Interpretation- For understanding the consumer’s perception about the relationship between the product quality and celebrity endorsement, this question is designed. As per the responses 31% people believe that celebrity endorsement does not guarantee the quality of a product whereas only 15% respondents say that a celebrity’s presence assures quality of the product.
Q. 7. Do you believe that celebrity endorsements make the product costlier for the consumer?
Responses-
YES
|
39
|
NO
|
17
|
50%
|
26
|
NOT SURE
|
10
|
Interpretation- Responses for the questions reveal that majority of respondents think that by using celebrities, the product becomes more costlier.
Section 3
To have an idea of the relationship between the consumer buying decision and celebrity endorsement, we have used 4 questions in this part.
Q. 8. Companies invests large amount of money for celebrities endorsement; do you think it’s worth for increasing their revenue?
Responses-
DON’T KNOW
|
18
|
YES
|
62
|
NO
|
12
|
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