Influence of celebrity brand endorsement on buying behavior of the indian soft drink consumers Acknowledgment


Figure 8 Demand of Aerated Sort Drink over time



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Figure 8 Demand of Aerated Sort Drink over time.

The above Line chart for the demand of aerated soft drink shows the consistent increment in the demand. This Consistent upward move of demand implies the attractiveness of the soft drink industry. Over the last twenty years soft drink demand has almost increased by 300%.



 



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