its economic activity? How does it impact the environment?

What does the company do to reduce this impact and be sustainable? Do you think it should be labeled green/ sustainable or it could be an example of greenwashing?

Share your findings with your classmates.


Página 119

LINGUISTIC LITERACY

Extreme weather conditions

Professor/a, sugestão de atividade extra para esta seção encontra-se no Guia Didático, página 244.

1 In your notebook, match the pictures of weather conditions to their corresponding definitions.





a

drought




b

blizzard





c

flood




d

hurricane





e

hailstorm





f

cold wave





g

fog




h

heat wave

PHOTOS: A- RAPHAEL ALVES/AFP, B- MARC BRUXELLE/ISTOCKPHOTO, C- DANIEL BEREHULAK/ISTOCKPHOTO, D- POLINA SHUVAEVA/ISTOCKPHOTO, E- ROBSON VENTURA/FOLHAPRESS, F- NASA, G- DANYMAGES/ISTOCKPHOTO, H- NASA IMAGES
Página 120

I “[…] a visible mass consisting of cloud water droplets or ice crystals suspended in the air at or near the Earth’s surface.” g

II “[…] a prolonged period of excessively hot weather, which may be accompanied by high humidity, especially in oceanic climate countries.” h

III “[…] a rapid fall in temperature within a 24-hour period requiring substantially increased protection to agriculture, industry, commerce, and social activities.” f

IV “[…] a form of solid precipitation. [...] It consists of balls or irregular lumps of ice [...].” e

V “A severe tropical cyclone in the North Atlantic Ocean, Caribbean Sea, Gulf of Mexico, or in the eastern North Pacific off the west coast of Mexico, with winds of 74 miles per hour (119 kph) or greater accompanied by rain, lightning, and thunder that sometimes moves into temperate latitudes.” d

VI “[…] a period of below-average precipitation in a given region, resulting in prolonged shortages in its water supply, whether atmospheric, surface or ground water.” a

VII “[…] a covering by water of land not normally covered by water.” c

VIII “[…] a severe snowstorm characterized by strong sustained winds of at least 35 mph (56 km/h) and lasting for a prolonged period of time — typically three hours or more.” b

Excerpts from the texts available at




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