Communications management



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LIEPAJA UNIVERSITY

Second Level Professional Higher Education Bachelor Study Program
COMMUNICATIONS MANAGEMENT
(code 42345)
Compilation of Accreditation Documents

Liepaja 2011

SELF ASSESSMENT OF THE STUDY PROGRAM

Inga Pūre, Mg.oec., Mg.Philol.

Study Program Director

APPROVED

At the Senate of the Liepaja University on 18 April, 2011

Protocol No. 10
Chairwoman of the Senate ........................................ Zanda Gūtmane, Dr.Philol. Associate Professor

Task Group of the Self Assessment Report:




Irina Strazdiņa

Dr. psych., Deputy Dean of the Faculty of Environmental and Social Science

…………………….

Daina Celma

Dr. oec., Associate Professor of the Faculty of Environmental and Social Science

…………………….

Inga Pūre

Mg.oec., Mg.philol., Lecturer of the Faculty of Environmental and Social Science, Director of the Study Program “Communications Management”

…………………….

Meldra Gineite

Mg.sc.tqm., Lecturer of the Faculty of Environmental and Social Science

…………………….

Edgars Lūsēns

Cheiman of the Board of the newspaper „Kurzemes Vārds”, Editor

…………………….

Ligita Pudža

Ligita Pudža, Coordinator of the Department of International Relations of the Liepaja City Council

…………………….

Dace Ķēde

2nd Year Student of the Study Program “Communications Management” (Study Module “Public Relations”.

…………………….

Rihards Ļesins

2nd Year Student of the Study Program “Communications Management” (Study Module “Journalism”.

…………………….

Agnis Timermanis

3rd Year Student of the Study Program “International Relations Management”

…………………….

CONTENT

Introduction ……………………………………………………………………….

  1. Objectives and Tasks of the Liepaja University Study Program “Communications Management”, Results, which shall be Obtained After the Program is Acquired in the Form of Knowledge, Skills and Attitudes ………

  2. Organization of the Program, Conformity of the Plan of the Program to the Objectives and Tasks of the Higher School, Activity of the Mechanism of Internal Quality of the Program ………………………………………………..

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  1. Description of the Course of Lectures, Practical Training, Seminars and Other Study Activities within the Program …………………………………………...

  2. Assessment System …………………………………………………………….

  3. Practical Implementation of the Program ……………………………………...

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  1. Prospective Assessment of the Program ……………………………………….

    1. Eligibility to the Standard of the State Professional Education; Eligibility to the Standard of Professions …………………………………………….

    2. Comparison of the Study Program „Communications Management” of the Liepaja University with Similar Study Programs in Latvia and Other Higher Schools within the European Union …………………………...….

    3. Employers’ Surveys Concerning Employment of the Graduates for the Next Six Years ……………………………………………………………

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  1. Students ...............................................................................................................

    1. Number of Students Within the Study Program ………………………….

    2. Number of Matriculated Students for the First Study Year ………………

    3. Number of Graduates ……………………………………………………..

    4. Student Surveys and Analyses ……………………………………………

    5. Participation of Students in the Study Process Improvement …………….

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  1. Assessment of the Academic Staff, Involved in the Study Program …………..

    1. Number of the Academic Staff …………………………………………...

    2. Qualification of the Academic Staff ……………………………………...

    3. Doctors and Professors ……………………………………………………

    4. Policy for Selection, Promotion, Training and Development of the Academic Staff for the Next Six Years …………………………………...

    5. Scientific Research and Creativity ……………………………………….

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  1. Sources of Finance and Provision of Infrastructure ……………………………

  2. International Relations …………………………………………………………

    1. Co – operation with Employers …………………………………………

    2. Co – operation with the Latvian and Foreign Higher Schools …………..

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  1. Opportunities of Student to Continue Studying at Another Study Program or Higher School ………………………………………………………………….

  2. Conclusions …………………………………………………………………….

  3. Program Development Plan ……………………………………………………

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Annexes …………………………………………………………………………….

List of Academic Staff Involved in the Study Program ………………………..

Curriculum Vitae (CV) of Academic Staff Involved in the Study Program ….

Descriptions of Courses ……………………………………………………….

Example of the graduation diploma on the fulfillment of the requirements of the study programme ………………………………………………………….

Study program standard plan ………………………………………………...

Description of the Study Program Content Implementation …………………...

References regarding the location of the unattached documents ………………



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Introduction
Professional Bachelor Study Program “Communications Management” was licensed on 26 June, 2009. License No 04043 – 63.

In the course of preparation the Program for accreditation, in addition to 2 existing study profiles (“Public Relations” and “Journalism”) another study profile was established – “Intercultural Communication”. No other essential alterations have been introduced.

After having acquired the Bachelor study program, graduates of all three study profiles shall be awarded the Professional Bachelor’s Degree of Communications Management, and, depending on the chosen study profile, shall be awarded one of the fifth level professional qualifications:


  • Manager of a public relations structural unit (“Public Relations”)

  • Manager of a mass media undertaking and institution (“Journalism”)

  • Manager of the international relations structural unit (“Intercultural Communication”)

Duration of studies – 4 years (full time), 4 years and 6 months – part time studies.

