Research Institutes Annual Research Report

Research Institutes Annual Research Report

Academic Year 2011 - 2012

Luton
September 2012

BMRI has undergone many changes during 2011-12. The Institute saw a growth in the number of staff expressing an interest in becoming research active. That said, BMRI has experienced many changes in its directorship. Whilst the management structure remains the same with six Centres, the Director changed with the departure of Professor Perkins.

The main focus of the Institute in 2011-12 was to continue the process of developing its research and publication performance. This was seen as towards the REF. A major concern was the recruitment of new, and research active staff, of all levels of appointments, including senior academics.
BMRI is currently consists of six Research Centres:

• 
  Business and Information Systems Research Centre – led by Prof Yanqing Duan
  
• 
  Centre for Research in Marketing – led by Prof Jillian Farquhar
  
• 
  Centre for Leadership Innovation – led by Christina Schwabenland
  
• 
  Centre for Research in English Language Learning and Assessment – led by Prof Cyril Weir
  
• 
  Research Centre for Contemporary Accounting and Finance – led by Dr Franc Etu-Menson (Acting)
  
• 
  Centre for Research in Law – led by Dr Silvia Borelli with Dr Richard Lang (Acting)
  

• 
  Information Systems and Knowledge Management (ISKM)
  
• 
  Operations and Supply Chain Management (OSCM)
  
• 
  Project Management
  

Chapters in books 7

Journal articles 55

Conference proceedings 25

1. 
   Professor Muralidharan Kunnummal - Head, Department of Statistics, Director, Population Research Center,The Maharajah Sayajirao University of Baroda, Vadodara 390002, Gujarat, India. Sponsored by Commonwealth Fellowship
   
2. 
   Professor Hui Chen - Centre of Information and Science, Kokushikan University, Japan.
   
3. 
   Professor Dong Tian - Associate professor of Information Systems, China Agricultural University, Beijing PR China, Sponsored by China.
   

• 
  Professor Ram Ramanathan – “The role of electronic technologies in improving quality of a B2B physical distribution service ", the International Conference on Quality & Reliability Engineering, 20 - 22 December 2011, Bangalore.
  
• 
  Professor Yanqing Duan – “Innovation and Entrepreneurship: Keys to E-Business Success in SMEs”, International Conference on E-Business Technology and Strategy (iCETS), 28-31, August, 2012. Tianjin, China
  

• 
  Professor Yanqing Duan, Portsmouth University, May 2012
  

• 
  Aston University,
  
• 
  Baden-Wuerttemberg Cooperative State University (Germany)
  
• 
  Bournemouth University
  
• 
  Brunel University
  
• 
  China Agricultural University (China),
  
• 
  Indian Institute of Management Kozhikode
  
• 
  Northumbria University
  
• 
  Nottingham University
  
• 
  Universiti Teknologi Malaysia (Malaysia)
  
• 
  University of Bologna (Italy)
  
• 
  University of Buckinghamshire
  
• 
  University of East Anglia
  
• 
  University of Massachusetts Dartmouth (USA)
  
• 
  University of Reading
  
• 
  University of Ulster
  
• 
  University of West of England
  

We also collaborated with industrial partners in our business analytics project:

• 
  Sainsbury's
  
• 
  Caffeyns
  
• 
  Dixons
  
• 
  John Lewis
  

1. 
   UshaRamanathan, (2011). “Role of information exchange in collaborative supply chains”, LAP Lambert Academic Publishing, ISBN 978-3-8465-4419-8.
   

1. 
   Taroun, A. and Yang, J.B. (2012) “A DST-based Approach for Construction Project Appraisal” in “Human-Centric Decision-Making Models for Social Sciences”, edited by Witold Pedrycz and Peijun Guo, to be published by Springer Verlag.
   
2. 
   Williams, N .and N. Ferdinand . Project Strategy. In D. Bolles,ed. Project Business Management, Holland M.I., Amacom Publications 2012.
   
