Manual do professor



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. Accessed on April 14, 2016.

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Sean Kingston, 2015.

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Arnel Pineda, 2015.

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Rapper Soulja Boy, 2015.

3. How can fame and fortune be associated with personal broadcasting?

4. In your opinion, why is personal broadcasting becoming a more and more common marketing technique nowadays?
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5. Read the text and answer the questions in your notebook.

a) What is the central idea of the text?

b) How did the singers mentioned in the text achieve a successful career?

c) What are other important actions for achieving success online besides posting a video on YouTube?



6. In your notebook, write the correct combination of letters–numbers to find out more about the text.

A Who?

B To whom?

C When?

D Where from?

E Forwarded to?

I Social networks

II 3 Jan 2012

III By Julie Lamb/@juliedlamb

IV Social Media Delivered

V Famous-to-be artists

7. What does it mean to find “diamonds in the rough” on YouTube? Explain the expression in your own words. What strategy did you use to understand this expression?

8. Try to infer the meanings of the expressions below according to the context. Write in your notebook the correct combination of letters–numbers to match both columns accordingly.

A budding new stars (line 10)

B big break (line 14)

C the world at your fingertips (line 23)

D fast-paced (line 41)

E a “has-been” (line 44)

I a forgotten person

II rising talents

III moving quickly

IV great opportunity

V something which is easily reached

Vocabulary Corner

Video-sharing sites contain some peculiar and specific words. In your notebook, write the correct combination of letters–numbers to match the terms below to their correct descriptions.



A Account

B Profile

C Caption

D Definition

E Screen size

F Channel

G Subscription

I The amount of screen space available for the video.

II The affiliation to a certain channel you enjoy.

III A personal area where you can group all your videos together.

IV The quality of the image defined by the amount of pixels.

V The formal relationship between the user and the video-sharing site.

VI An outline of your personal characteristics.

VII The text of a speech, etc., superimposed on the film and projected onto the screen.

BEYOND THE LINES...

a) Does fame on the Internet always mean success? Explain.

b) Do you know any example of a YouTube video which interfered negatively in a person’s career?
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Let’s focus on language!

The underlined words in the excerpts below are called “linking words.” These words help us organize what we say or write. Most of these linking words are commonly used in writing or more formal speech.



1. Read these excerpts taken from the text “Fame and Fortune: The Power of YouTube.” Which linking words have the same meaning as the underlined words? Answer in your notebook.

a) “Aside from being celebrities/singers, they all started out simply by posting amateur videos of themselves on the Internet […].”



I Moreover

II In addition to

III Except for

b) “It may be easy to discount these stories as pure luck […]. But the truth is that the path from YouTube sensation to professional musician is becoming more and more common […].”



I Such as

II Yet

III In brief

c) “As long as there are people willing to post their talent online, music executives now have an easy, free way to search for budding new stars without ever leaving their couches.”



I Because

II Provided that

III In short

d) “More importantly, they no longer have to be limited to their city, state, or even their country.”



I Likewise

II Finally

III Above all

e) “You could still say that Pineda was lucky, since in order to find the “diamonds in the rough” on YouTube, one must sift through a huge amount of bizarre, inappropriate, or clearly talentless videos.”



I as

II due to

III that is

f) “However, between the number of views, […] and the ease of finding videos that have gone viral by posts on Facebook and Twitter, YouTube is still a relatively easy and efficient way to discover the next big star […].”



I Nevertheless

II For example

III In conclusion

g) “Plus, with its global popularity, YouTube puts the world at your fingertips, which increases the chances that any talent-seeking executive will find someone who fits exactly what they are looking for. […]”



I Even though

II Therefore

III Besides
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h) “In order to maintain and continue to grow your fan base in this fast-paced, social media obsessed world, you have to be willing to put in the time and effort to interact with your followers […].”



I So as to

II In spite of

III Otherwise

2. Read the following excerpts taken from the text “Fame and Fortune: The Power of YouTube” and answer the questions in your notebook.

“Aside from being celebrities/singers, they all started out simply by posting amateur videos of themselves on the Internet […]”

“[...] they turned to YouTube as their last hope… and found exactly what they were looking for in Arnel Pineda.”

“[…] one must sift through a huge amount of bizarre, inappropriate, or clearly talentless videos.”

“[…] YouTube is still a relatively easy and efficient way to discover the next big star, in music or otherwise.”

“[…] you have to be willing to put in the time and effort to interact with your followers on Twitter and continually post new content on Facebook and YouTube.”

a) Which word or words in bold describe(s) how you do something?

b) Which word or words modify(ies) another word/phrase?

The highlighted words are called “adverbs of manner.” These adverbs can modify another word (adjectives and other adverbs) or describe an action (verb).

c) In your notebook, write the correct combination of letters–numbers to find out examples of different ways of writing adverbs of manner. Include the adjective that originates each of these adverbs.



A adjective + -ly

B adjective -y + -ily

C adjective -e + -ly

I finally

II easily

III importantly

IV relatively

V simply

3. Odd One Out! Notice that not all the words ending in –ly are adverbs of manner. Write in your notebook the word that doesn't belong to each group.

a) negatively/probably/friendly

b) only/quickly/lastly

c) apply/slightly/automatically



d) nearly/deadly/gently
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Let’s listen and talk!

ÁUDIO 20 1.Listen to instructions on how to make a sandwich. Write down in your notebook the ingredients you hear.

Africa Studio/Shutterstock. com/ID/BR



A boiled chicken breast

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