The traditional definition of rhetoric, first proposed by Aristotle, and embellished over the centuries by scholars and teachers, is that rhetoric is the art of observing in any given case the “available means of persuasion.”
Rhetoric—Whose idea was it?
Socrates: 469-399 B.C.E.
Father of Western philosophy and Mentor to Plato. Epistemology and logic.
Plato: 424-348 B.C.E.
Student of Socrates and founder of “The Academy” Philosophy, logic, ethics, rhetoric and mathematics.
Aristotle: 384-322 B.C.E.
Student of Plato, and teacher to Alexander the Great.