Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



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Responses-

DON’T KNOW

12

NO

17

YES

63




Interpretation- In respondents’ opinion, celebrity endorsement helps the brand promotion. It is evident from the responses as 68% of the responses are in favor.

Q. 13. What means of advertisements persuades you the most to purchase a product?



Responses-

TELIVISION

64

RADIO

9

NEWSPAPER

5

INTERNET

12

MAGAZINE

2





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