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Research Methodology Course at Vijayawada



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Research Methodology Course at Vijayawada


Ten Day Workshop on “Research Methodology Course in Social Sciences for Ph.D. Research Scholars” from 3rd September, 2013 to 12th September, 2013 was organized by the Dept. of Business Administration, Prasad V. Potluri Siddhartha Institute of Technology, Vijayawada in collaboration with ICSSR, Southern Regional Centre, Hyderabad.
The Ten Day Workshop on “Research Methodology Course in Social Sciences for Ph.D. Research Scholars” from 3rd September, 2013 to 12th September, 2013 was organized by the Dept. of Business Administration, Prasad V. Potluri Siddhartha Institute of Technology, Vijayawada in collaboration with ICSSR, Southern Regional Centre, Hyderabad.
Day I – 3rdSeptember, 2013
Inaugural Session

The Workshop has been inaugurated by Prof. K.Viyanna Rao, Honorable Vice-Chancellor of Acharya Nagarjuna University, Guntur.
Prof. K.Viyanna Rao at his inaugural speech explained how the young researchers need to look at the research. He suggested developing a passion towards the research rather than considering as a higher degree. He proposed that every researcher must enquire into the social problems and try to find solutions to the social ills. He also suggested that the Research Institutes like ICSSR must take the responsibility define the standards and provide the guidelines so that the researchers for improvement of quality in the social science research.
Prof. C. Beena, Workshop Director and Honorary Director ICSSR-SRC, explained various funding schemes available for the young researcher through ICSSR and explained the facilities available at ICSSR-SRC. She explained the initiatives taken by ICSSR-SRC towards the promotion and training in research.
Prof. P.Adi Lakshmi,Workshop Co-Director, clarified the wrong notion that research in Science is more importance than the social science research. She told that the advancements in science are creating more issues and are giving more scope for social science research. She explained that research in social science and sciences are complementary to each other rather than compensatory.
Sri N. Venkateswarlu, President, Siddhartha Academy of General & Technical Education, Sri P. Lakshmana Rao, Secretary, Siddhartha Academy of General & Technical Education, Sri. B. SriRamulu, College Convener, and Sri P. Venkateswarlu, College Principal, were present at the inaugural Session.
The Workshop has covered total 38 sessions which includes Inaugural and Valedictory Sessions. Total 19 Resource Persons from the Southern Universities had taken the Sessions. Total 30 participants from Southern Universities had participated who are belonging to the Social Science Departments.

Session –I
Prof. C.Beena,Workshop Director and Honorary Director, ICSSR-SRC, Hyderabad explained the Nature of Scientific Methods and its Application to Social Phenomenon”. She told the motivations to research and the problems faced by the young researchers in doing the research. She told how to apply the scientific method to a social problem. She explained the methods to deriving and defining a problem from a social phenomenon.She discussed the need for multidisciplinary research and how various social phenomenon are having multiple dimensions and each one of them are relating to a different discipline with relevant examples. She concluded that the research must be problem focused and they may cross the boundaries of subjects.
Session –II&III
Prof. V. Yoga Jyotsna, Dept. of Political Science, Koti Women’s College, Koti, Osmania University, Hyderabad discussed “Various Types of Research”. She explained haw various types of research are suitable in different problems with the relevant examples. She told the right method of research for the right problem will lead to suitable results out of research. The types explained in her discussion are Historical, Analytical, Interdisciplinary, Evaluative, Participative and Action Research.
Day II – 4th September, 2013
Session – I
Prof. M.V. N. Sharma, Former Registrar, Department of Statistics, Acharya Nagarjuna University, explained “Various Types of Research Designs”. He introduced the various types of Research Designs to the participants. He differentiated between the variables and attributes and the importance of identifying them. He discussed in detail about various type of designs including Exploratory, Diagnostic, Descriptive, Experimental designs. He further explained the other designs like Ex-Post Facto Research Design.
Session – II, III&IV
Prof. S. V. Satyanarayana, Dean, Faculty of Commerce, Osmania University, Hyderabad, discussed the “Importance of Hypothesis in the Research”. He explained the dynamics of framing of Null hypothesis and Alternative hypothesis. He has given relevant examples to choose the right level of significance. He explained where to use the one tail and two tail statistics. He introduced various tests available t test the hypothesis.He discussed the rationale behind the choosing sampling and detailed various sampling methods. He explained how to select the right sampling technique as well as right sample from the universe. He told that whatever the method of selection of sample, the research must see that the sample is exactly representing the population or not. He explained various types of probability and non-probability sapling techniques with their relative merits useful in various situations with examples.