3. 
   Williams, N. and Pasian , B. (2012). Evolution of Maturity Models. In D. Bolles,ed. Project Business Management, Holland M.I., Amacom Publications 2012
   
4. 
   Duan, Y., Xu, M, and Feng, W. 2011. “Transnational knowledge transfer”. In Encyclopedia of Knowledge Management (2nd edition. Schwartz, D. (ed.). IGI Publishing, 1512-1524. 10.4018/978-1-59904-931-1.ch144, ISBN13: 9781599049311
   
5. 
   Williams, N., Ridgman, T. and Shi, Y (2011). "Internationalization from Small States", Cultural Variations and Business Performance, IGI global
   
6. 
   Williams, N. and Ferdinand, N. (2011) "Staging Events: A project Management Approach", Handbook of Event Management
   
7. 
   Williams, N. (2011), Event Project Management, Event Management: An International Approach. Sage, London
   

1. 
   Ahmad, A., Philpott, E., Duan, Y., “Developing a conceptual framework for factors affecting active participation in business to business online business communities”, UKAIS2012 Conference. Oxford
   
2. 
   Bentley, Y, Selassie, H & Parkin, E. (2012) “Evaluation of a Global Blended Learning MBA Programme” International Journal of Management Education. 10,2, (2012) 75-87. DOI: 10.1016/j.ijme.2012.03.001.
   
3. 
   Bentley, Y, Selassie, H & Shegunshi, A. (2012) “Design and Evaluation of Student-Focused eLearning” The Electronic Journal of e-Learning Volume 10 Issue 1 2012, (pp01-12), available online at www.ejel.org
   
4. 
   Bentley, Y. & Castro-Boluarte, J. (2012) “Supply chain management in difficult times”, Logistics & Transport Focus, Volume 14 (5), pp 22- 27, May 2012, the Chartered Institute of Logistics and Transport (UK).
   
5. 
   Bentley, Y. & Selassie, H. (2012) “Evaluation of a Global MBA Programme”, The Journal of Pedagogic Development http://www.beds.ac.uk/learning/support/jpd, Volume 2, University of Bedfordshire, UK.
   
6. 
   Bentley, Y. & Clarke, S. (2011) “Evaluation of Information Strategy - a Critical Approach”. Journal of Organizational and End User Computing, Vol 23(1): 1-17. IGI Global. (DOI: 10.4018/joeuc. 2011010101) ISSN: 1546-2234 EISSN: 1546-5012)
   
7. 
   Chen, H, Papazafeiropoulou, A. and Wu, C, F. (2012). ‘An E-Government Initiative to Support Supply Chain Integration for Small to Medium Sized Enterprises: Successes and Challenges’, Database, 42(4), 63-80.
   
8. 
   Chen, H. and Papazafeiropoulou, A. (2012). ‘An Empirical Study for RFID Adoption by SMEs in the Taiwanese IT Industry ‘,Asian Academy of Management, 17(2).
   
9. 
   Chen, H, Papazafeiropoulou, A. and Wu, C, F. (2011). ‘An E-Government Initiative to Support Supply Chain Integration for Small to Medium Sized Enterprises: Successes and Challenges’, Database. Accepted.
   
10. 
    Chen, H and Papazafeiropoulou, A. (2011). ‘Supply Chain Integration in the IT Manufacturing Sector: How integration technologies adoption can improve efficiency’, International Journal of Applied Systemic Studies (IJASS), Accepted.
    
11. 
    Duan, Y.; Nie, W. and Coakes, E. 2011, “Identifying Key Factors Affecting Transnational Knowledge Transfer”. Information and Management. 47(7), 356-363.
    
12. 
    Duan, Y. Ong, V. Xu, M. and Mathews, B. 2012. “Supporting Decision Making Process with “Ideal” Software Agents – What Do Business Executives Want?” Expert Systems with Application, in press.
    
13. 
    Gunasekaran A and Ramanathan U, 2012 “Supply chain collaboration: Impact of success in long-term partnerships”. (forthcoming.http://dx.doi.org/10.1016/j.ijpe.2012.06.002).
    
