Dorothy Nelson

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Dorothy Nelson • 408-230-6020


To craft positive user experiences and successful products, average consumer personas a specialty.


Staff Interaction Designer - eBay, Inc.
June 2001 - July 2004

Redesigned the Sell Your Item form, the primary listing tool used by eBay sellers. The redesign tasks included requirements gathering and negotiation with the Selling Business Unit and Product Management, designing and building eBay's first high-fidelity usability testing prototype using Javascript/VBScript/HTML, finishing designs based on usability findings and business feedback, helping to design a phased rollout for this sensitive product area, helping Quality Assurance, and post-launch mini-fix designs to address Community and business concerns. The redesign was estimated to reduce new user abandonment rates from 45% with the old form to 25% with the new one.

Helped coordinate several eBay Product Teams for the Turbo Lister product (Windows client application selling tool) -- between business development/marketing, product management, usability, engineering -- to incorporate user-centered design into product plans with attainable project schedules, maximizing benefit vs. cost.

Acted as primary designer and contact for all selling projects, mentoring newer designers and coordinating all selling-touching projects by creating a Project Management process known as Big Chart. Established and headed a recurring selling project brainstorm session enabling selling design collaboration.

Coordinated and assisted the development of consistent off-roadmap HTML marketing pages, working as a product manager and UI consultant between Business/Marketing, Creative Design, and HTML developers.

Designed and helped to launch a variety of eBay products:


Sell Your Item form redesign, 2001 - 2003 (Revise Your Item, Relist)


Turbo Lister, Windows Client Application for bulk selling


Selling Manager and Selling Manager Pro, high volume sales tracking and management tools


Consistent Marketing and Landing Pages, and Iconography Redesign


Recently Viewed Items bottom-of-page reference


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