Day III – 5thSeptember, 2013
Session –I
Prof. P. Adi Lakshmi, Workshop Co-Director and Head, Department of Business Administration, PVP Siddhartha Institute of Technology, Kanuru, Vijayawada conducted a “Group Activity” to familiarize the participants to each other. She grouped the participants into seven groups and asked them to choose a topic for the minor study to be undertaken during this Research Methodology course. She has given the guidelines regarding the preparation and presentation of the minor project.
Session –II & III
Dr. J. Durga Prasad, Associate Professor, Department of Business Administration, PB Siddhartha College of Arts & Science, Vijayawada explained how “Observation Technique” is useful in qualitative as well as quantitative research. He explained various types of observations including participatory and non participatory observations useful in social science research. He discussed the needed skills and qualities a researcher must have before becoming an observer. He also discussed the precautions and dealing with pre intimation to the subjects by respecting the privacy of the subjects.
Session –IV
Prof. Rajesh C. Jampala, Head, Department of Business Administration, PB Siddhartha College of Arts & Science, Vijayawada discussed “Various Types of Data Collection and Questionnaire”. He has given relative importance of primary data and secondary data with relevant examples. He explained the dynamics of framing a questionnaire. He explained how pilot study improves the quality of questionnaire. He also explained regarding the content, semantics, order, type and grouping of questions based on their relative usefulness to fulfill the purpose of the objectives. He introduced dichotomous, open ended, scaling, paring questions and their use in various situations with examples. He also introduced online resources from where questionnaire construction can be done as well as online surveys can also be done with no cost.
Day IV – 6th September, 2013
Session – I

Dr. G.V. Chalam, Professor, Department of Commerce & Business Administration, Acharya Nagarjuna University, explained how to draw inferences by objectively and systematically identifying specified characteristics of messages which is popularly known as Content Analysis. He discussed how a researcher to be more objective particularly giving qualitative judgment while content analysis. He mentioned that when analysis is mostly qualitative has to be supported by the relevant literature at every point of discussion.
Session – II
Prof. M.V.N. Sharma, Former Register, Acharya Nagarjuna University, Nagarjuna University, Gunturdiscussed the “Relative Importance of Various Qualitative and Quantitative Research Designs”. He focused on the differences between the qualitative and quantitative research including sample size, depth, research bias, data collection, generalization, variables and outcomes. He also discussed thereof study. He also discussed how grounded theory helps in continuous improvement of research. He explained how the data can be generated out of data.
Session – III & IV
Prof. E. Haribabu, Dept. of Sociology and Centre for Knowledge, Culture and Innovation Studies explained the “interview and Case Study Methods”. He explained the ‘etic’ and ‘emic’ approaches and discussed the skills needed for an interviewer. He discussed the importance of interview in the qualitative research. He explained the precautions to be taken before taking an interview, proper conducting and analysis of the data derived from the interview technique. He also explained the need for the case study method which involves selection of single or small units as sample and inquires in detail. He also explained that the results from case study are done not by statistics but by understanding the patterns.
Day V – 7th September, 2013
Session – I& II
Prof. S. Galab, Director, Centre for Economic and Social Studies, Begumpet, Hyderabad, explained the Methodological Issues Regarding the Panel Data Collection Including the Significance of Panel Data. He discussed various issues regarding selection of sample and data collection at various time periods from the same sample. He has given practical examples from the survey conductedby Centre for Economic and Social Studies and given solutions to the practical problems faced by the participants during their field work. He also explained the methods to reduce the response error and broadened the view point towards the panel data analysis.
Session – III&IV
Mr. Ch. Ram Mohan, Faculty, Asramacademy of Medical Science, explained The Types of Data and the Use of Parametric and Nonparametric Analysis. Selection of Statistics based on the nature and size of the data has been discussed. He enlightened the participants with the importance of error and how error and its significance is valuable in giving conclusions from the data collected from the perspective of variable and attributes. He explained the how inferences can be drawn from the values derived from the statistics in general and in particular to chi-square, ‘t’ and ‘z’ tests.
DayVI – 8th September, 2013
Session – I & II
Prof. B. Raja Shekhar, Registrar, University of Hyderabad, Central University took sessions onDescriptive Statistics and Measurement of Correlation. He explained the importance of each descriptive statistics useful in describing different types of data. He used the excel sheet and explained how small changes in the data causes the differences in the values of various descriptive statistics. He also explained how the data will deviate from normal probability distribution and to measure those deviations. He also explained where to use karl pearson correlation and rank correlation.
Session – III&IV
Prof. Shiva prasad, Department of Anthropology, University of Hyderabad, took sessions on Phenomenological, Ethno-methodological Research and Rating Scales. He explained how the qualitative research can be useful in studying various social phenomenons. He focused Ethnographical research where the need for description is more rather than explanation. He also explained how the phenomenon can be explored through phenomenological research. He also discussed the use of various types of scales including Osgood, Bogardus, Thurston, Likert and Guttman scales and their relative importance in social science research.
Day VII – 9th September, 2013
Session – I & II
Prof B.Victor Babu, department of Statistics, Acharya Nagarjuna University, discussed the Analysis of Variance and Co-Variance: One Way and Two Way Classification. He explained the framing of hypothesis for the data containing more than two sections of data for comparison. He discussed the way of identifying the right technique based on the nature of variables. He has shown the mathematical derivation of ANOVA and ANCOVA. He explained the practical way of solving the problem and deriving conclusions by comparing the table values and calculated values.
Session – III
Prof. Rajesh C Jampala, P B Siddhartha College of Arts and Science, Vijayawada, explained the alternative research methods which are really action oriented and can affect the social change. He explained how research can be made more

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