14. 
    Hsiao H, Ramanathan R and Ramanathan U, 2012, “The impact of e-commerce in Taiwanese SMEs: marketing and operations effect”. (online version:http://dx.doi.org/10.1016/j.ijpe.2012.07.017)
    
15. 
    He, Q., Gallear, D., Ghobadian, A., 2011. Knowledge transfer: The facilitating attributes in supply chain partnerships. Information Systems Management, 28(1), 57-70.
    
16. 
    Gunasekaran A, Ramanathan U, and N Subramanian (2011), “Performance metrics for collaborative supply chain: A conceptual framework from case studies”, Benchmarking: An International Journal, 18 (6), 856-872.
    
17. 
    Gunasekaran A and Ramanathan U, “Supply chain collaboration: Impact of success in long-term partnerships”. (forthcoming.http://dx.doi.org/10.1016/j.ijpe.2012.06.002).
    
18. 
    Karpuzcu H and Ramanathan R (2011), “Comparing Perceived and Expected Service using an AHP Model: An Application to Measure Service Quality of a Company engaged in Pharmaceutical Distribution", Opsearch: Indian Journal of Operational Research, 48(2):136–152.
    
19. 
    Li, Y.; Duan, Y; Fu, Z. and Alford, P. “An empirical study on behavioural intention to re-use e-learning systems in rural China”. British Journal of Educational Technology, accepted with minor correction.
    
20. 
    Li, Y.; Duan, Y; Fu, Z. and Alford, P. 2012, “An empirical study on behavioural intention to re-use e-learning systems in rural China”. British Journal of Educational Technology, in press.
    
21. 
    Muyldermans L and Ramanathan U, (2011), “Identifying the underlying structure of demand during promotions: A structural equation modelling approach”, Expert Systems with Applications 38(5), 5544-5552.
    
22. 
    Ramanathan R (2012), "An exploratory study of marketing, physical and people related performance criteria in hotels,” International Journal of Contemporary Hospitality Management, 24(1), 44-61.
    
23. 
    Ramanathan R and Subramanian N (2012), "A review of applications of Analytic Hierarchy Process in operations management,” International Journal of Production Economics, 138(2), 215-241.
    
24. 
    Ramanathan R and Yu W (2012), "Effects of business environment on international retail operations: case study evidence from China”, International Journal of Retail & Distribution Management, 40(3), 218-234.
    
25. 
    Ramanathan R and Yu W (2012), "The Effects of Employee Competencies and IT Applications on Operations Strategy: An empirical study of retail firms in China”, Measuring Business Excellence, 16(1), 3-20.
    
26. 
    Ramanathan U (2012), “Aligning supply chain collaboration using Analytic Hierarchy Process”, Omega - The International Journal of Management Science (forthcoming.doi:10.1016/j.omega.2012.03.001).
    
27. 
    Ramanathan U (2012), “Supply chain collaboration for improved forecast accuracy of promotional sales”, International Journal of Operations and Production Management, 32 (6), 676-695.
    
28. 
    Taroun, A. and Yang, J.B. (2011), “Dempster-Shafer Theory of Evidence: Potential Usage for Decision Making and Risk Analysis in Construction Project Management”, Journal of Built and Human Environment Review, Vol. 4 (1), 155-166.
    
29. 
    Taroun, A., Yang, J.B. and Lowe, D. (2011), “Construction Risk Modelling and Assessment: Insights from a Literature Review”, Journal of Built and Human Environment Review, Vol. 4 (1), 87-97.
    
30. 
    Wu, Q., He, Q, Duan, Y and O’Regan, N. 2012. “Implementing dynamic capabilities for corporate strategic change towards sustainability”, Strategic Change, 21 (5-6).
    
31. 
    Ramanathan, R. (2011), "An empirical analysis on the influence of risk on relationships between handling of product returns and customer loyalty in e-commerce", International Journal of Production Economics, 130(2), 255-261.
    
32. 
    Ramanathan, R. (2011), "The Impact of Operational Criteria on Customer Satisfaction and Loyalty in E-commerce Environments: An Exploratory Study of Customer Ratings and Risk", MIS Review: An International Journal, 16 (2), 33-54.
    
