Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



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Interpretation- This question aims to identify the frequency of consumption. According to the responses, majority of consumers go for a soft drink on weekly basis and daily. This supports the popularity of soft drinks in India.

Q. 3. For you, having a soft drink is:



Responses-

SATISFYING THE QUENCH

44

STANDARD SYMBOL

17

ADD ON TO FOOD

17

ALTERNATE TO WATER

14



Interpretation- 48% people says that they consume soft drinks to satisfy the quench. Whereas 18% say that the purpose of having a soft drink for them is to maintain status. Rest opine that soft drink is an add on to food or alternate of water.

Q. 4. What is your monthly spending on soft drink?



Responses-

LESS THAN RS 100

60

100 TO 500

3

500 TO 1000

10

MORE THAN 1000

19






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