Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



Download 1.11 Mb.
Page23/30
Date26.10.2016
Size1.11 Mb.
1   ...   19   20   21   22   23   24   25   26   ...   30

Responses-

DON’T KNOW

12

NO

17

YES

63




Interpretation- In respondents’ opinion, celebrity endorsement helps the brand promotion. It is evident from the responses as 68% of the responses are in favor.

Q. 13. What means of advertisements persuades you the most to purchase a product?



Responses-

TELIVISION

64

RADIO

9

NEWSPAPER

5

INTERNET

12

MAGAZINE

2






Share with your friends:
1   ...   19   20   21   22   23   24   25   26   ...   30


The database is protected by copyright ©sckool.org 2019
send message

    Main page