Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment
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Interpretation
Responses-
DON’T KNOW
12
NO
17
YES
63
Interpretation-
In respondents’ opinion, celebrity endorsement helps the brand promotion. It is evident from the responses as 68% of the responses are in favor.
Q. 13.
What means of advertisements persuades you the most to purchase a product?
Responses-
TELIVISION
64
RADIO
9
NEWSPAPER
5
INTERNET
12
MAGAZINE
2
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