Thus, Brutus, did my master bid me kneel: Thus did Mark Antony bid me fall down; And, being prostrate, thus he bade me say: *kneeling Brutus is noble, wise, valiant, and honest; Caesar was mighty, bold, royal, and loving: Say I love Brutus, and I honour him; Say I fear'd Caesar, honour'd him and loved him. If Brutus will vouchsafe that Antony *promiseMay safely come to him, and be resolved How Caesar hath deserved to lie in death, Mark Antony shall not love Caesar dead So well as Brutus living; but will follow The fortunes and affairs of noble Brutus Thorough the hazards of this untrod state *newly formed With all true faith. So says my master Antony.
“Try it. It works for Kobe.”
“3 championships and counting…”
Just like “MVP”
Now that we have talked about ethos, pathos & logos, analyze your piece of advertising.
Identify which of the 3 rhetorical appeals are used.
Write a one paragraph description, explaining the advertiser’s audience, goals and techniques.
This advertisement for Vitamin Water is clearly targeted to basketball fans. More specifically, their use of Kobe Bryant will attract a younger audience. They are attempting to persuade young fans to drink Vitamin Water – probably instead of Gatorade. Their slogan implies that Kobe is successful because he drinks Vitamin Water. If you drink Vitamin Water, you too can win NBA championships. By using such a successful athlete, they are appealing to ethos. Kobe has credibility since he has already won 3 NBA championships. A rookie or an unknown player would not have the same credibility or ethos. There is also an element of logos. Since it works for Kobe, it will work for you too. Logically, anyone would want to be as successful as Kobe, right?
Audience: Those toward whom your work is targeted; your anticipated readers.
Purpose: Your reason for writing (to persuade ______ to do _______.)
This sounds simple, but never underestimate the importance of knowing your audience and purpose at all times when you write!
You MUST keep your audience in mind and make sure your writing is readable!
Correct spelling and readable format (12pt. Font, double spaced, etc)
Explanation of unfamiliar terms
Inclusion of a REASON for reading. WHY should the reader (ME) even care?
Thinking about what might “get” your particular audience.
Write a five-paragraph essay to try to persuade me (your teacher) to never give homework again. Use at least one example of each of the rhetorical appeals and underline your examples. Make sure you consider me (your audience) as you write!
Include a rebuttal paragraph as your conclusion.
A paragraph in which the writer anticipates and refutes the opposition’s arguments.
This MUST be done intelligently and non offensively
If done well, a good rebuttal is often the most persuasive tool you can use, and is therefore, usually the last paragraph
LEAVE YOUR AUDIENCE
UNABLE TO ARGUE BACK!!!
HERE’S YOUR CHANCE TO ARGUE THE TEACHER!!! REFUTE EACH OF THE FOLLOWING ARGUMENTS THAT SUPPORT HOMEWORK!
1. Homework reinforces the day’s lesson by providing extra practice.
2. Homework provides feedback for the teacher on how well students have learned.
3. Homework helps “get through” the curriculum faster, especially when it comes to reading long novels.