Interpretation- 30 out of 92 i.e. 32% say that celebrities themselves do not use those products which they endorse, whereas 47% respondents do not have any opinion regarding this.
Q. 11. What type of celebrity endorsement persuades you personally to purchase products?
Interpretation-Cricketers and film stars are the most appreciated celebrities for influencing the purchasing decision of the consumers. This is because 34% and 33% respondents say cricketers and film stars’ presence persuades them the most for purchasing the particular product.
This section aims to sketch the significance of celebrity endorsement for the advertiser in consumer’s opinion. For realizing the purpose 3 questions are put here.
Q. 12. Does celebrity endorsement help in brand promotion?