University of madras [Established under the Act of Incorporation XXVII of 1857 – Madras University Act 1923]
Download 2.17 Mb.
|
- Navigate this page:
- Paper : 7 MARKETING - I
- Paper : 8 MARKETING - II
UNIT - IWomen Entrepreneurs – Definition – Problems of women entrepreneurs – Opportunities of women entrepreneurs – Future of women entrepreneurs – Rural entrepreneurship - Definition – Problems – Remedies – Marketing – Future of rural entrepreneurs UNIT - IIManagement - Business analysis – Evaluation of Marketing - Forecasting techniques – Market structure – Classification of goods and services – Inventory Management UNIT – IIIFinancial analysis – Break-even analysis – Sources of finance – Financial institutions – Problems and remedies – Role of commercial banks. UNIT - IVEntrepreneurial Development programmes in India – EDP Cell – District Industries Centre – KVIC – DRPA - TRYSEM – JRY – SISI – SIDCO UNIT - VEntrepreneurial development in Tamil Nadu – State Financial corporation - SIPCOT – ITCOT – SIDCO - Industrial policy and entrepreneur development Study Material : 1. Bhattacharya, H - Entrepreneurial Development 2. Gupta, C.B. & Srinivasan, N. P - Entrepreneurship Development in India
3. Jayashree Suresh - Entrepreneurial Development 4. Kuldeep Mathus, A.P. - Entrepreneurship Development under TRYSEM 5. Misra, P.N. - Development Bank and new entrepreneurship in India. 6. Rao, S.K. - Entrepreneurial Development in India 7. Saravanavel - Entrepreneurial development 8. Tandon, B.C. - Environment and Entrepreneur 9. Cassion Mark - The Entrepreneur 10. Heggade D Odeyar - Women and economic development 11. Shirty Dev - Women’s Occupational Mobility 12. Taut P Richard and Dorisl Taut - Entrepreneurship in India’s small scale industries
UNIT - INature, scope and significance of marketing – Evolution of marketing – Basic concepts of marketing - Different types of markets - Modern marketing - Marketing environment UNIT - IIFunctions of marketing – function of exchange – Function of physical distribution – Storage and warehousing – Transportation – Different modes of transport – Roadways, railways, waterways and airways – Choice of transport. UNIT - IIIFacilitating function – Grading and Standardization - Branding, packaging and labeling – Marketing information system - Marketing research – Marketing risk - Marketing finance.
UNIT - IVProduct – New product – Product planning and development – Product Life Cycle - Marketing of manufactured goods – Manufactured consumer goods – Manufactured industrial goods – Their classification – Characteristics and channels of distribution. UNIT - VMarketing of agricultural products - Regulated and organized market – Co-operative marketing bodies. Paper : 8 MARKETING - IIUNIT - IConsumer and marketing – Consumer movement – Consumerism – Consumer co-operatives and Consumer councils. UNIT - IIPrice – Pricing objectives and price determination – Basic methods of setting prices – Pricing strategies and policies – Pricing strategy of new products. UNIT - IIIMarketing structure – Wholesalers and retailers – Basic wholesaler distribution structure – Functions and services of wholesalers – Retail distribution – Basic retail structure - Large, Medium and Small scale retail institutions – Super markets – Departmental and chin stores. UNIT - IVPromotional programme - Promotional mix - Advertising and other sales promotion efforts – Social and economic effects of advertising – Planning and knowledge of advertisements – Advertising media and agencies - Advertising budget.
