Adapted from a handout by Lizzie Brock
Using “Fifteen Basic Appeals” by Jib Fowles and your own observations and inferences about one particular magazine advertisement of your choice, write a three to four page essay in which you analyze which appeals (at least two) the advertisers are using to stimulate the psychological needs of the ad’s viewers.
This assignment demands:
thorough understanding of Fowles’ points
careful and detailed visual observation of your ad
2. A thesis at the end of your introductory paragraph that explains the advertisers’ strategy in appealing to the desires of a particular demographic of a particular magazine. For example: Advertisers appeal to Seventeen Magazine’s readers by appealing to their desire for affiliation and independence. 3.Multiple body paragraphs that support the argument you make in your thesis with specific evidence. Each paragraph should:
explain the appeal and quote or paraphrase Fowles’ explanation
show how specific details in the ads appeal to one of the viewers’ needs