Tom Peters’ Re-Imagine excellence!



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Bonus: The “8Ps” of Innovation Success: Pissed off! [Determined to change the world] Passion!!!! [Persist, take the heat, sell] Prototypes. [Fast & Furious] Pow!! [Insanely great!] Pals. [Buddies with different skills, recruiting ability] Protector. [Run cover, champion your cause] Politics. [Political skill] Persistence. [Can handle the bumps and U-turns]

  • Some
  • Value Added Strategies

TGRs: LBTs

  • LITTLE =
  • BIG
  • Big carts =
  • 1.5X
  • Source: Wal*Mart
  • Bag sizes = New markets:
  • $B
  • Source: PepsiCo
  • 2X: “When Friedman slightly curved the right angle of an entrance corridor to one property, he was ‘amazed at the magnitude of change in pedestrians’ behavior’—the percentage who entered increased from one-third to nearly two-thirds.”
  • —Natasha Dow Schull, Addiction By Design: Machine Gambling in Las Vegas
  • Machine Gambling
  • “Pleasing” odor #1 vs. “pleasing” odor #2: +45% revenue
  • Source: “Effects of Ambient Odors on Slot-Machine Useage in Las Vegas Casinos,” reported in Natasha Dow Schull, Addiction By Design:
  • Machine Gambling in Las Vegas (66% revenue, 85% profit)
  • Glaring Eyes:
  • -62%
  • Source: PLOS ONE (via The Atlantic CITIES /0429.13)
  • 401(k) active opt-in: 45%
  • 401(k) as default: 86%
  • Source: New York Times, 1202.08 (research by Richard
  • Thaler, co-author Nudge)
  • 120-oz container to ketchup-bottle size laundry-detergent concentrate (100% conversion): 1/4th packaging; 1/4th weight; 1/4th cost to ship; 1/4th space on ships, trucks, shelves. 3 years: 95M #s plastic resin saved, 125M #s cardboard conserved, 400M less gallons of water shipped, 500K gallons less diesel fuel, 11M less #s CO2 released) Source: Force of Nature: The Unlikely Story of Walmart’s Green Revolution, Edward Humes
  • DVT/Socks = 10,000 Lives!

“The most important thing you can do to keep from getting sick is to WASH YOUR HANDS.” —CDC/National Center for Infectious Diseases

90K in U.S.A. ICUs on any given day; 178 discrete steps/day/patient in ICU. 50% ICU stays result in “serious complication.” Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)

**Dr. Peter Pronovost, Johns Hopkins **Checklist/dealing with line infections **1/3rd lines, at least one procedural error when he started checklist program **Nurses/permission-requirement to stop procedure if doc, other not following checklist (BIG DEAL) **In 1 year, ICU’s 10-day line-infection rate: 11% to … 0% Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)

“[Pronovost] is focused on work that is not normally considered a significant contribution in academic medicine. As a result, few others are venturing to extend his achievements. YET HIS WORK HAS ALREADY SAVED MORE LIVES THAN THAT OF ANY LABORATORY SCIENTIST IN THE LAST DECADE.” —Atul Gawande, “The Checklist” (New Yorker, 1210.07)

  • SEE GREEN
  • = RECOVER 20% FASTER
  • “[Very successful websites send 99% of their traffic to tried-and-true designs, but risk 1% of their traffic on new variations to discover ever better conversion rates from visits to dollars. When Google was choosing the right shade of blue for a navigation bar, the company famously performed A/B split testing across 41 shades of blue. … When numbers are large and hundreds of millions of people are in play, the tiniest improvements translate into breathtaking levels of profit improvement.” —Illah Reza Nourbakhsh,
  • Professor of Robotics, Carnegie Mellon, Robot Futures
  • “Flash When I work with experimental digital gadgets, I am always reminded of how small changes in the details of a digital design can have profound unforeseen effects on the experiences of the people who are playing with it. The slightest change in something as seemingly trivial as the ease of use of a button can sometimes alter behavior patterns. For instance, Stanford University researcher Jeremy Bailinson has demonstrated that changing the height of one’s avatars in immersive virtual reality transforms self-esteem and social self-perception. Technologies are extensions of ourselves, and, like the avatars in Jeremy’s lab, our identities
  • can be shifted by the quirks of gadgets. It is impossible to work with information technology without also engaging in social engineering.” —Jaron Lanier,
  • You Are Not a Gadget
  • “You get a sense of the scale and intricacy of the task by considering the sound effects alone: The game contains 54,000 pieces of audio and 40,000 lines of dialogue. There are 2,700 different noises for footsteps alone depending on whose foot is stepping on what.”
  • Sam Leith on Halo 3, from Jane McGonigal, Reality Is Broken: Why Games Make Us Better and How They Can Change the World
  • “Flash When I work with experimental digital gadgets, I am always reminded of how small changes in the details of a digital design can have profound unforeseen effects on the experiences of the people who are playing with it. The slightest change in something as seemingly trivial as the ease of use of a button can sometimes alter behavior patterns. For instance, Stanford University researcher Jeremy Bailinson has demonstrated that changing the height of one’s avatars in immersive virtual reality transforms self-esteem and social self-perception. Technologies are extensions of ourselves, and, like the avatars in Jeremy’s lab, our identities
  • can be shifted by the quirks of gadgets. It is impossible to work with information technology without also engaging in social engineering.” —Jaron Lanier, You Are Not a Gadget



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