UNIT - VPersonal selling – Salesmanship – nature and functions of salesman – Recruitment and training of salesman – Advertisement and salesmanship - Sales force management – Evaluation of salesmanship - Sales organization and selling methods. Study Material : 1. Ramaswamy & Ramakumari - Marketing Management 2. Nag - Marketing Strategy 3. Converse, Huegym, Mitchell - Elements of Marketing 4. Mamoria & Joshi - Principles and practice of Marketing in India 5. Moore, Joshi & Khusro - Indian Food grain Marketing 6. Saxena & Nigam - A study of Marketing in India 7. J.C. Sinha - Principles of marketing and Salesmanship 8. tousely, Clark & Clark - Principles of Marketing 9. William J. Stanton - Fundamentals of Marketing 04. B.A. DEGREE COURSE IN DEFENCE AND STRATEGIC STUDIES SYLLABUS FIRST SEMESTER PAPER – 1 STRATEGIC STUDY OF INDIA Unit 1: Introduction : (a) Explanation of terms : Bharat, Hindustan, India (b) Salient features of freedom struggle (c) Geo-Strategic location, size, borders. Unit 2: Physiographic Features : (a) Himalayas, Indo-Gangetic Plain and Deccan Plateau (b) Ethnic & Linguistic Composition. Unit 3: System of Governance: (a) Salient Features of Indian Constitution (a) National Flag, National Anthem & National Institutions. Unit 4: Power Resources: (a) Agricultural (b) Industrial (c) Natural. Unit 5: Military Potential: (a) Defence Industries (b) Institutions of DRDO. PAPER – II FUNDAMENTALS OF WAR AND PEACE Unit 1 : Introduction (a) Nomenclature - understanding of terms Military Science, Military studies, War studies, Peace studies, Conflict studies. Defence studies and Defence & Strategic studies (b) Relevance & Significance. Unit 2: (a) Basic Concepts: war, Grand Strategy, Strategy, Tactics, Compaign, Battles, Operations, Defence & Security (b) Categorization of War: Civil war, Limited war, Chemical and Biological war, Nuclear war, Guerrilla war, Insurgency and Low Intensity Conflicts. Unit 3: Causes and Principles of War. Unit 4: Understanding of Peace: (a) Meaning, Definition & Forms of Peace (b) Role of Peace Education and Peace Movements (c) Concepts of Peaceful Co-existence & Zone of Peace. Unit 5: Mechanics of War & Peace. (a) Amicable Settlement of International Disputes (b) International Law & Peace: Peace Treaties, International Court of Justice (c) Concepts of Peace Making, Peacekeeping & Peace Building.
Unit :1 Warfare in Ancient India: (a) Military System in Vedic, Puranic and Epic ages (b) Alexander’s Invasion of India (c) Rise of Mauryan Empire and its military system (d) Kautilya’s philosophy of war and peace. Unit :2 Warfare in Medieval India: (a) Arab Conquest of Sind (Battle of Rawar) (b) Ghazni’s invasions(Battle of Somnath) (c) Md.Ghori’s Conquest of India (Battle of Terrain I & II) (d) Foundation of Mughal Empire in India (Battle of Panipat I & II) Unit :3 Military system of South India (Medieval Period) : (a) Rise of Pallavas and their Military system (b) Chola Imperialism and military system (C) Conquests of Pandya emperors and their military system. Unit 4: Revival of Hindu Monarchy: (a) Shivaji as a great guerrilla leader (b) Military system of Marathas (c) Rise of Sikhism (d) Military system of Maharaja Ranjit Singh. Unit 5: Coming of the Europeans: (a) British Conquest of Bengal (b) Anglo- Mysore Wars (c) Rise of Presidency Armies (d) First War of Independence 1857(Causes and Consequences)
Unit 1 : Military system in Ancient Greece: (a) Greek Military Organization, (b) Greeco-Persian War (Battle of Marathon, Salamis), (c) Rise of Alexander’s Empire(Battle of Isus, Arbela) Unit 2 : Military System in Ancient Rome : (a) Roman Military organization, (b) Rome- Carthage Conflict (Battle of Canne, Zama) (c) Julius Caesar’s Military Campaigns. Unit 3: Military System in Medieval Empire: (a) Military Reforms of Gustavus Adolphus (b) French Revolution – Causes and Consequences (c) Napoleon’s art of war (Battle of Trafalgar and Waterloo). Unit 4: World War I : (a) Causes (b) Trench and Mobile Warfare, Use of Gas (c) Role of Naval & Air Powr (d) Military lessons. Unit 5: World War II: (a) Causes (b) Blitzkrieg Tactics, (C) Role of Air Power and Naval Power (d) Military Lessons.
Directory: uploads -> admissions -> cbcs -> 2008-2009 uploads -> Compiled for Pope John XXIII high School by uploads -> Educational Leadership Reflective Essay 2008-2009 -> B. A. R&S file. University of madras m. A degree courses choice based credit system regulations 2008-2009 -> University of madras 2008-2009 -> B. A. R&S (from III semester onwards) file. Appendix –16 (R) university of madras 2008-2009 -> University of madras 2008-2009 -> University of madras [Established under the Act of Incorporation XXVII of 1857 – Madras University Act 1923] Download 2.17 Mb. Share with your friends:
|