Tom Peters’ Y2k lessons in Leadership Baltimore 02-25-00

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Notes Page

  • Literally use the items on the two slides as a formal check list to measure yourself [quantitatively] against.
  • “Firms will not ‘manage the careers’ of their employees. They will provide opportunities to enable the employee to develop identity and adaptability and
  • thus be in charge of his or her own career.”
  • Tim Hall et al., “The New Protean Career Contract”

H.R. to H.E.D. ??? Human Enablement Department


Attributes of Those Who “Made” the 10th Grade History Book

    • Committed!
    • Determined to make a difference!
    • Focused!
    • Passionate!
    • Irrational about their life’s project!
    • Ahead of their time / Paradigm busters!
    • Impatient! / Action Obsessed

Attributes of Those Who “Made” the 10th Grade History Book

    • Made lots of people mad!
    • Flouted the chain of command!
    • Creative / Quirky / Peculiar! / Rebels! / Irreverent!
    • Masters of improv / Thrive on chaos / Exploit chaos!

Attributes of Those Who “Made” the 10th Grade History Book

    • Forgiveness > Permission
    • Bone honest!
    • Flawed as the dickens!
    • “In touch” with their followers’ aspirations
    • Damn good at what they do!

Just Say “No” to “Grout”! Participant: “Don’t you need ‘grout’ between the tiles?” TP: “No!” [med staff, NFL Special Teams,waiters, PFCs, cymbals player, bit parts, waiters]

TP’s Ideal Job: Head of Housekeeping!

“Conformity is the enemy of freedom and the jailer of growth.” J.F.K.

Yes! Director of Bringing in the Really Cool People

All You Need to Know? Chief Evangelist For Really Neat Stuff Director Of Bringing In The Really Cool People


Talent War Y2K!

    • All out!/ Time consuming!
    • Never ending!/ Unwinnable!
    • Includes everybody!/ Everybody’s game! (“We’re all in sales.”)
    • Expensive!
    • Cool!/ WOW!/ Fun!/ Creative!
    • Strategic!/ Core competence!

Talent War Y2K!

    • Brand You within Brand Us!
    • Encompassing!/ Cultural! (KEWLNESS: mine v. yours)
    • Substantive!/ “The best Projects win!” [Cairo 12-99]
    • Basis of Brand!/WHO WE ARE!

Talent = Brand

Brand Outside = Brand Inside

Brand Outside Context: No “Commodities”!

In the Beginning … “The audit has become a commodity.” Big 5 audit partner to TP

Quality Not Enough! “Quality as defined by few defects is becoming the price of entry for automotive marketers rather than a competitive advantage.” J.D. Power

Quality Not Enough! “While everything may be better, it is also increasingly the same.” Paul Goldberger on retail, “The Sameness of Things,” The New York Times

What’s Special? “Customers will try ‘low cost providers’ because the Majors have not given them any clear reason not to.” Leading Insurance Industry Analyst (10-98)

“We make over three new product announcements a day. Can you remember them? Our customers can’t!” Carly Fiorina

“The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordstrom and Jonas Ridderstrale, Funky Business

The “10X/10X Phenomenon” 10 Times Better/ 10 Times Less Different

6 Sigma or “Jazzy Offerings”? WSJ/2-9-00: Nokia extends market share lead [22.5% in ’98 to 26.9% in ’99] over Motorola [19.5% to 16.9%]

TP’s Campaign Y2K Just say [shout] “No!” to the “inevitable commoditization” of anything.

“When we did it ‘right’ it was still pretty ordinary.” Barry Gibbons on “Nightmare No. 1”

Pretzel Crumb-less-ness Plus … “The Ritz Carlton Experience enlivens the senses, instills well-being and fulfills even the unexpressed wishes and needs of the guest.” from the Ritz Carlton Credo

“We want to create waves of lust for our product.” Andy Grove (on the Pentium Processor)

“You do not merely want to be the best of the best. You want to be considered the only ones who do what you do.” Jerry Garcia

Lust Hierarchy Satisfy … Conform to Requirements … Exceed Expectations … Delight! … WOW! … Lust! … ONLY ONES WHO DO WHAT WE DO!

What Jerry Should Have Said??? “You do not merely want to be the best of the best, you want to be considered in conformance with requirements.”

Nirvana! - Nordstrom - Four Seasons - Adirondack Guide Boat - OXO - Ziplocs

Why? Cool!/Surprising! Reliable! Friendly!/Comfortable! Aesthetically pleasing!

T.T.D. And your favorites? Why? (Pay attention to the flavor of the words you use) Translation to your/ “finance world,” etc.?

Notes Page

  • Think about the words you use to describe “stuff” you really LOVE. Do those terms apply to your unit’s products and services? If you talk about a “compelling” movie or novel or theatrical performance, why not a “compelling business process”?

Directory: slides -> 2000
slides -> Tom Peters Seminar2004 new slides 12. 15. 04
slides -> V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md
slides -> Excellence. Case. Epsilon. This is not about … “customer centrism” “integrated marketing” etc etc etc It is about …
slides -> Re-imagine! Not Your Father’s World I. 26m 43h
slides -> Prep … dralion/ Cirque du Soleil Re-imagine Permanence: The Emperor Has No Clothes!
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age 11. 27. 2003
slides -> Ine! Business Excellence in a Disru
2000 -> Tom peters’ lessons in leadership san Antonio 28 March 2000
2000 -> Tom Peters’ Lessons in Leadership Grand Rapids 02-23-00
2000 -> Distinct or … Extinct Tom Peters Seminar2000 Manchester nh 14 June 2000

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