Tom Peters’ Y2k lessons in Leadership Baltimore 02-25-00


K2K Reference: Rules for Radicals, Saul Alinsky



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K2K

Reference: Rules for Radicals, Saul Alinsky

IV. Exit! “Sell out!” / Embrace “The Suits”! Recruit a passionate Ms./Mr. Follow-up! Seed your freaks into the mainstream! Celebrate! Exit!

SOOOO … HOW MANY OF YOUR COLLEAGUES ARE “BACK HOME” AT WORK ON NO-BALONEY … WOW* PROJECTS! * WOW = Will be remembered fondly/ bragged about 5+ years from now

Epitaph from Hell … Joe T. Jones 1942 - 2000 HE WOULDA DONE SOME REALLY COOL STUFF BUT … HIS BOSS WOULDN’T LET HIM!

Characteristics of the “Also Rans”

      • “minimize risk”
    • “respect the chain of command”
    • “support the boss”
    • “make budget”
  • Source: Fortune on “most admired
  • global corporations” (10/26/98)

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

1) Turn ignition key. 2) Shift into drive. 3) Press foot firmly on the throat of mediocrity. Source: Mercedes ad

[We are not trying to “WOW you up.” We think you are/have WOW. We are trying to give you permission to be WOW.]

T.T.D.: Now!

    • List all projects
    • Carefully describe a “WOW Outcome” for you and the Client
    • Score (!) all projects on WOW, Beauty, Impact, Raving Fan-hood
    • Pick one project with a high combined score
    • Draft a one-page New Description that emphasizes WOW, Beauty, etc.
    • Circulate and edit … for three days
    • Reduce to 5 bullet points

Notes Page

  • DO IT! NOW!

Seminar Y2K MESSAGE: THE WORK MATTERS!* *Sorry, Scott!

Seminar Y2K/Brand Inside Message: Distinct … or Extinct!

Brand Inside PSF 3: Brand You!

DISTINCT … OR EXTINCT! If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

“If one quarter can’t make the journey, that’s the way it has to be.” Carly Fiorina (1-00/Forbes)

Personal “Brand Equity” Eval

    • I am known for [2 to 3 things]
    • My current Project is challenging me …
    • New things I’ve learned in the last 90 days include …
    • My public “recognition program” consists of …
    • Additions to my Rolodex include …
    • My resume is discernibly different from last year’s at this time …

T.T.D./Personal “Brand Equity” Eval

    • I am known for [2 to 3 things]
    • My current Project is challenging me …
    • New things I’ve learned in the last 90 days include …
    • My public “recognition program” consists of …
    • Additions to my Rolodex include …
    • My resume is discernibly different from last year’s at this time …

Notes Page

  • Work your tail off on this. THIS IS A VERY SERIOUS EXERCISE. We have chosen these categories very carefully.

They “Get it”?!

    • stone mason
    • electrician
    • plumber
    • tiler
    • cabinet maker
    • contractor
    • blacksmith
    • well driller
    • blaster
    • sheep shearer
    • etc.

Icon Woman …

    • Totally turned on by her work!
    • “It” matters / a WOW Project!
    • “It” is … COOL!
    • “It” is … BEAUTIFUL!
    • She is … in your face!
    • She is an … adventurer!
    • She is … CEO of her own life!

Icon Woman …

  • - She is … at least … a little funky!
    • Her curiosity is … insatiable!
    • She thinks screwups are … as normal as breathing!
    • She hangs out with some … seriously rad Dudes!
    • She is not God. She is not Bionic Woman. She is … determined to make a damned difference!

“Well-behaved women rarely make history.” — Anita Borg, Institute for Women and Technology

Icon Woman Meets the Web …

    • submits resume on the Web
    • recruited on the Web
    • hired on the Web
    • trained on the Web
    • creates and conducts projects with virtual teams on the Web
    • manages project and client follow-up on the Web
    • manages career/reputation-building on the Web

T.T.D./Soooo… How’s your Web site?

Notes Page

  • So … how is it? MY 18-YEAR-OLD SON HAS ONE! It’s fly-phat.

R.D.A. Rate: 15%?, 25%? Therefore: Formal “Investment Strategy”/R.I.P.

R.I.P. 10 … Major job change [new area of concentration]; major offsite educational investment; extensive sabbatical [oddball learning experience of > 2 months]; exceptional community project [presidency of fundraising drive, run for school board].

R.I.P. 5 ... Extensive course work in oddball area of passionate interest; major off-the-job activity [community involvement, learn to play the cello, study Chinese]. 1 … Company training, as directed.


Directory: slides -> 2000
slides -> Tom Peters Seminar2004 new slides 12. 15. 04
slides -> V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md
slides -> Excellence. Case. Epsilon. This is not about … “customer centrism” “integrated marketing” etc etc etc It is about …
slides -> Re-imagine! Not Your Father’s World I. 26m 43h
slides -> Prep … dralion/ Cirque du Soleil Re-imagine Permanence: The Emperor Has No Clothes!
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age 11. 27. 2003
slides -> Ine! Business Excellence in a Disru
2000 -> Tom peters’ lessons in leadership san Antonio 28 March 2000
2000 -> Tom Peters’ Lessons in Leadership Grand Rapids 02-23-00
2000 -> Distinct or … Extinct Tom Peters Seminar2000 Manchester nh 14 June 2000


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