V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md

V.A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: JB Plastic Bulldozer: MD

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V.A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: JB Plastic Bulldozer: MD

13. Re-imagine Boss Work I: Start a WOW Projects Epidemic! Emphasize … Demos, Heroes, Stories!

Premise: “Ordering” Systemic Change is a Waste of Time!

Demos! Heroes! Stories!

Demo = Story “A key – perhaps the key – to leadership is the effective communication of a story.” Howard Gardner, Leading Minds: An Anatomy of Leadership

“Some people look for things that went wrong and try to fix them. I look for things that went right, and try to build off them.” —Bob Stone (Mr ReGo)

REAL Org Change: Demos & Models (“Model Installations,” “ReGo Labs”)/ Heroes (mostly extant: “burned to reinvent gov’t”)/ Stories & Storytellers (Props!)/ Chroniclers (Writers, Videographers, Pamphleteers, Etc.)/ Cheerleaders & Recognition (Pos>>Neg, Volume)/ New Language (Hot/Emotional/WOW)/ Seekers (networking mania)/ Protectors/ Support Groups/ End Runs—“Pull Strategy” (weird alliances, weird customers, weird suppliers, weird alumnae-JKC)/ Field “Real People” Focus (3 COs) (long way away)/ Speed (O.O.D.A. Loops—act before the “bad guys” can react) C.f., Bob Stone, Lessons from an Uncivil Servant

JKC 1. Scour for renegades; wine & dine. 2. Go outside for funds.

Stories … Paint me a picture … Story “infrastructure” … Demos … Quick prototypes … Experiments … Heroes … Renegades … Skunkworks … Demo Funds … V.C. … G.M. … Roster … Portfolio … Stone’s Rules … JKC’s Rules

Culture of Prototyping “Effective prototyping may be the most valuable core competence an innovative organization can hope to have.” Michael Schrage

Think about It!? Innovation = Reaction to the Prototype Michael Schrage

Shell “Game Changer” 10% of technical budget “set aside and used to fund promising but nontraditional ideas through a staged funding process similar to that used by venture capitalists” Source: Financial Times/08.2003

Searching for Antidotes: “What’s most important?” “Everything!” FOCUS [2 things/120 days] CLARITY [10 words, max] INTENSITY [2-Minute Drill] ENTHUSIASM HUMOR [a game] OPTIMISM [If it kills you] VISIBILITY REPITITION [3/day] EXTREME [1/week]


14. Re-imagine the Individual I: Welcome to a Brand You World … Distinct or Extinct

“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.” Michael Goldhaber, Wired

The Rule of Positioning “If you can’t describe your position in eight words or less, you don’t have a position.” — Jay Levinson and Seth Godin, Get What You Deserve!

“You are the storyteller of your own life, and you can create your own legend or not.” Isabel Allende

Personal “Brand Equity” Evaluation

    • I am known for [2 to 3 things]; next year at this time I’ll also be known for [1 more thing].
    • My current Project is challenging me …
    • New things I’ve learned in the last 90 days include …
    • My public “recognition program” consists of …
    • Additions to my Rolodex in the last 90 days include …
    • My resume is discernibly different from last year’s at this time …

R.D.A. Rate: 15%?, 25%? Therefore: Formal “Investment Strategy”/R.I.P.

Minimum New Work … SurvivalSkills11 Mastery! (Best at Something!) “Manage” to Legacy (All Work = WOW Projects!) Rolodex Obsession (From vertical/“suck up” loyalty to horizontal/colleague “loyalty”) Entrepreneurial Instinct (A perpetual Eye for Opportunity) CEO/Leader/Businessperson/Closer (CEO, Me Inc.) Mistress of Improv (Play a dozen parts … simultaneously) Sense of Humor (A willingness to Screw Up & Move On) Intense Appetite for Technology (How Cool is your Web site?) Embrace “Marketing” (Your own CSO/Chief Storytelling Officer) Passion for Renewal (Your own CLO/Chief Learning Officer) Execution Excellence! (Show up on time!)

Distinct … or … Extinct

  • Cubicle slavery is on its last legs.
  • Commodity strategies are by and large bankrupt.
  • Passion and commitment matter most.
  • Creativity wins.
  • The individual reigns.
  • We’re on our own.
  • (Ben Franklin would chuckle with delight!)
  • (Henry Ford would be horrified!)

14A. Re-imagine the Individual II: New Healthcare/Wellcare for a Brand You World


  • Healthcare’s 1-2 Punch
  • Hospital “quality control,” at least in the U.S.A., is a bad, bad joke: Depending on whose stats you believe, hospitals kill 100,000 or so of us a year—and wound many times that number. Finally, “they” are “getting around to” dealing with the issue. Well, thanks. And what is it we’ve been buying for our Trillion or so bucks a year? The fix is eminently do-able … which makes the condition even more intolerable. (“Disgrace” is far too kind a label for the “condition.” Who’s to blame? Just about everybody, starting with the docs who consider oversight from anyone other than fellow clan members to be unacceptable.)
  • 2. The “system”—training, docs, insurance incentives, “culture,” “patients” themselves—is hopelessly-mindlessly-insanely (as I see it) skewed toward fixing things (e.g. Me) that are broken—not preventing the problem in the first place and providing the Maintenance Tools necessary for a healthy lifestyle. Sure, bio-medicine will soon allow us to understand and deal with individual genetic pre-dispositions. (And hooray!) But take it from this 61-year old, decades of physical and psychological self-abuse can literally be reversed in relatively short order by an encompassing approach to life that can only be described as a “Passion for Wellness (and Well-being).” Patients—like me—are catching on in record numbers; but “the system” is highly resistant. (Again, the doctors are among the biggest sinners—no surprise, following years of acculturation as the “man-with-the-white-coat-who-will-now-miraculously-dispense-fix it-pills-for-you-the-unwashed.” (Come to think of it, maybe I’ll start wearing a White Coat to my doctor’s office—after all, I am the Professional-in-Charge when it comes to my Body & Soul. Right?)

Directory: slides -> 2004
2004 -> Slides at … tompeters com V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age Manchester/14. Marc
slides -> Tom Peters Seminar2004 new slides 12. 15. 04
slides -> Excellence. Case. Epsilon. This is not about … “customer centrism” “integrated marketing” etc etc etc It is about …
slides -> Re-imagine! Not Your Father’s World I. 26m 43h
slides -> Prep … dralion/ Cirque du Soleil Re-imagine Permanence: The Emperor Has No Clothes!
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age 11. 27. 2003
slides -> Ine! Business Excellence in a Disru
slides -> 26m 43h “China’s Next Export: Innovation” —McKinsey Quarterly (Cover Story)
2004 -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age fbr/Boca Raton/13November2004

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