Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



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2.9.1 Industry overview


Coca Cola, Thums Up, Limca, Fanta, Gold Spot, Rim Zim, Maaza, Pepsi, Mirinda, 7'UP, Mangola, Slice, Duke's, Lemonada, Crush, Canada Dry, Campa.

Aerated Soft Drink statistics (India)




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