Good luck!
MultipleChoice Questions (45 points)
1. In a survey about advertising and household appliances, you asked participants to indicate agreement with the following three items to measure ‘purchase intention’:
1. ‘I am interested in purchasing the advertised television set’
Completely disagree 1 2 3 4 5 Completely agree
2. ‘Buying the advertised television set would make me feel happy’
1 Not at all 2 Maybe 3 Probably 4 Very likely 5 Definitely
3. ‘I would prefer to buy a different television set’
Completely disagree 1 2 3 4 5 Completely agree
Assuming Cronbach’s alpha is sufficient, are you theoretically allowed to create a new sum variable ‘purchase intention’ with any of these items?

Yes, you can sum items 1 and 3 if you recode item 3.

Yes, you can sum all three items if you recode item 3

No, you cannot sum any of these items, even after recoding.

Yes, you can sum items 1 and 2
2. Which set of hypotheses for an independent samples ttest are correct?

H0: B = 0, H1: B > 0

H0: µ1 = µ2; H1: µ1 > µ2

H0: B > 0, H1: B = 0

H0: µ1 > µ2; H1: µ1 = µ2
3. Which of the following statements is/are true?

A measurement scale of an interval data type has fixed intervals between scale points, while a scale of an ordinal data type does not.

A measurement scale of an interval data type has a meaningful zero point, while a scale of an ordinal data type does not.

Both statements are true

I is true, II is not true

I is not true, II is true

Both statements are not true
4. What can you conclude based on the following output?
Share with your friends: 