Interpretation- For understanding the consumer’s perception about the relationship between the product quality and celebrity endorsement, this question is designed. As per the responses 31% people believe that celebrity endorsement does not guarantee the quality of a product whereas only 15% respondents say that a celebrity’s presence assures quality of the product.
Q. 7. Do you believe that celebrity endorsements make the product costlier for the consumer?
Interpretation-Responses for the questions reveal that majority of respondents think that by using celebrities, the product becomes more costlier.
To have an idea of the relationship between the consumer buying decision and celebrity endorsement, we have used 4 questions in this part.