Matrix of key activities, media to be used and estimated cost (alongwith viewership) be prepared by each Department keeping in view the objectives and available funds so that the Integrated Media Plan and Action can be effected urgently.
Comprehensive Publicity campaign TELEVISION
Production of Spots.,
Production of good quality Training Films .
Production of 1 weekly programme on DD.
Production and Telecast of weekly programmes on state DD Kendra’s and local private cable networks.
Rigorous campaign through DAVP/NFDC on Private channels.
Regular Spots on DD News and Lok Sabha Channel.
Regular Video magazine ( weekly) program on DD National and Regional Kendra’s.
One day Tele-bridging program , where Hon’ble Minister can talk to the gram sabha participants through DD Link- 15th Aug 2010/ or any convenient date in near future.
Private TV channels can also play an important role in dissemination of the intended messages.
CEOs of all the private channels and LSTV to be requested to telecast the already produced training films, documentaries and promotional video spots free-of-cost in the larger public interest as part of their corporate social responsibility.
Ministries are in the process of collecting State-wise information for all important channels regarding coverage, cost and TRPs.