Tom Peters’ excellence. Always. Xalways. Long. 1339. 05October2006 X. Al excellence. Always. Slides* at … tompeters com *also “long” The Irreducible209+/ Sales122/60tibs


They say “Better.” I say “Different!”



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They say “Better.” I say “Different!”

  • Tom’s Re-imagine Manifesto!
  • They say “Plan it.”
  • I say “DO IT.”
  • They say “We need more steady, loyal employees.”
  • I say “WE NEED MORE FREAKS WHO ROUTINELY TELL
  • THOSE ‘IN CHARGE’ TO TAKE A FLYING LEAP …
  • BEFORE IT’S TOO LATE.”
  • They say “We need Good People.”
  • I say “We need Quirky Talent.”
  • They say “We like people who, with steely determination, say,
  • “I can make it better.’”
  • I say “I love people who, with a certain maniacal gleam
  • in their eye, perhaps even a giggle, say, ‘I can turn
  • the world upside down. Watch me!’”
  • They say “We must speed things up.”
  • I say “We must Radically change the Corporate
  • Metabolism until Insane Urgency becomes
  • a Sacrament.”
  • Tom’s Re-imagine Manifesto!
  • They say, “Sure, we need ‘Change.’”
  • I say we need “REVOLUTION NOW.”
  • They say (acknowledge), “Okay, we need revolution.”
  • I say, “REVOLUTION.”
  • They say “fast follower.”
  • I say “battered and bruised leader.”
  • They say “Conglomerate & Imitate!”
  • I say “Create & Innovate!”
  • They say “Market share.”
  • I say “Market CREATION.”
  • They say “Improve & Maintain.”
  • I say “DESTROY & RE-IMAGINE.”
  • Tom’s Re-imagine Manifesto!
  • They say “We like words such as ‘calm’ … ‘certainty’ … ‘is.’”
  • I say “I like words/phrases such as ‘turbulent’
  • ‘opportunity’ … ‘might be’.”
  • They vote for Republicans and Democrats.
  • I vote for Independents and Libertarians.
  • They say “Normal.”
  • I say “Weird.”
  • They say “Happy balance.”
  • I say “Creative Tension.”
  • They say they favor a “team” that works & lives in “harmony.”
  • I say “give me a raucous brawl among the most
  • creative people imaginable.”
  • They say “Peace, brother.”
  • I say “Bruise my feelings. Flatten my ego.
  • SAVE MY JOB.”
  • Tom’s Re-imagine Manifesto!
  • They say “Vanilla.”
  • I say “Cherry Garcia.”
  • They say “Basic Black.”
  • I say “TECHNICOLOR RULES!”
  • They say “Branding is for the likes of Nike.”
  • I say “Branding is for Everyone & Anyone with the
  • Passion & Tenacity to foist their Wonderful & Weird
  • Point of View on the world … and the New World’s
  • (read: Web’s) power allows-encourages such “silly”
  • (until recently) visions-of-ubiquity to become reality,
  • perhaps overnight.”
  • They say we need “happy customers.”
  • I say “Give me pushy, needy, nasty, provocative
  • customers who will drag me down Innovation
  • Boulevard.”
  • They say they want to partner with “best of breed.”
  • I say “Give me Coolest of Breed.”
  • Tom’s Re-imagine Manifesto!
  • They say we need “supply chain harmony.”
  • I say we need “supply chain Innovation.”
  • They say “We seek Harvard MBAs.”
  • I say I seek Certificate-free “PhDs” from the School
  • of Hard Knocks.
  • They say they want recruits with a “spotless records.”
  • I say “the Spots are what matter most.”
  • They say “Integrity is important.”
  • I say “Tell the Unvarnished Truth, All the Time …
  • or take a Long Hike.”
  • They read Jim Collins and grok on “quiet, humble leaders.”
  • I say “Give me the Bold, the Brash, the Brassy, the
  • Egocentric Dreamers who, like Steve Jobs,
  • ‘Dent the Universe.’”

They say “Improve.” I say “Re-imagine!”

