Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment



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4.1 Data Analysis


Section 1

For measuring the popularity and judging the purpose of soft drink consumption in the sample, section one is designed with four questions. Questions and the responses are as under:



Q. 1. Which soft drink do you prefer?

Responses-

COKE

45

FANTA

10

7 UP

7

MAAZA

11

SPRITE AND LIMCA

19



Interpretation- From the above responses for the first question, it is evident that Coca-Cola is the most preferred brand among the respondents.

Q. 2. How often you have soft drinks?



Responses-

ONCE IN A MONTH

10

DAILY

27

AS SPECIAL OCCASION

13

WEAKLY

42





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