33. 
    Ramanathan, R. and Karpuzcu, H. (2011) “Comparing Perceived and Expected Service using an AHP Model: An Application to Measure Service Quality of a Company engaged in Pharmaceutical Distribution", Opsearch: Indian Journal of Operational Research, 48 (2), 136-152.
    
34. 
    Ramanathan, R. and Ramanathan, U. (2011), “A performance measurement framework combining DEA and Balanced Scorecard for the UK health sector”, International Journal of Operational Research, 12 (3), 257-278.
    
35. 
    Ramanathan, U. “Supply chain collaboration for improved forecast accuracy of promotional sales”, International Journal of Operations and Production Management (2011).
    
36. 
    Ramanathan, U. and Muyldermans, L. (2011), “Identifying the underlying structure of demand during promotions: A structural equation modelling approach”, Expert Systems with Applications 38(5), 5544-5552.
    
37. 
    Ramanathan, U. and Ramanathan, R. (2011), “Guests’ perceptions of factors influencing customer loyalty: An analysis for UK hotels”, International Journal of Contemporary Hospitality Management, 23 (1), 7-25.
    
38. 
    Ramanathan, U. and Ramanathan, R. (2011), “An Investigation into Rank Reversal Properties of the Multiplicative AHP”, International Journal of Operational Research, 11 (1), 54-77.
    
39. 
    Ramanathan, U. Gunasekaran, A. and Subramanian, N. (2011), “Performance metrics for collaborative supply chain: A conceptual framework from case studies”, Benchmarking: An International Journal, 18 (6).
    
40. 
    Ramanathan R, (2012), “Aligning supply chain collaboration using Analytic Hierarchy Process”, Omega - The International Journal of Management Science (forthcoming.doi:10.1016/j.omega.2012.03.001).
    
41. 
    Ramanathan R, Ramanathan and U Zhu J, (2011), “Measuring Service Quality using SERVQUAL and AHP: An Application to a Chinese IT Company and Comparison”, International Journal of Services and Operations Management, 8 (4), 418-432.
    
42. 
    Ramanathan R, Ramanathan U and Hsieh-Ling Hsiao, “The impact of e-commerce in Taiwanese SMEs: marketing and operations effect”. (forthcoming: http://dx.doi.org/10.1016/j.ijpe.2012.07.017)
    
43. 
    Ramanathan R (2011), "A mathematical programming model for estimating the importance levels of performance criteria and an application in E-Commerce", Expert Systems with Applications, 39(2), 2067–2072.
    
44. 
    Ramanathan R (2011), "An empirical analysis on the influence of risk on relationships between handling of product returns and customer loyalty in e-commerce", International Journal of Production Economics, 130(2), 255-261. DOI: 10.1016/j.ijpe.2011.01.005, Link: http://hdl.handle.net/10547/224534.
    
45. 
    Ramanathan R (2011), "The Impact of Operational Criteria on Customer Satisfaction and Loyalty in E-commerce Environments: An Exploratory Study of Customer Ratings and Risk", MIS Review: An International Journal, 16 (2), 33-54.
    
46. 
    Ramanathan R (2012), "An exploratory study of marketing, physical and people related performance criteria in hotels,” International Journal of Contemporary Hospitality Management, 24(1), 44-61.
    
47. 
    Ramanathan R and Ramanathan U (2011), “Guests’ perceptions of factors influencing customer loyalty: An analysis for UK hotels”, International Journal of Contemporary Hospitality Management, 23 (1), 7-25.
    
48. 
    Ramanathan R and Ramanathan U (2011), “A performance measurement framework combining DEA and Balanced Scorecard for the UK health sector”, International Journal of Operational Research, 12 (3), 257-278.
    
49. 
    Ramanathan R Subramanian N and (2012), "A review of applications of Analytic Hierarchy Process in operations management,” International Journal of Production Economics, 138(2), 215-241.
    
50. 
    Ramanathan U, (2012), “Supply chain collaboration for improved forecast accuracy of promotional sales”, International Journal of Operations and Production Management, 32 (6), 676-695.
    
51. 
    Taroun, A., Yang, J.B. and Lowe, D. (2011), “Construction Risk Modelling and Assessment: Insights from a Literature Review”, Journal of Built and Human Environment Review, 4 (1), 87-97.
    