  • Tom’s Re-imagine Manifesto!
  • They say they need a “vision” born of McKinsey.
  • I say we need a “Grandiose Dream” born of a Passionate
  • & Intemperate Belief that the world can be a different,
  • better place.
  • They say healthcare, our biggest industry, is “a mess.”
  • I say our hospitals, which kill over 100,000 patients a
  • year, are part of a system that is “a disgrace.”
  • They say “obesity is a problem” … “lose some weight.”
  • I say Re-imagine the entire healthcare system …
  • NOW … to focus on Prevention & Wellness.
  • They say “no child left behind.”
  • I say “education” is leaving ALL our children behind,
  • as it is totally mis-aligned to deal with tomorrow’s
  • (this afternoon’s) uncertain, ambiguous, creativity-
  • driven economy.
  • Tom’s Re-imagine Manifesto!
  • They say, “Of course we believe in marketing.”
  • I say “Is the CMO [Chief Marketing Officer] on the Board
  • of Directors?”
  • They say “Of course we believe in marketing.”
  • I say “Has your customer data base won numerous major industry awards?”
  • They say “Of course we believe in marketing.”
  • I say “Is your Web site Sooooo Cool, Sooooo Fresh, Sooooo
  • Friendly to Use that it gives you goose pimples just to e-visit,
  • even though you’ve seen it 1000 times?”
  • They say “Of course we believe in marketing.”
  • I say “How many in-depth customer visits did the CEO make
  • last month?”
  • They say “Yes, the ‘Women’s thing’ is important.”
  • I say “Do women hold at least 1/3rd of your Board seats?”
  • They say “We’re coming around on the design bit.”
  • I say “Is, as at Braun, your Chief Design Officer on the Board
  • of Directors?”
  • Tom’ Re-imagine Manifesto!
  • They say “Of course we think the ‘experiences thing’ is
  • important.”
  • I say “Is there an ‘EVP Experiences’?”
  • They say “Of course innovation is important.”
  • I say “Is your percentage of revenue devoted to R&D
  • at least 1.5 (2.0? 2.5?) times the industry average?”
  • They say “Of course we believe in IS/IT.”
  • I say “Is the CIO on the Board of Directors?” (Only 5% of Fortune500 CIOs are on the Board. One example: Wal*Mart.)
  • They say “Of course we believe in IS/IT.”
  • I say “How many members of your Board are under 35
  • years old?”
  • They say “We believe in having a ‘flat organization.’”
  • I say “Is your headquarters in a Tower?”
  • Tom’s Re-imagine Manifesto!
  • They say we need to “bring effectiveness to the supply chain.”
  • I say we need an IS/IT/Best Sourcing revolution based
  • on nothing less than an Entirely Original Vision of what
  • organizations are and how they interact.
  • They say “Globalization is a bumpy road.”
  • I say India and China and Asia in general are within two
  • decades of running the show: Get ready or get
  • trounced.
  • They say “defense” and “consolidation” are musts for a global
  • game.
  • I say encourage Offense, nurture a Generation (or 10) of
  • Entrepreneurs, cherish Creativity & Risk-taking from
  • primary school onwards … and don’t expect to be
  • saved by a bunch of bulky, retro behemoth commanded
  • by a phalanx of Old White Guys who think 30 minutes a
  • day on the corporate treadmill and 27 holes on the
  • links are a fit defense against Revolution.
  • Tom’s Re-imagine Manifesto!
  • They say “Get an MBA.”
  • I say “Get an MFA.”
  • They say “If it can’t be precisely measured then it isn’t real.” (And I
  • suppose if it can be measured it is real? Think Enron? Adelphia?
  • WorldCom?)
  • I say “If it can be precisely measured it isn’t real.” (Think
  • Age of Intangibles & Relationships.) (Think: “He knew
  • the price of everything and the value of nothing.”)
  • They say “Rationality is the Bedrock of Modern Society.”
  • I say “Irrationality [irrational exuberance?] is the Mother
  • of all True Entrepreneurial Pilgrimages.”
  • They say “Order is the necessary precursor to measured,
  • sustainable success.”
  • I say “Dis-order is the precursor to Opportunistic Sorties,
  • Market Creation, Quantum Leaps, and Entrepreneurial
  • Adventure.
  • Tom’s Re-imagine Manifesto!
  • They say “To get anywhere, you have to know exactly where the
