Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



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Responses-

Soft Drink

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Coca-Cola

3

5

6

35

43

Diet Coke

4

8

15

28

37

Thums Up

6

10

21

27

28

Sprite

9

11

19

24

29

Fanta

5

12

20

16

39

Limca

1

5

16

29

41

Maaza

2

13

20

27

30

Maaza Milky Delite

6

15

25

30

16

Minute Maid Pulpy Orange

4

12

20

32

24

Minute Maid Nimbu Fresh

1

3

8

20

60



Interpretation- For mapping attitudes of consumer’s towards different brands of Coca-Cola, this question is framed. According to the responses, following can be inferred:

  • Minute maid Nimbu Fresh has gain the most popularity as it is the most preferred brand among the respondents.

  • Coca-Cola is the oldest and the most loved brand.

  • Mazza Milky Delite is the least appreciated brand among the respondents.



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