52. 
    Taroun, A. And Yang, J.B. (2011), “Dempster-Shafer Theory of Evidence: Potential Usage for Decision Making and Risk Analysis in Construction Project Management”, Journal of Built and Human Environment Review, 4 (1), 155-166. Wantao Yu and Ramanathan R (2012), "Effects of business environment on international retail operations: case study evidence from China”, International Journal of Retail & Distribution Management, 40(3), 218-234.
    
53. 
    Wantao Yu and Ramanathan R (2012), "The Effects of Employee Competencies and IT Applications on Operations Strategy: An empirical study of retail firms in China”, Measuring Business Excellence, 16(1), 3-20.
    
54. 
    Williams, N., Ridgman, T. and Shi, Y. (2011) "Stages to Phases", Advances in International Management 2011
    
55. 
    Zhu, J, Ramanathan, R. and Ramanathan, U. (2011), “Measuring Service Quality using SERVQUAL and AHP: An Application to a Chinese IT Company and Comparison”, International Journal of Services and Operations Management, 8 (4), 418-432.
    

1. 
   Almalki, O., Duan, Y. & Frommholz, I. 2012. An Exploratory Study on eGovernment Systems Success in Saudi Arabia. In: 12th European Conference on e-Government, Barcelona, Spain. 14-15, June, pp. 38-46.
   
2. 
   Bentley, Y. & Warwick, S. (2012) “Student Voice on Group Projects”, presentation at University of Bedfordshire Annual Conference 2012: Going for Gold, 3 & 4 July 2012.
   
3. 
   Bentley, Y. Selassie, H. & Parkin, E. (2012) “Evaluation of an International Postgraduate eLearning System”, the 3rd International Conference on Information Management and Evaluation, April 16-17, 2012, Angara, Turkey.
   
4. 
   Bentley, Y. Selassie, H. & Parkin, E. (2012), “Evaluation of an international MBA e-learning programme”, presentation at University of Bedfordshire Annual Conference 2012: Going for Gold, 3 & 4 July 2012.
   
5. 
   Bentley, Y.; Cao, G. & Zhou, L. (2012) “Applying Critical Systems Thinking to Improving the Effectiveness of a University’s Student Record System”, the 3rd International Conference on Information Management and Evaluation, April 16-17, 2012, Angara, Turkey.
   
6. 
   Castro-Boluarte, J., Bentley, Y. (2011) “Using Case Studies to Explore Companies’ Strategies in Addressing Carbon Emission Issues in Logistics Activities”. Proceedings of the Logistics Research Network Annual Conference, CILT_UK, 7-9 September 2011, University of Southampton, UK.
   
7. 
   Cao, G. (2011) The Benefits and Limitations of Pairwise Understanding of IT Business Value, Proceedings of International Conference on Management and Service Science (MASS 2011). August 12-14, Wuhan, China.
   
8. 
   Chen, H., Papazafeiropopulou, A, Chen, T. K. and Liu, H. W. (2012), ‘Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool’, 20th European Conference on Information Systems (ECIS), June 10-13, Barcelona, Spain.
   
9. 
   He, Q. (2011). The role of knowledge management in sustainable supply chain management: Propositions and experts' views. British Academy of Management (BAM) 2011 Conference, Aston, UK.
   
10. 
    He, Q., Ghobadian, A., Gallear, D., and O'Regan, N. (2011). Power distribution and supply chain knowledge transfer: A study of a Chinese steel manufacturer. Academy of Management (AOM) 2011 Annual Conference, San Antonio, USA.
    
11. 
    He, Q., 2012. Building sustainable supply chains: A knowledge management perspective. Paper presented at the 2012 Annual Conference on Global Economics, Business, and Finance, Beijing, China.
    
12. 
    Karpuzcu T, Ramanathan R and Ramanathan U and (2012), “Understanding the impact of e-services on the link between service factors and customer satisfaction: an empirical study with the diffusion of innovations perspective”, 19th International EurOMA Annual Conference, 1-5 July 2012, Amsterdam (presented).
    