  • hell you’re headed.”
  • I say “If you know precisely where you’re headed and
  • exactly how you’re gonna get there, then you clearly
  • suffer from Advanced Shrivelus Imaginationus.”
  • (This disease is fatal.)
  • They say “Employees need Well-defined Structure.”
  • I say “Talent should be encouraged to embark on Quests
  • to the Unknown.”
  • They say “I’m here to maximize shareholder value.”
  • I say “I’m here to inflame each & every member of my
  • Awesome Staff to embark with Vigor & Determination
  • & Passion & Enthusiasm on a Quest of Monumental
  • Consequence.” (And if I come even close to succeeding,
  • it will, in fact, dramatically up the odds of Thriving
  • Amidst Today’s Chaos—and creating untold shareholder
  • value in the process.)
  • Tom’s Re-imagine Manifesto!
  • They say “men.”
  • I say “WOMEN.”
  • They say Diversity is a “good thing.”
  • I say Diversity is a Fresh Breath of Creative Air … Absolutely
  • Necessary for Economic Salvation in perilous times.
  • They say “Wait your turn, honor those who have marched these corridors
  • before you.”
  • I say Get Off Your Butt & Go for the Gold … TODAY … or sign
  • the transfer papers willing your job in perpetuity to a
  • Chinese or Indian who Gives a Shit and Gets Up
  • (VERY) Early and works Saturdays & Sundays.
  • They say “offshoring” is a “blight.”
  • I say the Earth proved not to be the center of the Solar
  • System … and the USA is not the epicenter-in-perpetuity
  • of the Earth … and that we had best learn … NOW … to
  • prosper and take pleasure in a dynamic, exciting, creative,
  • multi-polar economic environment. (Damn it.)
  • Tom’s Re-imagine Manifesto!
  • They say “It’s a fright.”
  • I say “It’s a Helluva Ride.”
  • They say it’s “daunting.”
  • I say it’s “a bronco-bustin’ day at the rodeo.”
  • They say “Life is a marathon; husband your strength.”
  • I say “Life is a sprint. Begin planning your World-beating
  • Me Inc. start-up … TODAY.”
  • They say lifetime employment was a boon.
  • I say lifetime employment was Indentured Servitude,
  • modern-day Slavery.
  • They say “safety net.”
  • I say “I am my safety net; give me some version of the
  • ‘Ownership Society.’”
  • They say “zero defects.”
  • I say “A day without a screwup or two is a day pissed
  • away.”
  • Tom’s Re-imagine Manifesto!
  • They say “Think about it.”
  • I say “Try it.”
  • They say “Plan it.”
  • I say “Test it.”
  • They say “continuous improvement.”
  • I say “Bold Leaps.”
  • They say “Keep on Improvin’.”
  • I say “Keep on Leapin’.”
  • They say “Built to last.”
  • I say “Built to Soar. We’re all dead in the long run …
  • live your Insane Fantasy. Devil take the hindmost.”
  • They (Jim Collins) say “Walgreens is Cool.”
  • I say “I love Larry Ellison.” (Oracle rules … at least
  • for the next ten minutes.)
  • Tom’s Re-imagine Manifesto!
  • They say “Play the odds.”
  • I say “Reward excellent failures. Punish mediocre successes.” (Thanks, Phil Daniels.)
  • They say “Eighty-hour weeks will kill you.”
  • I say “Work 35-hour weeks, and the Chinese will
  • kill you.”
  • They say “Install cost controls with teeth.”
  • I say “Ha. Ha. Ha. Blow Up the existing enterprise and
  • start with a Clean Sheet of Paper.”
  • They say “Install cost controls with teeth.”
  • I say “Grow the Top Line.”
  • They say “Radical change takes a decade.”
  • I say “Radical change takes a Minute.” (See AA.)
  • They say “Times are changing.”
  • I say “Everything has already changed. Tomorrow is the
  • First Day of Your Revolution … or you’re Toast.”
  • Tom’s Re-imagine Manifesto!
  • They say “We can’t all be Anita Roddick or Maxine Clark or Stan Shih or Les Wexner or Jerry Yang.”
  • I say “Why not?”
  • They say “We can’t all be Revolutionaries.”
  • I say “Why not?”
  • They say “We can’t all be a Brand.”
  • I say “Why not?”
  • They say “Beware the Hype.”
  • I say “Been to China lately? Visited Infosys in
  • Bangalore lately?”
  • They say this is just a Rant.
  • I say this is just Reality.
  • They say “The man is not nice.”
  • I say “The times are not forgiving.”

!

EXCELLE ALWAYS.


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