Tom Peters’ Lessons in Leadership Grand Rapids 02-23-00


T.T.D./Personal “Brand Equity” Eval



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T.T.D./Personal “Brand Equity” Eval

    • I am known for [2 to 3 things]
    • My current Project is challenging me …
    • New things I’ve learned in the last 90 days include …
    • My public “recognition program” consists of …
    • Additions to my Rolodex include …
    • My resume is discernibly different from last year’s at this time …

Notes Page

  • Work your tail off on this. THIS IS A VERY SERIOUS EXERCISE. We have chosen these categories very carefully.

Ike’s World Book Page

  • And Yours?

They “Get it”?!

    • stone mason
    • electrician
    • plumber
    • tiler
    • cabinet maker
    • contractor
    • blacksmith
    • well driller
    • blaster
    • sheep shearer
    • etc.

Icon Woman …

    • Totally turned on by her work!
    • “It” matters / a WOW Project!
    • “It” is … COOL!
    • “It” is … BEAUTIFUL!
    • She is … in your face!
    • She is an … adventurer!
    • She is … CEO of her own life!

Icon Woman …

  • - She is … at least … a little funky!
    • Her curiosity is … insatiable!
    • She thinks screwups are … as normal as breathing!
    • She hangs out with some … seriously rad Dudes!
    • She is not God. She is not Bionic Woman. She is … determined to make a damned difference!

“Well-behaved women rarely make history.” — Anita Borg, Institute for Women and Technology

Icon Woman Meets the Web …

    • submits resume on the Web
    • recruited on the Web
    • hired on the Web
    • trained on the Web
    • creates and conducts projects with virtual teams on the Web
    • manages project and client follow-up on the Web
    • manages career/reputation-building on the Web

“The Brand Called URL”/ Nathan Shedroff, Vivid Studios “24 X 7 storefront devoted exclusively to The Brand Called You.”

T.T.D./Soooo… How’s your Web site?

Notes Page

  • So … how is it? MY 18-YEAR-OLD SON HAS ONE! It’s fly-phat.

R.D.A. Rate: 15%?, 25%? Therefore: Formal “Investment Strategy”/R.I.P.

R.I.P. 10 … Major job change [new area of concentration]; major offsite educational investment; extensive sabbatical [oddball learning experience of > 2 months]; exceptional community project [presidency of fundraising drive, run for school board].

R.I.P. 5 ... Extensive course work in oddball area of passionate interest; major off-the-job activity [community involvement, learn to play the cello, study Chinese]. 1 … Company training, as directed.

T.T.D./Your R.I.P. IS IT … FORMAL? IS IT ... WOW!?

Notes Page

  • We think “R.I.P.s” are imperative! So … please take these two questions seriously and literally!

T.T.D./R.I.P. Use by yourself. Use with your mates. Use [quantitatively?] as a measure of departmental/ P.S.F. renewal. Use in formal eval process.

Notes Page

  • The whole idea is to make “R.I.P.s” a/the centerpiece – formally – of measuring unit “freshness.” E.g.: SCORE EVERYONE’S “R.I.P.” ON ITS BOLDNESS/WOW.

“Temporary workers used to be at the low end of the workplace food chain. …” The Wall Street Journal

Training Y2K Anytime, anywhere! Whatever! Concocted by the employee [“Training Account”]

“When was the last time you asked, ‘What do I want to be?’ Sara Ann Friedman, Work Matters

There comes a time in everyone’s life when they realize they work for a dead guy. FreeAgent.com [ad]

“Everything can be taken from man but one thing: the last of human freedoms - to choose one’s own attitude in any set of circumstances, to choose one’s own way.” Victor Frankl, Auschwitz survivor

Seminar Y2K Message: Distinct … or Extinct!

T.T.D./Assignment Construct a 1/8-page or 1/4-page ad for Brand You … for the Yellow Pages

Notes Page

  • THIS IS A BIG DEAL. TAKE IT SERIOUSLY. [“Yellow Pages ads” are the centerpiece of our formal Brand You training programs.]

[ T.T.D.: How About It? Replace your current evaluation process with Yellow Pages ads.]

Notes Page

  • NO BULL! Some of our Clients have gone this far. And report stunning results. If you can’t do this formally, try it informally.

Bill Parcells’ World/ Brand You World! BLAME NOBODY! EXPECT NOTHING! DO SOMETHING! NY Post (9/99)

TRUST* *Now … more than ever!

Brand Inside PSF 4: Brand Talent!

Issue Y2K The Great War for Talent!

“The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.” Warren Bennis & Patricia Ward Biederman

Alan Kay on PARC’s Bob Taylor “He was a connoisseur of talent.”

T.T.D./ARE YOU?

Notes Page

  • There’s perhaps no more difficult “test”: AM I A NO-BALONEY CONNOISSEUR OF TALENT? Use a quantitative measure.

Directory: slides -> 2000
slides -> Tom Peters Seminar2004 new slides 12. 15. 04
slides -> V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md
slides -> Excellence. Case. Epsilon. This is not about … “customer centrism” “integrated marketing” etc etc etc It is about …
slides -> Re-imagine! Not Your Father’s World I. 26m 43h
slides -> Prep … dralion/ Cirque du Soleil Re-imagine Permanence: The Emperor Has No Clothes!
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age 11. 27. 2003
slides -> Ine! Business Excellence in a Disru
2000 -> Tom peters’ lessons in leadership san Antonio 28 March 2000
2000 -> Tom Peters’ Y2k lessons in Leadership Baltimore 02-25-00
2000 -> Distinct or … Extinct Tom Peters Seminar2000 Manchester nh 14 June 2000

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