What
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Why Read it
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Leadership
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Leadership: Giuliani***
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For his emphasis on the importance of communications as Mayor of New York.
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Why Should Anyone be Led by You, Goffee & Jones**
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Perceptive and thoughtful book about how to lead and demonstrate ‘authentic’ leadership
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Strategic Public Relations Leadership, Anne Gregory***
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Terrific guide to how to lead a comms function and the attributes for success.
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HBR 10 Must Reads On Leadership*
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Good summary in 10 essays of the desired attributes for managers and leadership
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Strategy
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Good Strategy, Bad Strategy, Richard Rumlet*
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Explains how strategy should and should not develop for businesses and organisations
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Successful Strategy Execution, Syrett**
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Clear and concise Economist guide to how to build strategy, measure success and lead change
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Strategic Social Marketing, Jeff French & Ross Gordon**
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Comprehensive guide to the practical and theoretical aspects of public service marketing
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Audiences and Society
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Nudge, Richard Thaler and Cass Sunstein***
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The core text on theories of behaviour change
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Connected, Christakis & Fowler**
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Explains how the advance of social media and changes in society are connected.
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The Second Machine Age
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Sets out the detail and impact of the technological forces driving change in society and the implications
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Bowling Alone, Robert Puttnam**
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Forceful argument for how civic society has changed, and what contributes to human happiness
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The Small Big, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini***
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100 ways to influence people through simple and largely free comms actions
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The Political Brain, Drew Westen*
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Assessment of the development of US polktical campaigns with a focus on the attributes of compelling campaigns
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Tipping Point, Gladwell***
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Demonstrates how ideas spread and shows who will spread them
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Choosing the right communication tools
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The Social Media Bible: Safko/Brake – Clear guide to social media**
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A great guide to the principles and tools of social media
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Risk Issues and Crisis Management in Public Relations, Regester & Larkin (CIPR)**
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A clear theoretical and practical approach to crisis management.
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Campaigns
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Campaign It, Barnard and Parker***
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Textbook on developing coherent campaigns
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The Unfinished Revolution, Gould*
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Classic guide to the development of a political communication approach based on communication and research
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COI – How public service advertising works, Judie Lannon**
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Guide to public service marketing campaigns over 1990s and early 2000s. Highlights interventions that work.
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Public Relations
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Kill the Messenger, Bernard Ingham**
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Basics guide to the role of as media officer and media relations. Pre-social media but still relevant.
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Public Relations, Jim MacNamara**
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Textbook on public relations in the round, its use and the theories underlying its application.
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Live from Downing Street, Robinson**
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History of government/media relations, with a particular focus on the BBC. Useful on lobby system and 24/7 news.
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Internal Communications
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The Presentation Coach, Davies**
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Challenging and innovative approach to giving presentations that will stay with the audience
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The Culture Builders, Jane Sparrow***
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Great guide to applying internal communications, setting out the approaches that different manangers can take.
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Communicate to Inspire, Kevin Murray ***
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Definitive guide for managers and leaders who want to communicate and lots of stories about the consequences of this not happening well.
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Websites worth reading
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https://gcs.civilservice.gov.uk/
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Government Communications Service: Best practice, guides and campaign examples from the GCS
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http://www.engageforsuccess.org/
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Engage for Success: The theory and practice of successful staff engagement
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https://www.reputationinstitute.com/
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Reputation Institute: The study of the factors that mould brand and reputation.
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https://communication.cabinetoffice.gov.uk/ic-space/
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The ICSpace: The GCS resource for internal communication.
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