Office Hours: 8:40-9:10 pm, M,T,W,R in 207 ssb and/or by appointment in 1005 SSB Tower
Office Phone: (314) 516‑5626
Faxes (314) 576-8855 or 516-6420
Class Time: 6:00 pm to 8:40 pm
Reference #: 10161-E01
Room #: 207 SSB
Final Exam: Thursday, June 5, 2008
6:00 pm - 8:40 pm
Web Site: http://www.umsl.edu/~buslchew/
Required Textbook: Joel R. Evans & Barry Berman, MARKETING 10E: Marketing, in the 21st Century
Atomic Dog Publishing Tenth Edition, 2007 (ISBN# 0759393257)
Study guide is built into the text. Text is available in hard copy and/or internet version.
Please see attached instructions.
Focus: This principles (introductory) marketing course will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing. Basic Marketing will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. Although the basic components of marketing, (e.g. consumer behavior, marketing research and product, distribution and price planning), will form the foundation of this introductory level course, contemporary techniques and topics will also be covered in depth (e.g. strategic planning and marketing, international marketing, service and non-profit marketing, organizational consumers, societal implications).
Grading: I. Three Examinations, Including Final* 375 points
(125 points each, times three) Ch. 1-8, 9-16, 17-22*
II. Marketing Project (High Involvement Project) 125 points
III. Class Participation, 3 Quizzes (20 questions
multiple choice), Cases, Class Discussions,
Quantitative & Quantitative Homework
Problems and Other Presentations 100 points
** In addition, 22 quizzes at the publishers ** Potential
website (1 for each chapter) Bonus Points
TOTAL 600 Points
Grading Scale: 540 Points ‑ A
480 Points ‑ B
420 Points ‑ C
360 Points ‑ D
Calendar ‑ Critical Dates:
May 12 Monday Classwork begins
14 Wednesday Last day ANY student may enroll for credit
14 Wednesday Last day of automatic wait list movement by Registrar.
17 Saturday Last day any student may drop a course without receiving grades. Last day any student may place a course on a satisfactory/ unsatisfactory basis
26 Monday MEMORIAL DAY (NO CLASS)
31 Saturday LAST DAY FOR AN EXCUSED WHILE PASSING OPTION DROP
June 2 Monday High Involvement Project Due
June 5 Thursday Evaluation of class and Final (3rd Exam) 6:00 pm
7 Saturday Close of Session One Summer 2008
August 2,3 Saturday/Sunday Commencement - Summer Semester 2008
THERE WILL BE NO MAKE‑UP EXAMINATIONS FOR THIS COURSE.
GRADED PROJECTS AND CASES WILL BE RETURNED TO STUDENTS.
UNIVERSITY REGULATIONS PROHIBIT SMOKING IN THE BUILDING. Study packets for each exam (one, two & three) will be provided by the instructor in hard copy.
Group e-mail will be established and sent to registered students, student e-mail accounts. Lecture notes will be provided in Microsoft Word sent as an attachment and paste in. Text book Power Point slides will also be sent as attachments. This will be done prior to related lectures/in class coverage.
Syllabus Week * Topics (Projected) Chapters
1 Overview and environment of marketing 1,2
Strategic planning in marketing and information for marketing decisions 3,4
Marketing and society, international marketing, e-commerce marketing 5,6,7
2 Consumer demographics, life-styles, and decision making; organizational
consumers; developing a target market; and sales forecasting 7,8,9,10
(Chapters 1-8) Good and service planning, managing the product life cycle, branding,
and packaging 11,12,13
3 Distribution planning and physical distribution, wholesaling, and retailing 14, 15,16
June 5, 2008 EXAM III (non comprehensive) - Ch. 17-22 1 hour each topic).
Grade to-date feedback
BA 3700/206 ‑ Semester Marketing Projects
HIGH INVOLVEMENT PROJECTS
1. The semester marketing projects are a form of experiential learning. They are designed to give participating students an opportunity to apply the principles studies in this course to the "real world" preferably in relation to a setting of interest to the participating student(s) (e.g., family‑owned business, a job or job opportunity and/or an interesting company, product or service.) EXAMPLES OF FINISHED PROJECTS FOLLOWING APPROVED OUTLINE ARE AVAILABLE AT OUR CLASS MY GATEWAY SITE
2. Students should organize in teams of two or three if possible. Individual Projects are also acceptable. The instructor will assist in facilitating this process.
3.Topics are due in writing on THURSDAY, May 15, 2008. 4. Marketing projects are due on MONDAY, June 2, 2008. 5. Marketing projects are to be submitted typed double‑spaced. The usage of headings and subheadings with tabs dividing sections is suggested.
