T.T.D./R.I.P. Use by yourself. Use with your mates. Use [quantitatively?] as a measure of departmental/ P.S.F. renewal. Use in formal eval process.
The whole idea is to make “R.I.P.s” a/the centerpiece – formally – of measuring unit “freshness.” E.g.: SCORE EVERYONE’S “R.I.P.” ON ITS BOLDNESS/WOW.
Training Y2K Anytime, anywhere! Whatever! Concocted by the employee [“Training Account”]
T.T.D./Assignment Construct a 1/8-page or 1/4-page ad for Brand You … for the Yellow Pages
THIS IS A BIG DEAL. TAKE IT SERIOUSLY. [“Yellow Pages ads” are the centerpiece of our formal Brand You training programs.]
[“You are the storyteller of your own life, and you can create your own legend or not.” Isabel Allende]
[ T.T.D.: How About It? Replace your current evaluation process with Yellow Pages ads.]
NO BULL! Some of our Clients have gone this far. And report stunning results. If you can’t do this formally, try it informally.
Bill Parcells’ World/ Brand You World! BLAME NOBODY! EXPECT NOTHING! DO SOMETHING! NY Post (9/99)
“Everything can be taken from man but one thing: the last of human freedoms - to choose one’s own attitude in any set of circumstances, to choose one’s own way.” Victor Frankl, Auschwitz survivor
T.T.D./Cluetrain Manifesto Relax! Have a sense of humor! Find your voice and use it! Tell the truth! Don’t panic! Enjoy yourself! Be Brave! Be curious! Play more! Dream always! Listen up! Rap on!
Seminar Y2K/Brand Inside Message: Distinct … or Extinct!
PSF1, 2, 3 … and The Cluetrain Manifesto
Magic! [Inter]networked Markets meet … [Intra]networked Workers Source: The Cluetrain Manifesto: The End of Business as Usual
The Cluetrain Manifestoon Intranets “[Workers] can send email to one person, to a steady group, to a dynamic team, to the entire sales force or ‘just’ to the board of directors. They can post creative, informative pages that express their interests, correct the mistakes in the official technical documentation or point to the industry analyst’s report the company doesn’t want anyone to read. They can write a ‘zine that parodies the company line savagely, play backgammon on line or blow up their colleagues in a ruthless game of Quake. …”
“Hyperlinks subvert hierarchy!” The Cluetrain Manifesto
[ Words to Live By … “Hierarchy is an organization with its face toward the CEO and its ass toward the customer.” Kjell Nordstrom and Jonas Ridderstrale, Funky Business]
Corporate Resistance to “It” “It all goes back to fear of losing control!” The Cluetrain Manifesto
Brand Inside PSF 4: Brand Talent!
Issue Y2K The Great War for Talent!
“The leaders of Great Groups lovetalent and know where to find it. They revelin the talent of others.” Warren Bennis & Patricia Ward Biederman
Alan Kay on PARC’s Bob Taylor “He was a connoisseur of talent.”
A Connoisseur of Talent …
Spends time on Talent!
Becomes a student of Talent!
Puts Talent “on the agenda”!
Uses Plain English! (If you want “sunny” … ask for “sunny”!)
Creates Workspaces that foster energy, entrepreneurship and creativity!
Recruits from oddball places! / Recruits Oddballs!
“Talent” and Work Space: A Grossly Neglected Connection! “Imagine working for a company that not only understood that the best ten hours of your day are spent at work - but did everything in its power to make them energizing, rewarding and productive as possible. Imagine coming to work each day in a building that greeted every person as a creative, entrepreneurial, exciting person.” Rosemary Kirkby, Lend Lease, proposal for headquarters of MLC
“Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.” David Ogilvy
“The boundaries for acceptable weirdness have dramatically expanded.” Michael Schrage
Axiom: Never hire anyone without an aberration in their background. (Find the One Ton Cookie Man!)
Rewards & Promotes all on Talent Development Skills!
Spouts the Gospel of Renewal! (R.D.A./ R.I.P.)
“Every school I visited was participating in the systematic suppression of creative genius.” “From cradle to grave the pressure is on: BE NORMAL!” Gordon MacKenzie
“Where do good new ideas come from? ... That’s simple! From differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures and disciplines.” Nicholas Negroponte
T.T.D. Use the two Connoisseur of Talent slides as a guide for creating a Formal Talent Development Plan