Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



Download 1.11 Mb.
Page24/30
Date26.10.2016
Size1.11 Mb.
1   ...   20   21   22   23   24   25   26   27   ...   30

Interpretation- As per the responses to the above question, TV is the most effective means of media for advertisements in the consumer’s opinion. 70% responses are in favor of the prior statement.

Q. 14. What do you think is the reason for the companies to choose celebrity endorsement for promoting their products?



Responses-

EASY RECOGINITION OF PRODUCT

15

CREATING BRAND IMAGE

29

TO BE ABLE INCREASE SALE AND PROFIT

38

TO COMPETE STRONGLY

10






Share with your friends:
1   ...   20   21   22   23   24   25   26   27   ...   30


The database is protected by copyright ©sckool.org 2019
send message

    Main page