University of madras [Established under the Act of Incorporation XXVII of 1857 – Madras University Act 1923]



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UNIT - I

Economic problems – Scarcity and choice - Definition of Economics – Adam Smith, Alfred Marshall, Lionel Robbins and Samuelson



UNIT - II

Basic concepts of Micro economics - Concept of utility – Utility analysis – Total and Marginal Utility - Demand analysis – Indifference curve analysis – Revealed Preference hypothesis (concept only)



UNIT - III

Supply and production decisions – Supply and Law of Supply – Production function - Short and Long run production function – Traditional and modern approach – Leontief - Cobb-Douglas production function



UNIT - IV

Theory of cost - Cost functions and its derivation from Production function – Short and long run costs



UNIT - V

Revenue concepts – Total Revenue, Average revenue and Marginal revenue – Relationship between AR, MR and elasticity - Nature of AR and MR under different Market structures



Core Paper : 2 ECONOMICS OF MONEY AND BANKING I


UNIT - I
Introduction to Money – Evolution and functions of money – Forms of money – Value of money – Determination of relationship between Value of money and prices

UNIT - II

Quantity theory of money – Fisher’s Equation of Exchange – Cash Balance approach - Keynes Saving – Investment theory - Keynes’ theory of Money and Prices - Re-statement of Quantity Theory of Money – Milton Friedman



UNIT - III

Real and monetary sectors – Linkages between Real and monetary sector – Dichotomy between Real and monetary sectors – Neutrality of money – Real Balance effect



UNIT - IV

Money supply – Components of money supply – Money Multiplier – System of Note issue – Money supply in India



UNIT - V

Inflation and deflation – Causes, effects and remedies - Trade Cycles – Theories of Trade cycles



Core Paper : 3 ECONOMICS OF FIRM STRATEGY - II







UNIT - I

Definition of Business Economics - nature and scope - Demand forecasting (only Concept) and Demand distinctions


UNIT - II

Producer’s equilibrium - Iso-quants – Iso-cost - Lest cost combination – Multi-product firm and equilibrium



UNIT - III

Firm’s strategy and Policy - Strategy – Missions – Objectives and goals – Profit maximization – Baumol’s Sales Maximization theory – Utility Maximization theory – Entry preventing theory (Limit Pricing Theory of Bains)



UNIT - IV

Fundamental of Pricing strategies and Policy - Price and output decisions of firms under Perfect competition, Monopoly, Monopolistic and Oligopoly market structures



UNIT - V

SWOT analysis of a firm - Social responsibility of Indian businessmen – Hurdles in the fulfillment of social responsibility – Remedial measures for improving the image of business


Study Material :

1. Dewett, K.K. - Modern Economic Theory

2. Dwivedi, D.N - Principles of Economics

3. Jhingan, M.L. - Advanced Economic Theory

4. Sankaran, S - Economic Analysis

5. Seth, M.L. - principles of Economics

6. Sundharam, K.P.M.&

Sundharam E.N. - Economic Analysis


Paper : 4 ECONOMICS OF MONEY AND BANKING II







UNIT - I

Money market – Structure of the Money Market - Organized and unorganized market - Indian Money Market



UNIT - II

Central Banking – Evolution of Central banking – Functions – Methods of Credit control - Monetary planning and policy with reference to India



UNIT - III

Commercial Banking – Types of banking – Functions – Liquidity creation of Money by banks – Balance Sheet of Commercial Banks – Portfolio of Commercial Banks



UNIT - IV

Banking sector Reforms since 1991 - Securitization Act - Capital Adequacy norms



UNIT - V

Financial Services – Merchant banking – Mergers and Acquisitions – Mutual Funds - Capital Markets - {Primary and Secondary Market – Stock Exchange indices – Demat of Securities – SEBI


Study Material :
1. Balu, V - Banking and financial System

2. Seth, M.L. - Monetary Economics

3. Sundaram, K.P.M. - Monetary Theory and Practice

4. Suraj B. Gupta - Monetary Economics - Institutions, Theory

and Policy

5. Vaish, M.C. - Monetary Economics

6. Vaish, M.C. - Money, Banking, Trade and Public Finance

ALLIED SUBJECT

[Any FOUR subjects to be offered in I and II year]
Paper : 1 BASIC FINANCIAL ACCOUNTING

UNIT - I

Accounting – Principles – Concepts and conventions - Double entry system of accounting



UNIT - II

Introduction to basic books of accounts of sole proprietary concern – Closing of books of accounts and preparation of Trial Balance



UNIT - III

Preparation of Financial accounts : Trading, Profit and Loss Account – Balance sheet



UNIT - IV

Introduction to Company Final Accounts



UNIT - V

Methods of depreciation Accounting - Inventory valuations


Study Material :

1. Gupa, T.L. &

Radhaswamy, M. - Advanced Accounting

2. Shukla & Grewal - Advanced Accounting

3. Maheswari, S.N. - Financial Accounting

4. Jain, S.P. &

Narang, K.L - Advanced Accounting

Paper : 2 MARKETING - I







UNIT - I

Nature, scope and significance of marketing – Evolution of marketing – Basic concepts of marketing - Different types of markets - Modern marketing - Marketing environment



UNIT - II

Functions of marketing – function of exchange – Function of physical distribution – Storage and warehousing – Transportation – Different modes of transport – Roadways, railways, waterways and airways – Choice of transport.






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