Tom Peters’ Lessons in Leadership Grand Rapids 02-23-00

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III. Implement! - Live, eat, sleep … Quick Prototype! -Play! - Keep on recruiting! (Sell!) - Obsess on the End User Community! (Sell!) - Become a Milestone Maniac! / a Timeline Tyrant! / a List Freak! / find Ms. Last 2%! - Appoint a Marketing Director! - Keep the WOW! front and center!

Culture of Prototyping “Effective prototyping may be the most valuable core competence an innovative organization can hope to have.” Michael Schrage

“Good prototypes have ‘charisma.’ They create narratives … tell stories.” Michael Schrage, Serious Play

“I view models and prototypes as the battleground for thoughts and behaviors.” Michael Schrage

Think about It!? Innovation = Reaction to the Prototype Michael Schrage

Prototyping Logic/Magic 1. Start Doin’ Stuff! 2. “Doin’ Stuff” Launches a Rich Dialogue!* * No “stuff” = No dialogue! [No baloney!]

T.T.D./ Prototyper’s Laws Define a small, practical test of something on a page or less of text. Now. Gather “found” materials … on the [very] cheap. Find a/one partner-“customer” who’ll provide a test site. Set a very tight deadline of about 5 days for the next concrete step. Conduct the test! Debrief A.S.A.P. Set the next test date. Now. [No more than 5 days hence.]

Notes Page

  • The idea is to establish a “rhythm of prototyping” that defines every project.

T.T.D./ Secret No. 1: Go horizontal: Find a (one!) “line” ally in “the Boonies”

    • T.T.D./ Secret No. 1: Go horizontal: Find a (one!) “line” ally in “the Boonies”
    • Secret No. 2: “Powerless” allies are Cool!
    • Secret No. 3: Passion Rules!
    • Secret No. 4: Become a Prototyping Maniac!
    • Secret No. 5: Embrace Politics / “Community Organizing”!

Notes Page

  • Main Idea: YOU ARE NOT “POWERLESS.” Seek out allies in strange places … and get going! DO NOT WASTE TIME “SELLING UP.”


Reference: Rules for Radicals, Saul Alinsky

TRUST* *Now … more than ever!

  • “It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously interested in who you were and what you had to say.
  • Sara Lawrence-Lightfoot, Respect

The Sweet Smell of … “You can ‘smell’ caring [engagement, respect] from a mile away!” Seminar Participant, London (12/99)

IV. Exit! “Sell out!” / Embrace “The Suits”! Recruit a passionate Ms./Mr. Follow-up! Seed your freaks into the mainstream! Celebrate! Exit!

SOOOO … HOW MANY OF YOUR COLLEAGUES ARE “BACK HOME” AT WORK ON NO-BALONEY … WOW* PROJECTS! * WOW = Will be remembered fondly/ bragged about 5+ years from now


T.T.D.: Now!

    • List all projects
    • Carefully describe a “WOW Outcome” for you and the Client
    • Score (!) all projects on WOW, Beauty, Impact, Raving Fan-hood
    • Pick one project with a high combined score
    • Draft a one-page New Description that emphasizes WOW, Beauty, etc.
    • Circulate and edit … for three days
    • Reduce to 5 bullet points

Notes Page

  • DO IT! NOW!

Characteristics of the “Also Rans”

      • “minimize risk”
    • “respect the chain of command”
    • “support the boss”
    • “make budget”
  • Source: Fortune on “most admired
  • global corporations” (10/26/98)

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

1) Turn ignition key. 2) Shift into drive. 3) Press foot firmly on the throat of mediocrity. Source: Mercedes ad

[We are not trying to “WOW you up.” We think you are/have WOW. We are trying to give you permission to be WOW.]

Seminar Y2K MESSAGE: THE WORK MATTERS!* *Sorry, Scott!

Seminar Y2K Message: Distinct … or Extinct!

Brand Inside PSF 3: Brand You!

“The fundamental unit of the new economy is not the corporation, but the individual. Tasks aren’t assigned and controlled through a stable chain of command but are carried out autonomously by independent contractors - e-lancers - who join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking the next assignment.” Thomas Malone and Robert Laubacher

DISTINCT … OR EXTINCT! If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

“If one quarter can’t make the journey, that’s the way it has to be.” Carly Fiorina (1-00/Forbes)

Personal “Brand Equity” Eval

    • I am known for [2 to 3 things]
    • My current Project is challenging me …
    • New things I’ve learned in the last 90 days include …
    • My public “recognition program” consists of …
    • Additions to my Rolodex include …
    • My resume is discernibly different from last year’s at this time …

Directory: slides -> 2000
slides -> Tom Peters Seminar2004 new slides 12. 15. 04
slides -> V. A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: jb plastic Bulldozer: md
slides -> Excellence. Case. Epsilon. This is not about … “customer centrism” “integrated marketing” etc etc etc It is about …
slides -> Re-imagine! Not Your Father’s World I. 26m 43h
slides -> Prep … dralion/ Cirque du Soleil Re-imagine Permanence: The Emperor Has No Clothes!
slides -> Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age 11. 27. 2003
slides -> Ine! Business Excellence in a Disru
2000 -> Tom peters’ lessons in leadership san Antonio 28 March 2000
2000 -> Tom Peters’ Y2k lessons in Leadership Baltimore 02-25-00
2000 -> Distinct or … Extinct Tom Peters Seminar2000 Manchester nh 14 June 2000

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