Google Grants What are Google Ad Grants?

Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages.

You can view videos on it here:

https://youtu.be/IuDoyPW9ArA

https://youtu.be/UhjzslFk5Os
And here is the guide:

http://static.googleusercontent.com/media/www.google.com/en/us/grants/pdf/external-nonprofit-guide-2014.pdf

The Ad Grants program brings you the power of AdWords to create a custom marketing strategy to help your nonprofit achieve its goals with the following parameters:

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  $10,000/month
  
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  $2.00 Max CPC
  
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  Only run Keyword-targeted campaigns
  
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  Only appear on Google Search, not Partner Network (i.e. no Ask.com, AOL, etc.)
  
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  Only run text ads
  

http://www.google.com/nonprofits/join/

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  Governmental entities and organizations;
  
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  Hospitals and health care organizations;
  
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  Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education.
  

Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.

1) Your organization is a registered and recognized 501 in the United States

2) Your organization does not discriminate on any unlawful basis in either hiring/employment practices or in the administration of programs and services

3) Your organization does not discriminate on the basis of sexual orientation or gender identity in hiring/employment practices.

Google only allows one membership per organization. However, branches of umbrella organizations that share Employee Identification Numbers (EINs) with their parent organizations are eligible for individual memberships. Branches must indicate that they are applying as a "related organization" during the application process and go through additional screening.

https://support.google.com/nonprofits/answer/3215869