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“Headline 2020: Women Hold 80 Percent of Management and Professional Jobs” Source: The Extreme Future: The Top Trends That Will Reshape the World in the Next 20 Years, James Canton



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“Headline 2020: Women Hold 80 Percent of Management and Professional Jobs” Source: The Extreme Future: The Top Trends That Will Reshape the World in the Next 20 Years, James Canton

F:M Bachelors degrees granted: 140:100 Source: Paco Underhill, What Women Want

  • Women Age 22-30 Earn 8% More
  • Than Male Counterparts …
  • Atlanta … 21%
  • New York … 17%
  • Miami … 14%
  • Memphis … 19%
  • Etc.
  • Source: Martha Barletta/TrendSight Group/0517.11

Warren Buffett Invests Like a Girl: And Why You Should Too —Louann Lofton

Portrait of a Female Investor 1. Trade less than men do 2. Exhibit less overconfidence—more likely to know what they don’t know 3. Shun risk more than male investors do 4. Less optimistic, more realistic than their male counterparts 5. Put in more time and effort researching possible investments—consider details and alternate points of view 6. More immune to peer pressure—tend to make decisions the same way regardless of who’s watching 7. Learn from their mistakes 8. Have less testosterone than men do, making them less willing to take extreme risks, which, in turn, could lead to less extreme market cycles Source: Warren Buffett Invests Like a Girl: And Why You Should Too, Louann Lofton, Chapter 2, “The Science Behind the Girl”

“Women Beat Men at Art of Investing” Source: Headline, Miami Herald, reporting on a study by Profs. Terrance Odean and Brad Barber, UC Davis (Cause: Guys are “in and out” of stocks more often; women choose carefully and hold on for the long term)

  • “The growth and success of women-owned businesses is one of the most profound changes taking place in the business world today.” —Margaret Heffernan, How She Does It
  • U.S. firms owned or controlled by Women: 10.6 million (48% of all firms)
  • Growth rate of Women-owned firms vs all firms: 3X
  • Rate of jobs created by Women-owned firms vs all firms: 2X
  • Ratio of total payroll of Women-owned firms vs total for Fortune 500 firms: >1.0
  • Ratio of likelihood of Women-owned firms staying in business vs all firms: >1.0
  • Growth rate of Women-owned companies with revenues of >$1,000,000 and >100 employees vs all firms: 2X
  • Source: Margaret Heffernan, How She Does It

We [old farts like me] Got the $$$$$$

Date: 1/1/11 Activity: USA Boomers start turning 65 Rate: 1 EVERY 8 SECONDS Duration: 20 YEARS Impacted: EVERYTHING

  • 22/1/10

1/8/20

  • 22/1/10 (USA adult population will have grown by 23 million between 2006 and 2016. Ages 18-49 will have grown by one million, age 50+ will have grown
  • by 22 million)
  • >50@50
  • !!!!!!!!!!!!!!!!!
  • “PEOPLE TURNING 50 TODAY HAVE MORE THAN HALF OF THEIR ADULT LIFE AHEAD OF THEM.” —BILL NOVELLI, 50+: IGNITING A REVOLUTION TO REINVENT AMERICA

7/13

Average # of cars purchased per household, “lifetime”: 13 Average # of cars bought per household after the “head of household” reaches age 50: 7 Source: Marti Barletta, PrimeTime Women

  • 8.4
  • Boomers:
  • 70% will inherit/
  • $300K average/
  • Top 8 million $1.5M average/
  • Total inheritance
  • $8.4 Trillion
  • Source: Forbes/0411.11
  • 47X
  • “In 2009, households headed by adults ages 65 and older ... had 47 times as much net wealth as the typical household headed by someone under 35 years of age. In 1984, this had been a less lopsided
  • 10-to-1 ratio.”
  • Source: Pew Research/10.11

USA 1996-2007 Highest rate entrepreneurial activity (firms founded): Ages 55-64 Lowest rate: Ages 20-34 Source: Dane Stangler, Kauffman Foundation (Economist)

44-65: “NEW CUSTOMER MAJORITY” Source: Ageless Marketing, David Wolfe & Robert Snyder

“The New Customer Majority is the … ONLY … adult market with realistic prospects for significant sales growth in dozens of product lines for thousands of companies.” —David Wolfe & Robert Snyder, Ageless Marketing

“Households headed by someone 40 or older enjoy 91% of our population’s net worth. … The mature market is the dominant market in the U.S. economy, making the majority of expenditures in virtually every category.” —Carol Morgan & Doran Levy, Marketing to the Mindset of Boomers and Their Elders

BABY-BOOMER WOMEN: The Sweetest of Sweet Spots for Marketers” —David Wolfe and Robert Snyder, Ageless Marketing

“Marketers’ attempts at reaching those over 50 have been miserably unsuccessful. No market’s motivations and needs are so poorly understood.” —Peter Francese, founding publisher, American Demographics

  • We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult & demanding, the most service & experience obsessed, the most vigorous, (the least vigorous,) the most health conscious, the most female, the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-five years. We have arrived!



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