University of madras [Established under the Act of Incorporation XXVII of 1857 – Madras University Act 1923]



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ALLIED SUBJECT


[Any FOUR subjects to be offered in I and II year]
Paper : 1 STRATEGIC MANAGEMENT AND CORPORATE PLANNING – I

UNIT - I


Corporate strategy and policy - Strategy – Missions – Objectives and goals – Kinds of strategies

UNIT - II

Strategic Management Process – Its Framework – Corporate planning – Systems Approach – Long range planning – Strategic management



UNIT - III

SWOT analysis – Environmental analysis – Taxonomy of environment - Assessing the impact of Opportunities - Environment and strategic interface



UNIT - IV

Competitive analysis – competitive advantage – Generic strategies – Internal corporate analysis – Criteria – Strengths and weakness – Synergy



UNIT - V

Strategic Analysis : Cost dynamics – Cost and size – Experience curve - Relative cost advantage and competitive strategy – Portfolio Analysis




Paper : 2 STRATEGIC MANAGEMENT AND CORPORATE PLANNING – II



UNIT - I






Display matrices – BCG growth share Matrix – Hofer’s product / market evolution matrix – Operating and financial analysis – Pareto analysis – Frontier Curve


UNIT - II





Strategic choices – Generic strategic alternatives – Management forces and strategy – Diversification – Types of Corporate diversification activity in India

UNIT - III






Mergers and acquisitions – Screening – Assessing – Valuation – Implementation of strategy – Challenges of change - Strategy and structure – Strategy and leadership evaluation and control of strategy


UNIT - IV






Strategy and technology - Technology management – Technology forecasting – In-house development - R & D - Acquisition and absorption


UNIT - V






Strategy and social audit – Future of Social auditing – Corporate failures - Turn around management - Turn around process


Study Material :

1. Jaich, Lawrence, R

and William F Gluck - Strategic Management and Business policy

2. rue, Leglic W. Phyllis

& Holland G - Strategic Management concepts and

Experience

3. Pearce II John A &

Richard B. Robinson Jr. – Strategic Management : strategy,

formulation and implementation

4. Bhattacharya, S.K. &

Venkataraman, N. - Managing Business Enterprises :

Strategies, Structures and systems.

5. Khandwala, P.N. - Design of Organization

Paper : 3 FINANCIAL ADMINISTRATION I



UNIT - I






Meaning – Definitions and scope of finance function - Objectives and goals of finance management – Functions of finance and other functional areas - Profit maximization – Return of investments and wealth maximization


UNIT - II






Financial statements – Managerial uses – Importance of Ratio analysis – Types of ratios - Advantages and limitations of ratios

UNIT - III






Management of working capital – Meaning of working capital - Need for working capital – Types of working capital – Determinants of working capital – Sources


UNIT - IV






Meaning of portfolio management – Importance – Investment criteria – Problems of Portfolio management – Principles


UNIT - V






Sources of short term funds - Meaning – need – Various sources – Long term sources of funds – The need and sources




Paper : 4 FINANCIAL ADMINSITRATION II




UNIT - I

Budget and budgetary control – Meaning and objectives - Fiscal federalism in India – Budget and plan co-ordination



UNIT - II

Budget making – its process – Pre-budget exercise – Execution of Budgets


UNIT - III

Legislative approval of the budget – Estimates committee - Public Accounts committee - Controller and Auditor General of India – Appointment – Powers



UNIT - IV

System of Government accounting - Standardized system of budget classification – Federal machinery in developing countries



UNIT - V

Public debt management – Debt of Union government and state government – Public debt and budget financing


Study Material :

1. Thavaraj, M.J.K. - Financial Administration of India

2. Premchand, A. - Control of Public Means – Fiscal machinery

In developing countries



Paper : 5 ENTREPRENEURIAL DEVELOPMENT - I



UNIT - I






Meaning of entrepreneur – Theories – Classical – Neo Classical – Schumpeter’s innovations theory


UNIT - II






Role and importance of Entrepreneurship – Character of entrepreneur – Relationship between entrepreneur, Entrepreneurial and Entrepreneurship - Functions of entrepreneur – Types of entrepreneurs – Classification of entrepreneur


UNIT - III






Evolution of Indian entrepreneurship – Ideology of Mahatma Gandhi on entrepreneurship – Role of entrepreneurship in Economic development - Role of Government and non-government organization policies and programmes on entrepreneur development – Industrial policy


UNIT - IV






Small scale entrepreneurs – Small scale industries and Indian economic development – Small scale industries and entrepreneurial development – Concessions – Incentives and subsidies to Small scale industries – SIDBI


UNIT - V






Project appraisal – Classification of projects – Project appraisal – Formation of business idea - Contents of Project Report.




Paper : 6 ENTREPRENEURIAL DEVELOPMENT – II






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