Unscramble Activity—Visual Analysis Focus, Organization, and Unity

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Unscramble Activity—Visual Analysis Focus, Organization, and Unity


This activity will help you think analytically about the effectiveness of a sample visual analysis essay’s organization and form, critically examining the essay’s focus, development, organization, and transitions.


Break up into small groups. Your first task is to unscramble the cut-up topic sentences and thesis in the proper order, recalling the textbook’s guide for shaping a visual analysis essay:

  1. Thesis Paragraph

  2. Description of Ad I

  3. Description of Ad II

  4. Analysis of Ad #1, Rhetorical Technique #1

  5. Analysis of Ad #2, Rhetorical Technique #1

  6. Analysis of Ad #1, Rhetorical Technique #2

  7. Analysis of Ad #2, Rhetorical Technique #2

  8. Conclusion

  1. Axe’s commercial advertisement begins with a woman dressed in a bikini running aggressively through the forest.

  2. Through the use of composition and framing, Axe’s advertisement effectively creates a positive yet intense tone.

  3. Axe and Dove both offer their audiences with similar quality and style deodorant, yet their advertisements differ in their usage of some rhetorical techniques.

  4. Through the use of dramatic music and environment-focused composition and framing, Axe’s advertisement effectively creates a joyful yet overconfident nature for men. Similarly, Dove’s advertisement uses uplifting music and individually-focused composition and framing to create a bubbly and self-assured nature for women.

  5. Axe’s advertisement uses theatrical music to create a dramatic tone that entices their targeted audience.

  6. Dove’s message is displayed in both the foreground and the background of the advertisement.

  7. On the contrary, Dove’s advertisement creates a lively tone by focusing their composition and framing on confident women.

  8. Dove’s advertisement, on the other hand, uses uplifting music to create an encouraging tone to their women audience.

Order (From Introduction to Conclusion):

  1. ____________________________

  2. ____________________________

  3. ____________________________

  4. ____________________________

  5. ____________________________

  6. ____________________________

  7. ____________________________

  8. ____________________________

Then, answer the following questions about your reorganization. Have someone in the group record your responses, and be prepared to share your (a) unscrambled topic sentence and thesis organization and (b) question responses with the class.

  1. Did each topic sentence make a connection back with the “thesis” (in this case, the rhetorical analysis), establishing a clear focus?

  2. Did each topic sentence present a coherent idea/claim about the effectiveness of a rhetorical strategy or technique and why? Remember, the topic sentence cannot be a statement of fact; rather, it must present a point or idea within the logical progression of a rhetoric analysis— a point needs to be demonstrated, and a fact does not.

  3. Did you have any difficulty deciding what topic sentence went where? If so, why do you think you had trouble? How might the writer revise or rearrange their topic sentence(s) to make their paper’s organization and flow more clear?

  4. Do the topic sentences present strong transitions? Remember, the topic sentence must provide a clear and explicit transition from the point of the preceding paragraph to the point of the next one, etc.

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