SHORT ESSAY (6 marks): Use the space provided below to answer only ONE of the following questions:
“We should not deal with powerful suppliers. They are sure to abuse us –after they use us”. Debate this statement, often heard in the meeting rooms of distributors and sales agents.
Discuss and describe the three “Point-Of-Consumption Merchandising Formats”. Provide an example for each that demonstrates how they help to improve the flow of products or services.
Briefly describe the key challenges of the Chinook Traders Case as discussed in class. Looking at the concept of Channel Power. Describe at least two influence strategies that could be used by Chinook Traders to distribute their products.