6. The length of this project -- (*suggested minimum: typed double spaced)
1 student 6‑9 pages
2 student team 8‑11 pages
3 student team 9‑15 pages (excluding reference & title pages)
*One A Day Vitamin…a minimum daily requirement
7. This project is worth 125 points. (Course has 600 points.)
8. The instructor will assist student participants in providing topic suggestions on request. Instructor has numerous outlines and project examples available for student review.
9. The following pages are a summary of suggested topics to use in formulating your marketing projects only if you are unable to choose a topic in conjunction with a business, product or service of your choice. You may combine two or more of these topics.
10. Project report must include the following:
Title Page ‑ Table of Contents ‑ Reference Page ‑ Numbered Pages
11. Footnotes are not required.
12. Penalties will be assessed for late projects at the rate of eight points per day/40 points per week.
13. Papers will be graded on the basis of:
Level of Analysis
Quality & Depth of Research
Soundness of Conclusions
14. Samples of marketing projects (Involvement) are available in room 1020 SSB/Tower for your inspection. Also, Professor Chew will bring projects and sample outlines to class and illustrate them.
15. Please see Professor Chew for grading criteria sheets.
16. DO NOT PROCRASTINATE !!
SUGGESTED DEFAULT HIGH INVOLVEMENT PROJECT (TERM PAPER) TOPICS PART ONE: AN INTRODUCTION TO MARKETING The Changing Role of Marketing in the United States
Classical Versus Modern Definitions of Marketing
Pillsbury: From Production Era to Marketing Company Era
The Marketing Concept: A Critical Analysis
Employment Trends and Career Opportunities in Marketing
Marketing and the Quality of Life
The Evolution of Marketing Functions and Marketing Performers
A Current Marketing Analysis of Swatch
A Current Marketing Analysis of Atari
The Marketing of the Spectra Camera by Polaroid
The Marketing Environment at General Electric
The Impact of Corporate Culture on Marketing
Differential Advantages: A Small-Firm Perspective
Types of Marketing Organizations: A Critical Review
Extended Versus Routine Consumer Decision Making
A Critical Review of Brand Loyalty
Industrial Versus Final Consumer Marketing
Value Analysis: An Assessment
Vendor Analysis: An Assessment
The Impact of Derived Demand on the Steel Industry
How to Use the Standard Industrial Classification System
End-Use Analysis: An Assessment
The U.S. Government as a Consumer
A Critical Review of the Organizational Consumer's Decision Process
An Evaluation of Quaker Oats' Organizational Mission and Marketing Strategy
An Evaluation of Gulf & Western's Changing Organizational Mission and
Integrated Marketing Plans and Smaller Firms
Domino's Pizza: Assessing Competitive Advantages
Limited, Inc.: Analyzing Its Target Market Strategy
Cadillac: Developing an Updated Integrated Marketing Strategy
Strategic Planning at Dayton Hudson: An Assessment
Coca-Cola and Paramount: How to Integrate Marketing Efforts
Tonka: How to Sustain Growth in the Long Run
Warner Communications: Unstable Marketing Plans
Izod: From Rapid Growth to Rapid Decline
Are Pizza Hut and Kentucky Fried Chicken Compatible for PepsiCo?
A Critical Review of Marketing Cost Analysis
Popular Techniques Used in Sales Analysis
Applying the 80-20 Principle to a Variety of Organizations
How to Use Sales Exception Reporting
Trends in Marketing Audits
Horizontal Versus Vertical Marketing Audits
Applying the Marketing Audit to Timex
An Analysis of the Past, Present, and Future of Nike
Marketing Considerations in Anticipating and Planning for the Future
The Marketing Implications of Consumer Demographic Trends
The Marketing Implications of Consumer Life-Style Trends
The Impact of Competition in the Telecommunications on Marketing
Trends in Foreign Competition
The Role of Government in the Future and Its Effect on Marketers
Planning for the U.S. Economy of the Late 1980s and Early 1990s
Stagflation: Will It Return?
Trends in Video-Shopping Services
The Rise and Fall of Viewtron
Trends in Electronic Banking
Electronic Mail: Growth Is Not Yet Reaching Expectations
The Uncertainty of Resource Availability and Its Implications for Marketers
The Implications of Expanding Cable Television Services
A Critical Review of A Passion for Excellence
Trends in the Use of Portfolio Planning
Strategic Planning for Growth Product Categories
The Future of Discount Malls
The Pros and cons of Narrowcasting
Telemarketing Trends: An Assessment
Pricing in the Auto Industry Over the Next Decade
Thank you for choosing BA 3700, BASIC MARKETING WITH ME.
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The following contains important information and utilities for you in ordering the text I have adopted. Note that students save by ordering directly from Atomic Dog. You may also choose to order the text from the UMSL or other bookstores.
Course: BA 3700 Basic Marketing
Marketing 10e: Marketing in the 21st Century
Paperback + Online Edition: $67.95
Online Edition: $52.50
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