Tom Peters’ Y2k lessons in Leadership Baltimore 02-25-00



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Real” PSF …

    • WE HELP PEOPLE!
    • Co-habit with the Client!
    • Create a Culture of Urgency!
    • Love thy Support Staff!
    • You need a Methodology! /
    • Obsess on R&D!
    • BECOME A “CONNOISSEUR OF TALENT”!

Real PSF … WE OWN THIS PLACE! THIS IS COOL STUFF! WE ARE THE WORLD!

The “7Ps” of PSF 1.0 Projects! Passion! Provocation! Partnership! Politics! Professionalism! Performance!

C.I.O. to C.E.F.R.N.S.*

*Chief Evangelist For Really Neat Stuff

T.T.D. Compare: “Department Head” versus “Managing Partner, Finance Inc.”

Notes Page

  • See our book, the Professional Service Firm50, re the differences between a traditional “Dept.” and a full-fledged “PSF.”
  • Our “The Work Matters” manifesto – at tompeters.com – also covers this.

Seminar Y2K/Brand Inside Message: Distinct … or Extinct!

Brand Inside PSF 2: Brand Work!

“Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec

But Does It Matter ???? “On time, on budget … who cares?” anon. seminar participant (4/99)

“You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

WOW Project Anatomy I. Create! II. Sell! III. Implement! IV. Exit!

I. Create! Reframe! THERE ARE NO “SMALL” PROJECTS! Observe & Record!! Head for the trenches! You gotta love it! Measure: WOW!, Beauty, Raving Fans, Impact! Build a no-baloney Business Plan Create community. Now! Obsess on … the End User. Now!

Reframers’ Rules: Rule 1: Never accept an assignment as given! Rule 2: You’re never so powerful as when you are “powerless”! Rule 3: Every “small” project contains the entire enterprise DNA!

T.T.D. Examine that “small”/ “annoying” project you’re working on. Can it be re-cast as a WOW/ Culture Change Project? What are the hidden assumptions about customers/ suppliers/ employees?

Notes Page

  • I am adamant: Every project can be made into a “big deal” if your head is in the right place. So … now … COMPLETELY RE-INVENT THAT “SMALL” PROJECT YOU ARE WORKING ON! No bull! E.g.: What about a “Memorial Day Employee Picnic that signals a whole new attitude toward our staff”?

Measures

    • WOW!
    • Beauty!
    • Raving Fans!
    • Impact!

T.T.D. MEASURE … NOW … P-L-E-A-S-E!

Notes Page

  • NO BALONEY: THIS IS MY #1 GOAL FOR THE WHOLE DAMN SEMINAR … THAT YOU [AND YOURS] WILL MEASURE EVERY PROJECT AGAINST MY FOUR KEY CRITERIA: WOW!, BEAUTY, RAVING FANS, IMPACT.
  • [P-L-E-A-S-E.]

E.g.: WOW Scale 1. … Dull as dishwater . 5. … Gets the job done . 7. … “Good work!” . 10. … A serious “Braggable”!

Kaiser: 4.15.29

Liberty Ship 2 years 240 days 9 hours 4 days, 15 hours, 29 minutes

[Just Say “No” to … S-t-r-e-t-c-h]

WOW Project “Acid Test” Can you explain it - with zest - to your 14-year-old?

“Every project we take on starts with a question: How can we do what’s never been done before?” Stuart Hornery, CEO, Lend Lease

II. Sell! Master “The Pitch”! Build Buzz. Consciously. Network maniacally! Preach to the choir! Forget your enemies. [Surround and marginalize!] Money kills! SELL, SELL, SELL!

III. Implement! - Live, eat, sleep … Quick Prototype! -Play! - Keep on recruiting! (Sell!) - Obsess on the End User Community! (Sell!) - Become a Milestone Maniac! / a Timeline Tyrant! / a List Freak! / find Ms. Last 2%! - Appoint a Marketing Director! - Keep the WOW! front and center!

Culture of Prototyping “Effective prototyping may be the most valuable core competence an innovative organization can hope to have.” Michael Schrage

Think about It!? Innovation = Reaction to the Prototype Michael Schrage

“I view models and prototypes as the battleground for thoughts and behaviors.” Michael Schrage

T.T.D./ Prototyper’s Laws Define a small, practical test of something on a page or less of text. Now. Gather “found” materials … on the [very] cheap. Find a/one partner-“customer” who’ll provide a test site. Set a very tight deadline of about 5 days for the next concrete step. Conduct the test! Debrief A.S.A.P. Set the next test date. Now. [No more than 5 days hence.]

Notes Page

  • The idea is to establish a “rhythm of prototyping” that defines every project.

T.T.D./ Secret No. 1: Go horizontal: Find a (one!) “line” ally in “the Boonies”

    • T.T.D./ Secret No. 1: Go horizontal: Find a (one!) “line” ally in “the Boonies”
    • Secret No. 2: “Powerless” allies are Cool!
    • Secret No. 3: Passion Rules!
    • Secret No. 4: Become a Prototyping Maniac!
    • Secret No. 5: Embrace Politics / “Community Organizing”!

Notes Page

  • Main Idea: YOU ARE NOT “POWERLESS.” Seek out allies in strange places … and get going! DO NOT WASTE TIME “SELLING UP.”
  • Attitude: You are the Gandhi/King of your “mission.”
  • So: IDENTIFY THE FOLKS YOU WANT TO PLAY WITH RE THAT INCREDIBLY COOL IDEA YOU HAVE!

Directory: slides -> 2000
slides -> Tom Peters Seminar2004 new slides 12. 15. 04
slides -> V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md
slides -> Excellence. Case. Epsilon. This is not about … “customer centrism” “integrated marketing” etc etc etc It is about …
slides -> Re-imagine! Not Your Father’s World I. 26m 43h
slides -> Prep … dralion/ Cirque du Soleil Re-imagine Permanence: The Emperor Has No Clothes!
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age 11. 27. 2003
slides -> Ine! Business Excellence in a Disru
2000 -> Tom peters’ lessons in leadership san Antonio 28 March 2000
2000 -> Tom Peters’ Lessons in Leadership Grand Rapids 02-23-00
2000 -> Distinct or … Extinct Tom Peters Seminar2000 Manchester nh 14 June 2000

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