13. 
    Markus, H. and Duan, Y. 2011. “Understanding Personal Knowledge Development in Online Learning Environments: An Instrument for Measuring Externalisation, Combination and Internalisation”. Proceedings of 12^th European Conference on Knowledge Management, 1-2 September, Passau, Germany.
    
14. 
    Miao, M.; Duan, Y., Fu, Z.; Liu, X and Wnag, R. 2011. “Critical Success Factors for Implementing Traceability Systems in Chinese Food Enterprises”. Proceedings of the International Conference on Information System and Management (ISM 2011) which is a special track within 5^th International Conference on Management and Service Science (MASS 2011). 12-14 August 2011, Wuhan, P.R. China.
    
15. 
    Nagaraju, R.A., Philpott, E., (2011) “A Framework Relating Innovation Strategy and Business Growth in Small to Medium Sized Enterprises (SMEs)”, 6th European Conference on Innovation and Entrepreneurship,15-16 September, Aberdeen, UK
    
16. 
    Ong, V, Duan Y and Jackson, S. 2012. “Supporting institutional decision making with an intelligent student engagement tracking system” Proceedings of IADIS International Conference Information Systems 2012, March 10-12, 2012, Berlin, Germany.
    
17. 
    Parkin, E., Richardson, D., Beaumont-Kerridge, J., 2012, Seminar: Transformation or an incremental approach to improving the first year experience: how can progress best be achieved?, HEA Institutionally Hosted Seminar, May 2012, University of Bedfordshire.
    
18. 
    Poorkavoos, M.; Duan, Y. and Edwards, J. 2011. “Understanding Inter-firm networks and types of innovation in SMEs: A social network perspective”. Proceedings of 12^th European Conference on Knowledge Management, 1-2 September, Passau, Germany
    
19. 
    Ramanathan R (2012), "Innovation: A comparison of global and Indian scenario”, Key Note Address at the International Conference on Innovation and Entrepreneurship – ICIE2012, Pollachi, Tamil Nadu, India, 10 May 2012.
    
20. 
    Ramanathan R (2012), "Three theoretical perspectives to understand the role of innovation in firms: Examples of e-commerce, RFID and business analytics”, Invited lecture at the International Conference on Innovation and Entrepreneurship – ICIE2012, Pollachi, Tamil Nadu, India, 11 May 2012.
    
21. 
    Usha Ramanathan, (2012),”Examining supply chain collaboration: An empirical study”, paper presented in 4th P&OM World Conference and 9th International Annual EurOMA Conference, in Amsterdam in July, 2012.
    
22. 
    Zhou, L., Zhu, Y.; Lin, Y. & Bentley, Y. (2012) “Cloud Supply Chain: A Conceptual Model”, the 17th International Working Seminar on Production Economics, February 20-24, 2012, Innsbruck, Austria.
    
23. 
    Wang, R.; Duan, Y. and Fu, Z. 2011. “Understanding ICTs Adoption from an Evolutionary Process Perspective”. Proceedings of the International Conference on Information System and Management (ISM 2011) which is a special track within 5^th International Conference on Management and Service Science (MASS 2011). 12-14 August 2011, Wuhan, P.R. China.
    
24. 
    Wu, Q., He, Q., Duan, Y., 2012. Developing dynamic capabilities for corporate sustainability: The role of sustainable knowledge transfer between supply chain partners. Paper presented at the EURAM 2012 Annual Conference, Rotterdam, Holland.
    
25. 
    Yogesh, K. Dwivedi, NP Rana, Chen, H. and Micheal D. Williams. (2011). ‘A Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT)’, IFIP WG8.6 Conference, September 22-24, Hamburg, Germany.
    

Other Articles

1. 
   Duan, Y and Coakes, E. 2011. “Knowledge across boundaries: how can we share?” published in CMI top management articles. http://cmilibrary.managers.org.uk/Library/Catalogues/Summary.aspx.
   
