Build Book Buzz Publicity Forms and Templates

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Build Book Buzz Publicity Forms and Templates

Build Book Buzz Publicity Forms and Templates
By Sandra Beckwith

Table of Contents

How to Use this Workbook 4
Message Development Template 5
Sample Message 7
Book Announcement Press Release Writing Form 8
Sample Book Announcement Press Release 11
Author Bio Form 13
Sample Author Bio 15
Author Q&A Template 16
Sample Author Q&A 17
Tip Sheet Writing Template 20
Sample Tip Sheet 23
Press Release Writing Form 25
Sample Press Release 28
Press Kit Quiz Template 29
Sample Press Kit Quiz 31
Book Review Form 32
Sample Book Review 35
Web Site Press Room Template 37
Sample Web Site Press Room 39
Virtual Book Tour E-mail Pitch Template 40
Sample Virtual Book Tour E-mail Pitch 42
Radio Talk Show E-mail Pitch Template 43
Sample Radio Talk Show E-mail Pitch 45
Article or Segment Pitch Letter Form 46
Sample Article or Segment Pitch Letter 48
Syndicated Article Writing Template 49
Sample Syndicated Article 52
Create a Sound Bite Form 54
Sample Sound Bites 56
Book Publicity Plan Template 57
Sample Book Publicity Plan 62
Book Publicity Resources 65
About the Author 70
Introducing two exciting buzz-building workshops for authors! 71

How to Use this Workbook

This workbook contains nearly all the forms and templates you’ll need to generate exciting buzz in the press for your book, whether you’ve produced a work of fiction or nonfiction.

STARTING OUT: Before working with these media relations tools, take a minute to print the workbook and review everything offered here. Read the introductory text before each tool to determine if it’s the right resource for your current goal. The instructions for each tool and the samples I’ve included should help you decide which ones will suit your purposes. (Thanks to author friends Jen Singer, Susan Finn, and Robbie Kaplan and publicist Patti Danos for allowing me to reprint their tools. I appreciate their generosity.)

PLANNING: I’ve included information on how to write a book publicity plan for those of you who haven’t done that yet. A publicity plan gives you the essential blueprint you need to make things happen. It’s not a media relations tool like everything else in this workbook – it’s a planning tool. It helps you figure out where you want to go and how you’re going to get there. You should create your book publicity plan before doing anything else, but I wanted you to see what tools were at your disposal before you determined how – or if – they would fit into your publicity plan. That’s why I’ve included the plan-writing form at the end of the workbook.

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