Uas etika Komunikasi Bisnis 2014 Dosen: Yohanes Widodo Tugas



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UAS Etika Komunikasi Bisnis 2014

Dosen: Yohanes Widodo


Tugas:

  • Menulis esai tentang isu dan implementasi Etika dalam media dan komunikasi bisnis dengan mengangkat salah satu (atau beberapa) kasus atau isu.

  • Dikumpulkan dalam bentuk cetak pada tanggal ujian ke TU.

  • Dikumpulkan dalam bentuk soft file ke

    • http://dropitto.me/masboi password: tugasmasboi


Teknis:

  • Jumlah kata : minimal 3.500 kata.

  • Jumlah referensi: minimal 3 buku


Poin penilaian:

  • Knowledge and understanding.

  • Critical evaluation.

  • Evidence and coherent argument.


Isu atau Kasus yang bisa diangkat:
News Journalism

  • Handling Sensitive Topics

  • Issues in Photojournalism

  • Conflicts with the Editor

  • Privacy versus “The Publics’ Right to Know”

  • Conflicts of Interest

  • Objectivity

  • Economic Pressures

  • Defining a Journalist

  • Who’s Greater Good?

  • Electronic Media

  • Digital photography and digital video manipulation

  • Use of unnamed or unreliable sources

  • Sensationalism

  • Invasion of privacy

  • Government and corporate pressures on the media

  • Falsehood and distortion in news stories

  • etc


Public Relations

  • Public relations ethics and social responsibility.

  • Spin

  • Transparency

  • Conflict of Interest

  • Withholding Information

  • Moral Claimants

  • etc


Advertising

  • Transparency

  • Conflict of Interest

  • Potentially Harmful Advertising

  • Image versus Reality

  • Deceptive Advertising

  • Analyzing Print Ads

  • Advertising in an image-based culture

  • etc



Contoh penulisan referensi

  • Brown, Mac H, Patsy Skeen & D Keith Osborn (1979): ‘Young Children’s Perception of the Reality of Television’, Contemporary Education 50(3): 129-33

  • Chandler, Daniel (1995): 'Children's Understanding of What is "Real" on Television: A Review of the Research Literature' [WWW document] URL http://users.aber.ac.uk/dgc/realrev.html [Date accessed]

  • Hodge, Bob & David Tripp (1986): Children and Television: A Semiotic Approach. Cambridge: Polity Press

  • Jaglom, Leona M. & Howard Gardner (1981): ‘The Preschool Television Viewer as Anthropologist’. In Hope Kelly & Howard Gardner (Eds.): Viewing Children Through Television (New Directions for Child Development 13). San Francisco, CA: Jossey-Bass, pp. 9-30


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