1. Objectives and Tasks of the Liepaja University

Study Program “Communications Management”, Results, which shall be Obtained After the Program is Acquired in

the Form of Knowledge, Skills and Attitudes
Objectives and tasks of the study program have been determined so that to comply with the strategic goals of the second level professional higher education and to meet major tasks, as set by “Regulations on the State Standard of the Second Level Professional Higher Education” (regulations No 481 of the Cabinet of Ministers, dated 20.11.2001.).
Objective

To provide professional studies of communications management, based on the latest theoretical cognitions and analyses of practice, enabling the students to specialize themselves in one of the three study profiles “Public Relations”, “Journalism”, “Intercultural Communication”.



Tasks

  1. To provide an opportunity to acquire quality education meeting the standards of the Professional Bachelor’s Degree and professional qualification, which includes contemporary innovative knowledge and comprehension of how to manage public relations, mass media and international relations.

  2. To promote social and communicative basic skills by providing an opportunity to acquire general education study courses of humanitarian and social sciences.

  3. To develop organizational skills and abilities in order to formulate strategically and analytically, as well as, to solve efficiently such problems, which are related to communications management, by enabling an opportunity to acquire theoretical basic courses which are related to management and communication sectors.

  4. To build up the necessary specific skills and proficiency with regard to the corresponding profession so that to comply with the Standard of Professions, which contains descriptions of the profession of a Manager of a structural unit of public relations (study profile “Public Relations”) / Manager of undertakings and institutions (study profile “Journalism” ) / Manager of a structural unit of international relations (study profile “Intercultural Management” ), and to provide adequate courses and practical training for professional specialization.

  5. To evolve creative and research skills in students, in the course of elaborating study and Bachelor Theses and by participating at research conferences and seminars.

  6. To create motivation for further education and systematic perfection of professional qualification.


Attainable Study Results in the Form of Knowledge, Skills and Attitudes
After completion of studies, the graduates:

  • will have acquired quality education, meeting the standards of the Professional Bachelor’s Degree and professional qualification, which includes contemporary innovative knowledge and comprehension of how to manage public relations, mass media and international relations;

  • will possess social and communicative basic skills, organizational skills and abilities in order to formulate strategically and analytically, as well as, to solve efficiently such problems, which are related to communications management;

  • will hold the necessary specific skills and proficiency with regard to the corresponding profession so that to comply with the Standards of Professions, which contains descriptions of the profession of a Manager of a structural unit of public relations (study profile “Public Relations”) / Manager of undertakings and institutions (study profile “Journalism” ) / Manager of a structural unit of international relations (study profile “Intercultural Management” ) (refers to Standards of Professions enclosed in the Appendix).

  • will have mastered creative and research skills;

  • will be provided with the motivation for further education and systematic perfection of professional qualification.



2. Organization of the Program, Conformity of the Plan of the Program to the Objectives and Tasks of the Higher School, Activity of the Mechanism of Internal Quality of the Program
Development Strategy of the Liepaja University (Year 2008 – 2018) (approved by the Senate on 26 May, 2008), proposes further quality development and elaboration of academic studies, in parallel, providing broader opportunities to acquire professional study programs, as well as, to undertake training of new specialists for the labor market in line with existing market situation, and to enable high quality accessible study environment. The Liepaja University Second Level Professional Higher Education Bachelor’s Study Program “Communications Management” meets the aforementioned propositions.

The internal quality mechanism of the Program, primarily, provides for a regular feedback from those, who are involved in the Program study process. Predominantly it is achieved by the below mentioned methods:



  • Director of the Study Program meets the students during the semester;

  • Quality of the content of the study program content is assessed at the Final Conference of the Practice.

  • Quality assessment of the performance of selected study courses and lecturers at the end of semester (inquiry);

  • The Program SWOT analyses;

  • Preparation of Annual Self Assessment Reports.

Second, the internal quality mechanism of the study program is ensured by the co-operation of lecturers at the study courses of each particular branch of science – consultations, comparison and alterations to the content of the study courses, in order to prevent potential thematic duplications, analyses and comparison of the lists of literature sources so that to promote volume and quality of the independent work of students.

Third, promotion of the quality of study process shall be ensured carrying out analyses of documentation of practical training (letters of reference, delivered by the provider of the place of practical training and self assessment of the students), as well as, - in the future – assessment of the quality of the Bachelor’s Thesis and preparedness of the students to the labor market.

3. Description of the Course of Lectures, Practical Training, Seminars and Other Study Activities within the Program
The volume of the Second Level Professional Higher Education Bachelor’s Study Program “Communications Management” shall be 162 CP – both, in the full time and part time study mode.

Part (A) Compulsory Choice – general education study courses (20 CP) and theoretical basic course of the corresponding field of study (36 CP).

Part (B) Limited Choice – professional specialization study courses of the corresponding field of study (62 CP), which consist of B I part and B II part. Students of all three modules acquire the B I part study courses together, whereas, the B II part study courses are designated for the students of particular study profile. The students are entitled to attend also the study courses of other study profiles.

