University of madras [Established under the Act of Incorporation XXVII of 1857 – Madras University Act 1923]
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- Paper : 3 MARKETING - II
- Paper : 4 BUSINESS ETHICS AND VALUES
- UNIT - II Types of Ethical issues - Bribes – Coercion – Deception – Theft – Unfair Discrimination UNIT - III
- UNIT - IV Ethics External – Environment protection - Natural – Physical – Society – Relationship of Values and Ethics - Indian Ethos – Impact on the performance UNIT - V
- Paper : 5 FINANCIAL MARKETS
- Paper : 6 MANAGERIAL ECONOMICS
- UNIT - II Cost Analysis - Cost-output relationship - Cost control – Cost reduction – Production function UNIT - III
UNIT - IIIFacilitating function – Grading and Standardization - Branding, packaging and labeling – Marketing information system - Marketing research – Marketing risk - Marketing finance. UNIT - IVProduct – New product – Product planning and development – Product Life Cycle - Marketing of manufactured goods – Manufactured consumer goods – Manufactured industrial goods – Their classification – Characteristics and channels of distribution. UNIT - VMarketing of agricultural products - Regulated and organized market – Co-operative marketing bodies. Paper : 3 MARKETING - IIUNIT - IConsumer and marketing – Consumer movement – Consumerism – Consumer co-operatives and Consumer councils. UNIT - IIPrice – Pricing objectives and price determination – Basic methods of setting prices – Pricing strategies and policies – Pricing strategy of new products. UNIT - IIIMarketing structure – Wholesalers and retailers – Basic wholesaler distribution structure – Functions and services of wholesalers – Retail distribution – Basic retail structure - Large, Medium and Small scale retail institutions – Super markets – Departmental and chin stores. UNIT - IVPromotional programme - Promotional mix - Advertising and other sales promotion efforts – Social and economic effects of advertising – Planning and knowledge of advertisements – Advertising media and agencies - Advertising budget. UNIT - VPersonal selling – Salesmanship – nature and functions of salesman – Recruitment and training of salesman – Advertisement and salesmanship - Sales force management – Evaluation of salesmanship - Sales organization and selling methods. Study Material : 1. Ramaswamy & Ramakumari - Marketing Management 2. Nag - Marketing Strategy 3. Converse, Huegym, Mitchell - Elements of Marketing 4. Mamoria & Joshi - Principles and practice of Marketing in India 5. Moore, Joshi & Khusro - Indian Food grain Marketing 6. Saxena & Nigam - A study of Marketing in India 7. J.C. Sinha - Principles of marketing and Salesmanship 8. Tousely, Clark & Clark - Principles of Marketing 9. William J. Stanton - Fundamentals of Marketing Paper : 4 BUSINESS ETHICS AND VALUESUNIT - IRole and importance of Business Ethics and Values in Business - Definition of Business Ethics - Impact on business policy and business strategy – Role of CEO - Impact on the business culture UNIT - IITypes of Ethical issues - Bribes – Coercion – Deception – Theft – Unfair Discrimination UNIT - IIIEthics Internal - Hiring employees – Promotions – Discipline – Wages – Job Description – Exploitation of employees - Ethics External – Consumers - Fair Prices – False Claim Advertisements UNIT - IVEthics External – Environment protection - Natural – Physical – Society – Relationship of Values and Ethics - Indian Ethos – Impact on the performance UNIT - VSocial Responsibilities of Business towards Share holders - Employees – Customers – Dealer - Vendors – government – Social Audit Study Material : 1. Mamoria & Mamoria - Business Policy 2. William H. Shaw - Business Ethics 3. David J. Fritzche - Business Ethics 4. Peter Madsen & Jay M. Shafritz – Essentials of Business Ethics
UNIT - IStructure of Indian Capital market – Primary market – Secondary market - Financial institutions – basic infrastructure - Types of Financial markets - Non banking financial companies – new financial institutions – Mutual funds – Venture capital – Credit rating agencies UNIT - IIWorking of Stock exchanges - Bombay stock exchange – national stock exchange – OTCEI - Types of issue – Debt instruments – Short term – Innovative instruments – Derivatives – Global Depository Receipts – Intermediaries – SEBI regulations UNIT - IIIRegulatory environment in India - Securities market regulation – Capital issues control Act 1947 - Securities Contracts Regulation Act 1956 – SEBI Act, 1992 - Regulation of OTCEI - National Depositories ordinance UNIT - IVIndian Financial system – Capital formation – Hindrances – need for Financial intermediaries - Direct versus Indirect finance – Evolution of Indian Financial System UNIT - VMutual funds – concept and nature – Types of schemes – Asset management companies - SEBI guidelines on mutual funds – Investment pattern and performance of mutual funds Study Material : 1. Khan, M.Y. - Indian Financial systems theory and practice 2. Srivasthava, R.M. - Management of Indian Financial Institutions 3. Avadhani, V.A. - Investment and securities markets in India 4. Srinivasan, N.P. & Saravanavel, P - Development banking in India and abroad 5. Devi Singh - Economics of Exchange Rate Management
UNIT - INature and scope of managerial economics - Role and responsibilities of Managerial economists – Demand Analysis – Elasticity of demand - Demand Forecasting : meaning and methods. UNIT - IICost Analysis - Cost-output relationship - Cost control – Cost reduction – Production function UNIT - IIIMarket structures – Price and output determination under perfect competition, Monopoly, Monopolistic Competition UNIT - IVPricing methods – pricing of new product – Price regulation – Profit and profit Management – Profit planning and Profit forecasting – Break-even analysis. Directory: uploads -> admissions -> cbcs -> 2008-2009 uploads -> Compiled for Pope John XXIII high School by uploads -> Educational Leadership Reflective Essay 2008-2009 -> B. A. R&S file. University of madras m. A degree courses choice based credit system regulations 2008-2009 -> University of madras 2008-2009 -> B. A. R&S (from III semester onwards) file. Appendix –16 (R) university of madras 2008-2009 -> University of madras 2008-2009 -> University of madras [Established under the Act of Incorporation XXVII of 1857 – Madras University Act 1923] Download 2.17 Mb. Share with your friends:
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