Data are collected through questionnaires. The questionnaire is divided into five sections comprising of 16 closed ended questions. Here those collected data are analyzed section wise. For data analysis, simple Microsoft Excel tools are used.
Demographic Information
Demographic information consists of numeric facts or statistics concerning groups of populace. Demographic information would include information like age, profession, income, inhabitance etc. A purpose for collecting demographic information is to understand the respondent group’s characteristics and its probability of being a replica of the population.
Demographic information related to our study is the age group and the profession of the respondents plus their genders. Below table shows the demographics of our respondent group.
|
STUDENT
|
SERVICE AND BUSINESS MANS
|
HOUSE WIFE
|
Total
|
13-19 YEARS
|
8
|
0
|
0
|
8
|
20-30 YEARS
|
13
|
26
|
4
|
43
|
30-40 YEARS
|
3
|
27
|
3
|
33
|
40-50 YEARS
|
0
|
6
|
2
|
8
|
TOTAL
|
24
|
59
|
9
|
92
|
Our sample consists of students, Service man & businessmen and housewives. All the three, in total, reflects the soft drink consumer group. In the sample, 64% respondents are businessmen and service personales, 26% are students and 10% are housewives.
The sample includes respondents of all age groups starting from 13 years to 50 years individuals. Majority of soft drink consumers lie in this age section only. In our sample 47% respondents are youngsters belonging to age group of 20-30 years. 36% respondents belongs to 30-40 year age group. Whereas teenagers and the oldies, belonging to 13-19 years and 40-50 years age, are 8% and 9% respectively.
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