During the study process the students shall have 3 practical trainings or field studies:



  • Practical Training I (practical training of public relations / practical training of journalism / practical training of intercultural communication),

  • Practical Training II (practical training of public relations management / practical training of mass media management / practical training of international relations management),

  • Practical Training III (pre – diploma practice in public relations management / pre – diploma practice in mass media management / pre – diploma practice in international relations management).

At the end of their study period the students shall elaborate and defend their Bachelor’s Theses (12 CP).

Modes of work: classes, seminars, practical classes, e –studies, independent study work, practical training or field study, defending of practical training, study tours etc.

Forms of assessment: examinations, tests within 10 point assessment system.



4. Assessment System
Assessment of the academic success of students of the Second Level Professional Higher Education Bachelor’s Study Program “Communications Management” shall be carried out in accordance with the regulatory documents, which have been approved by the Senate and are available at the Quality Management System of the Liepaja University” (KVS), as well as, at the homepage of the Liepaja University (www.liepu.lv ) – go to Chapter “Documents”:

  • Regulations, concerning basic and higher level studies (20.12.2010.)

  • Regulations on final examinations and state examinations (20.12.2010.)

  • Regulations on the study course / module examinations (20.12.2010.)

  • Regulations on mutual duties and rights of students and lecturers. (20.12.2010.).

At the end of the study course the students shall take tests and examinations in accordance with the Standard plan of the study program and programs of the study courses, which provide description of how acquisition of each particular study course shall be assessed. The students shall collect the study course programs at the beginning of the semester, upon commencing acquisition of each new particular study course. Both, examinations and tests, shall be assessed within a 10 point assessment system. During the study process an intermediate outcome check shall be carried out by applying the cumulative assessment system, so that to ensure achievement of the results of the study program in accordance with the schedule.
5. Practical Implementation of the Program
The Second Level Professional Higher Education Bachelor’s Study Program “Communications Management” was commenced in the Academic Year 2009/2010. It has been implemented as at a full time study mode, duration of studies – 4 years. Duration of part time studies – 4 years and 6 months. For the time being, part time studying has not yet been commenced.

Theoretical study courses are acquired within 7 semesters at the full time study mode and within 8 semesters at the part time study mode. The lasts semester has been designated for pre – diploma practice and elaboration of the Bachelor’s Theses (full time studies) / elaboration of the Bachelor’s Theses (part time studies). Three practical training sessions have been designated in the course of the study process (refer to Standard Study Program Plan).

Major types of the study program implementation are contact classes, e – studies within the course management system “Moodle”, independent work of the students, consultations with the University lecturers and supervisors of studies / Bachelor’s Theses, study tours and excursions, practical training and defending of practical training, elaboration and defense of the Bachelor’s Theses.

Themes of the study process / Bachelor’s Theses are purposefully tied to such aspects of professional activity, which are vital to perfection of professional competence and qualification of a Manager of a structural unit of public relations / a Manager of an undertaking or an institution of mass media / a Manager of a structural unit of international relations. Supervisors of the study process / Bachelor’s Theses shall be the academic personnel of respective study courses at the University of Liepaja.



6. Prospective Assessment of the Program

6.1. Eligibility to the Standard of the State Professional Education; Eligibility to the Standard of Professions
The Second Level Professional Higher Education Bachelor’s Study Program “Communications Management” was established on the strength of “Regulations on the State Standard for the Second Level Professional Higher Education” (Regulations No 48 of the Cabinet of Ministers, dated 20.11.2001.) (Chart 1).
Chart 1

Eligibility of the Study Program „Communications Management” to the State Standard for the Second Level Professional Higher Education


Study Program Volume in Credits

Study Courses

Practical Training

State Examinations

General Education Study Courses

Theoretical Basic Courses of the Particular Field of Studies

Courses of Information Technologies

Professional Specialization Courses of the Particular Field of studies

Elective Courses







Part A

Part B

Part C

Part B

Part B

20 CP

30 CP

6 CP

62 CP

6 CP

26 CP

12 CP

162 CP

Conclusion – the Study Program „Communications Management” corresponds to the State Standard for the Professional Higher Education.


As the Study Program „ Communications Management” contains three profiles and the graduates are awarded different categories - a Manager of a structural unit of public relations / a Manager of an undertaking or an institution of mass media / a Manager of a structural unit of international relations – this chapter will deal with evaluation eligibility of each particular study program profile to the corresponding profession standard.

Content of the Study Program “ Communications Management” study profile “Public Relations” has been compared with the standard of the profession of a Manager of a structural unit of public relations (Chart 2), which has been approved by the Ministry of Education and Science (Regulations No 649, dated 29 December, 2003). Refer to the Standard of Profession in Section 8.6).



Currently, the standard of the aforementioned profession is being updated (updating shall be carried out by the Business Higher School “Turība” under the guidance of Andris Pētersons, Dean of the Faculty of Public Relations), thus, it is not possible to compare content of the study profile “Public Relations” with an updated standard of the profession of a Manager of a structural unit of public relations.
Chart 2


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