2. 
   He, Q. (2011). Building sustainable supply chains: A message to chief knowledge officers. Published in CMI Top Management Articles. http://cmilibrary.managers.org.uk/Library/Catalogues/Summary.aspx
   
3. 
   Williams, N. (2011), Defining Organizational Project Management, OPM Virtual COP (http://opm.vc.pmi.org/)
   
4. 
   Williams, N. (2011). Maturity Models and OPM, OPM Virtual COP (http://opm.vc.pmi.org/)
   
5. 
   Williams, N. (2011) Research Perspectives on OPM, OPM Virtual COP (http://opm.vc.pmi.org/)
   

Chapters in books 1

Journal articles 11

Conference proceedings 24

• 
  Jose Maria Talavera, University of Granada May 2011
  
• 
  Research Seminar on “Measuring Corporate Social Performance (CSP) in a competitive approach”
  
• 
  Post graduate classes on CSR.
  
• 
  Octavio Eduardo Ibarra Consuegra, Dean of Uninorte in Colombia, 16^th of March 2011
  
• 
  Nuria Priego Rodriguez, University of Granada 15^th of February-15^th of March 2012
  
• 
  Research Seminar on “Mapping the environmental behaviour”
  
• 
  Post graduate classes on Branding.
  
• 
  Dr. Agostino Vollero, University of Salerno
  
• 
  Seminar on quantitative methodologies (May 2012)
  

In addition, staff member (sadly moved on) DrTerri Simpkin (University of Bedfordshire) presented a seminar on,“Theorising Occupational Decision Making: A longitudinal study of hospitality training in schools”, February 28, 2012 .

CAM has acquired 7 new research students during the year including entrepreneurship. Supervisory capacity remains a problem with a need to recruit senior staff with completions. 2011 saw the award of a M.Phil to Poramate Kantanavich. External examiner - Dr Francesca Dall’Olmo Riley from Kingston University.

Staff have continued to raise the profile of marketing and the business school through their research outputs, participation in major workshops and submissions to international conferences. The date for hosting the Academy of Marketing conference has been confirmed as 2015. This is an international conference and we anticipate hosting about 500 marketing delegates from universities all over the world. Preparations are underway.

1. 
   Farquhar, J. (2012), Case Study Research Methods for Business, Sage Publications, London.
   

1. 
   Farquhar, J and Halliday, S. (2012), “Strategies for Marketing Services”, in (eds) R. Russell-Bennett, R. Fisk and L. Harris, Serving Customers: Global Services Marketing Perspectives, Tilde University Press, Melbourne.
   

1. 
   Asmussen, B., Harridge-March, S., Occhiocupo, N. and Farquhar, J. (2013), “The Emergence of the Internet-Based Democratisation of Brand Management, Journal of Business Research (forthcoming).
   
2. 
   Czarnecka, B. (2012) W poszukiwaniu oznak szoku kulturowego - polskie imigrantki w Wielkiej Brytanii [Searching for signs of culture shock – Polish immigrant women in the UK]. Annales Universitatis Pedagogicae Cracoviensis [Annual Publication of Pedagogical University, Cracow, Poland]. STUDIA SOCIOLOGICA, IV/2, R. 2012, ss. XX , accepted for publication.
   
3. 
   Palazzo, M. (2011) Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses, Journal of Brand Management.
   
4. 
   Roomi, M.A. (2012). Gender and Work Life Balance: A phenomenological Study of Women Entrepreneurs. Journal of Small Business and Enterprise Development, 19 (2), 209-228. (With Rehman, S.)
   
5. 
   Roomi, M.A. (2012). EntrepreneurialCapital, Social Values and Cultural Traditions: Exploring the Growth ofWomen-Owned Enterprises in Pakistan. International Small Business Journal.(Accepted) firstpublished on November 13, 2011 as doi:10.1177/0266242610397403
   
6. 
   Roomi, M.A. (2011). Issues and ChallengesFaced by the Potential Women Entrepreneurs in Pakistan: A Case Study of SindProvince. International Journal of Management Research and Emerging Sciences. 1(1), 119-131. (With Kumar, M. and Chaudhry, N. I.)
   
7. 
   Roomi, M.A. (2011). EntrepreneurialLeadership: What is it and How Should it be Taught? International Review ofEntrepreneurship, 9 (3). (With Harrison, P.)
   
8. 
   
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