May 15, 2013 Intro to types of persuasion



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May 15, 2013

  • Intro to types of persuasion
  • Begin reading Act III – Caesar’s death
  • HW: Bring a piece of advertising with persuasion
  • Obj: to define & provide examples of 3 types of persuasion

May 16, 2013

  • Begin advertising analysis
  • Continue reading III i
  • Analyze Shakespeare’s language
  • Film clip?
  • HW: Complete paragraph analysis of persuasion in advertising
  • Obj: to explain use of rhetoric in advertising

First Key Quote – Break it down into pieces

  • [Mark Antony’s] Servant 
  • Thus, Brutus, did my master bid me kneel: Thus did Mark Antony bid me fall down; And, being prostrate, thus he bade me say: *kneeling Brutus is noble, wise, valiant, and honest; Caesar was mighty, bold, royal, and loving: Say I love Brutus, and I honour him; Say I fear'd Caesar, honour'd him and loved him. If Brutus will vouchsafe that Antony *promise May safely come to him, and be resolved How Caesar hath deserved to lie in death, Mark Antony shall not love Caesar dead So well as Brutus living; but will follow The fortunes and affairs of noble Brutus Thorough the hazards of this untrod state *newly formed With all true faith. So says my master Antony.
  • “Try it. It works for Kobe.”
  • “3 championships and counting…”
  • Just like “MVP”

Advertising Analysis

  • Now that we have talked about ethos, pathos & logos, analyze your piece of advertising.
  • Identify which of the 3 rhetorical appeals are used.
  • Write a one paragraph description, explaining the advertiser’s audience, goals and techniques.

Paragraph Analysis

  • This advertisement for Vitamin Water is clearly targeted to basketball fans. More specifically, their use of Kobe Bryant will attract a younger audience. They are attempting to persuade young fans to drink Vitamin Water – probably instead of Gatorade. Their slogan implies that Kobe is successful because he drinks Vitamin Water. If you drink Vitamin Water, you too can win NBA championships. By using such a successful athlete, they are appealing to ethos. Kobe has credibility since he has already won 3 NBA championships. A rookie or an unknown player would not have the same credibility or ethos. There is also an element of logos. Since it works for Kobe, it will work for you too. Logically, anyone would want to be as successful as Kobe, right?

May 17, 2013

  • Continue reading III i
  • Mark Antony’s opening speech

Antony’s Big Speech

  • O, pardon me, thou bleeding piece of earth,
  • That I am meek and gentle with these butchers!
  • Thou art the ruins of the noblest man
  • That ever lived in the tide of times.
  • Woe to the hand that shed this costly blood!
  • Over thy wounds now do I prophesy,--
  • Which, like dumb mouths, do ope their ruby lips,
  • To beg the voice and utterance of my tongue—
  • A curse shall light upon the limbs of men;
  • Domestic fury and fierce civil strife
  • Shall cumber all the parts of Italy;

May 18, 2012

  • Collect advertising analysis
  • Review key quotes from III i
  • Antony’s plans?
  • Begin reading III ii
  • Persuasion in eulogies
  • HW: None tonight!
  • Obj: to explain plot developments & use of persuasion in characters’ speeches

Key Quotes

  • 180-183
  • 185-190
  • 233-236
  • 236-243

Today’s Parts

  • Plebians (Citizens) – The whole class yells
  • 1st Plebian:________________
  • 2nd Plebian:________________
  • 3rd Plebian:________________
  • 4th Plebian:________________

May 22, 2013

  • Finish reading III ii
  • Identify persuasive techniques in Antony’s speech
  • Act III review…Film clip?
  • HW: Finish Act III (Quiz tomorrow)
  • Obj: to identify & explain characters’ use of persuasive techniques in the text

Act III Review

  • Scene 1: Final warnings, surround Caesar, Caesar’s death, bloody hands, talk with M. Antony
  • Scene 2: Brutus’ big speech, Antony’s big speech, role of the crowd
  • Scene 3: Cinna the poet…

May 24, 2013

  • Introduction to persuasive essay
  • Read Act IV scene i
  • Things to return; Grade update
  • TUES & WED: Finish Act IV
  • THURS: Art show
  • FRI: D9 (persuasive essay)
  • MON: D9 (persuasive essay)
  • TUES: Essays due! (June 4)

AUDIENCE and PURPOSE

  • Audience: Those toward whom your work is targeted; your anticipated readers.
  • Purpose: Your reason for writing (to persuade ______ to do _______.)
  • This sounds simple, but never underestimate the importance of knowing your audience and purpose at all times when you write!

THEREFORE…

  • You MUST keep your audience in mind and make sure your writing is readable!
  • This means…
    • Correct spelling and readable format (12pt. Font, double spaced, etc)
    • Interesting opening
    • Explanation of unfamiliar terms
    • Inclusion of a REASON for reading. WHY should the reader (ME) even care?
    • Thinking about what might “get” your particular audience.

YOUR TURN

  • Write a five-paragraph essay to try to persuade me (your teacher) to never give homework again. Use at least one example of each of the rhetorical appeals and underline your examples. Make sure you consider me (your audience) as you write!
  • Include a rebuttal paragraph as your conclusion.

Rebuttal

  • A paragraph in which the writer anticipates and refutes the opposition’s arguments.
  • This MUST be done intelligently and non offensively
  • If done well, a good rebuttal is often the most persuasive tool you can use, and is therefore, usually the last paragraph
  • LEAVE YOUR AUDIENCE
  • UNABLE TO ARGUE BACK!!!

HERE’S YOUR CHANCE TO ARGUE THE TEACHER!!! REFUTE EACH OF THE FOLLOWING ARGUMENTS THAT SUPPORT HOMEWORK!

  • 1. Homework reinforces the day’s lesson by providing extra practice.
  • 2. Homework provides feedback for the teacher on how well students have learned.
  • 3. Homework helps “get through” the curriculum faster, especially when it comes to reading long novels.
  • 4. Homework teaches responsibility and time management skills, and prepares students for the demands of college and work life.

Now, combine these arguments into a rebuttal paragraph. I started it for you.

  • Although teachers have noble reasons for assigning homework, students are probably not getting as much out of it as teachers think. One reason teachers assign homework is to ********. However…


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