UNIT - III
Facilitating function – Grading and Standardization - Branding, packaging and labeling – Marketing information system - Marketing research – Marketing risk - Marketing finance.
UNIT - IV
Product – New product – Product planning and development – Product Life Cycle - Marketing of manufactured goods – Manufactured consumer goods – Manufactured industrial goods – Their classification – Characteristics and channels of distribution.
UNIT - V
Marketing of agricultural products - Regulated and organized market – Co-operative marketing bodies.
Paper : 3 MARKETING - II
UNIT - I
Consumer and marketing – Consumer movement – Consumerism – Consumer co-operatives and Consumer councils.
UNIT - II
Price – Pricing objectives and price determination – Basic methods of setting prices – Pricing strategies and policies – Pricing strategy of new products.
UNIT - III
Marketing structure – Wholesalers and retailers – Basic wholesaler distribution structure – Functions and services of wholesalers – Retail distribution – Basic retail structure - Large, Medium and Small scale retail institutions – Super markets – Departmental and chin stores.
UNIT - IV
Promotional programme - Promotional mix - Advertising and other sales promotion efforts – Social and economic effects of advertising – Planning and knowledge of advertisements – Advertising media and agencies - Advertising budget.
UNIT - V
Personal selling – Salesmanship – nature and functions of salesman – Recruitment and training of salesman – Advertisement and salesmanship - Sales force management – Evaluation of salesmanship - Sales organization and selling methods.
Study Material :
1. Ramaswamy & Ramakumari - Marketing Management
2. Nag - Marketing Strategy
3. Converse, Huegym, Mitchell - Elements of Marketing
4. Mamoria & Joshi - Principles and practice of
Marketing in India
5. Moore, Joshi & Khusro - Indian Food grain Marketing
6. Saxena & Nigam - A study of Marketing in India
7. J.C. Sinha - Principles of marketing and
Salesmanship
8. Tousely, Clark & Clark - Principles of Marketing
9. William J. Stanton - Fundamentals of Marketing
Paper : 4 BUSINESS ETHICS AND VALUES
UNIT - I
Role and importance of Business Ethics and Values in Business - Definition of Business Ethics - Impact on business policy and business strategy – Role of CEO - Impact on the business culture
UNIT - II
Types of Ethical issues - Bribes – Coercion – Deception – Theft – Unfair Discrimination
UNIT - III
Ethics Internal - Hiring employees – Promotions – Discipline – Wages – Job Description – Exploitation of employees - Ethics External – Consumers - Fair Prices – False Claim Advertisements
UNIT - IV
Ethics External – Environment protection - Natural – Physical – Society – Relationship of Values and Ethics - Indian Ethos – Impact on the performance
UNIT - V
Social Responsibilities of Business towards Share holders - Employees – Customers – Dealer - Vendors – government – Social Audit
Study Material :
1. Mamoria & Mamoria - Business Policy
2. William H. Shaw - Business Ethics
3. David J. Fritzche - Business Ethics
4. Peter Madsen & Jay M. Shafritz – Essentials of Business Ethics
Paper : 5 FINANCIAL MARKETS
UNIT - I
Structure of Indian Capital market – Primary market – Secondary market - Financial institutions – basic infrastructure - Types of Financial markets - Non banking financial companies – new financial institutions – Mutual funds – Venture capital – Credit rating agencies
UNIT - II
Working of Stock exchanges - Bombay stock exchange – national stock exchange – OTCEI - Types of issue – Debt instruments – Short term – Innovative instruments – Derivatives – Global Depository Receipts – Intermediaries – SEBI regulations
UNIT - III
Regulatory environment in India - Securities market regulation – Capital issues control Act 1947 - Securities Contracts Regulation Act 1956 – SEBI Act, 1992 - Regulation of OTCEI - National Depositories ordinance
UNIT - IV
Indian Financial system – Capital formation – Hindrances – need for Financial intermediaries - Direct versus Indirect finance – Evolution of Indian Financial System
UNIT - V
Mutual funds – concept and nature – Types of schemes – Asset management companies - SEBI guidelines on mutual funds – Investment pattern and performance of mutual funds
Study Material :
1. Khan, M.Y. - Indian Financial systems theory and practice
2. Srivasthava, R.M. - Management of Indian Financial Institutions
3. Avadhani, V.A. - Investment and securities markets in India
4. Srinivasan, N.P. &
Saravanavel, P - Development banking in India and abroad
5. Devi Singh - Economics of Exchange Rate Management
Paper : 6 MANAGERIAL ECONOMICS
UNIT - I
Nature and scope of managerial economics - Role and responsibilities of Managerial economists – Demand Analysis – Elasticity of demand - Demand Forecasting : meaning and methods.
UNIT - II
Cost Analysis - Cost-output relationship - Cost control – Cost reduction – Production function
UNIT - III
Market structures – Price and output determination under perfect competition, Monopoly, Monopolistic Competition
UNIT - IV
Pricing methods – pricing of new product – Price regulation – Profit and profit Management – Profit planning and Profit forecasting – Break-even analysis.
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