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Semester III




CORE PAPER – V: Videography


Unit I:

Nature of Light, Lighting Procedure (Outdoor and Studio)



Unit II:

Lighting Equipment and Techniques, Accessories


Unit III:

Basic Camera Design and Structure, Camera Working, Camera Operations, Camera Movements, Lens Characteristics



Unit IV:

Visualization, Composition, Narratives, etc.


Unit V:

Lighting for different program formats, visual effects (optical, mechanical effects) - Character Generators


References


Viera, Dave, Lighting for Film and Electronic Cinematography

CORE PAPER – VI: Video Editing (Principles and Practices)
Unit I:
Evaluation of Editing, Fundamentals of Editing, Editing Equipments and Editing Differences, Editing Functions (Comine, Condense, Correct, Build)


Unit II:

Linear and Non- linear editing—Editing Preparation, Process of Editing, continuity, relational Continuity, match cut, jump cut, cut away, master shots and inserts


Unit III:

Terms, Concepts, Standards in Sound Editing, Editing Accessories, Switching and Instantaneous Editing.



Unit IV:

Aesthetics Principles of continuity editing (mental maps, vectors, on-off screen positions and Complexity Editing (Intensifying the Event, Supplying the meaning)


Unit V:

Mixing of Sound and Visuals, incorporating and integrating graphics and animations, Latest Editing Softwares and their Applications.



References


Zettl, Hebert; Video Basics. Wadsworth. Thompson Learning, 2001


ALLIED - II / Paper – I: Videography Lab

(Practical: Record - 80, Viva - 20)

Lighting Equipment

Different Types of Lighting

Indoor and outdoor lighting

Camera Angles

Camera Support Equipment (Trolleys, etc.)

Semester IV




CORE PAPER – VII: Elements of Film



Unit I

Film form and film History: Early Cinema (1893-1903). Development of Classical Hollywood cinema (1903-1927). German expressionism (1919-1924). French Impressionism and Surrealism (1917-1930). Soviet Montage (1924-1930). The Classical Hollywood Cinema after the coming of sound. Italian neo-realism (1942-1951). The French New wave (1959-1964). Japanese cinema. Cinema in the third world. Indian (Hindi, Tamil & other languages) cinema. Contemporary trends.


Unit II

Planning, pre-production - Concept / Story development, Scripting / Screen play writing, Budgeting, Casting, Locations, Financing. Production – Shooting, Direction & Cinematography. Post production - Editing, Sound recording, Dubbing, Special effects. Graphics & Final mixing. Distribution & Exhibition.


Unit III

Mise-en-scene - Realism, the power of mise-en-scene, aspects of mise-en-scene, space and time, narrative functions of mise-en-scene. Cinematographer properties - the photographic image, framing, duration of the image, montage and long take. Editing - dimensions of film editing, continuity editing, alternative to continuity editing. Sound - the powers of sound, fundamentals of film sound, dimensions of film sound, functions of film sound.


Unit IV

The concept of form in films, principles of film, narrative form, non-narrative form, dividing a film into parts and Genres (language, style, grammar, syntax.)


Unit V

Style as a formal system, narrative unity, ambiguity, a non-classical approach to narrative films, space and time, disunity, form, style and ideology.


References


Thoraval, Yves (2000). The Cinema of India (1896-2000)

Roberge, Gaston. The Subject of Cinema

Roberge, Gaston (1977). Films for an Ecology of Mind

Halliwell. The Filmgoers Companion 6th Edition

Arora. Encyclopedia of Indian Cinema

Baskar, Theodor. Eye of the Serpent



CORE PAPER – VIII: Scriptwriting and Direction



Unit I:

Scriptwriting Basics. Different Formats. Story Board.



Unit II:

Script Writing for different Programs, time chunks, fiction & non-fiction, documentaries. Entertainment Programs (un-scripted) - Writing for special audiences


Unit III: Direction Basics

Techniques of TV Direction: From Planning to Post-production. Directors’s role


Unit IV:

Directing methods, Directing Documentaries, Directing fiction, directing nonscript programs, Control room direction, Building and Working with crew


Unit V:

Fiction Direction: Performing Techniques, Acting Techniques, Casting,


References


Armer, Alan. Directing TV and Film. Wadsworth. Thompson Learning, 2000

Armer, Alan. Writing the screenplay Wadsworth. Thompson Learning, 2001

Morley, John. Scriptwriting for high impact video. Wadsworth. Thompson Learning, 2000

ALLIED - II / Paper – II: Scriptwriting Lab

(Practical: Record - 80, Viva - 20)

Writing Scripts in different Formats and Audiences (Fiction, Non-fiction, non-scripted programs)

Record should contain at least THREE different scripts in each format.


Semester V




CORE PAPER – IX: Television Production Management


Unit I:

Production Process, Planning and Management, Understanding different Production Environment


Unit II:

Pre-production — research, scripts, planning and organizing production, location management


Unit III:

Floor Management and Studio Management. Single and Multiple Camera Production, Set Design, background



Unit IV:

Post-production Process: Linear and Non-linear editing process (technologies and applications) Special Effects, Graphics and animation


Unit V:

Budgeting, Talent management, Auditions, Organizing the production Team, delivering the finished product.



References


Zettl, Hebert. Television Production Handbook. Wadsworth. Thompson Learning, 2000

Zettl, Hebert. Video Basics. Wadsworth. Thompson Learning, 2001



CORE PAPER – X: Media Aesthetics
Unit 1

Media Aesthetics and Contextualism: Contextualistic Aesthetics, Context and perception, Stabilizing the environment, Selective seeing, The power of context. Medium as structural agent, Fundamental image elements, Content and responsibility. The First Aesthetic Field: Light-- Nature of light, Lighting purposes and functions, The nature of shadows, Attached and Cast shadows, Outer orientation functions: special orientation, tactile orientation, time orientation, Inner orientation functions: predictive lighting, light and lighting instruments. Structuring the First Aesthetic Field : Lighting: Standard lighting techniques, Chiaroscuro lighting : analysis, functions, types, Flat lighting : functions, Silhouette lighting, Media –Enhanced and Media- Generated lighting, Single and Multiple camera lighting. The Extended First field : Colour: Colour perception, Physiological factor, Psychological factor, Colour Mixing: additive colour mixing, subtractive colour mixing, mixed mixing, Relativity of Colour : light environment, surface reflectance, colour temperature, surrounding colours, colour juxtaposition, colour constancy, Colours and Feelings, Colour Energy. Structuring Colour --Function and Composition- Informational function of Colour, Colour symbolism, Compositional function of colour, Expressive function of colour : Expressing Essential quality of an event, Desaturation Theory, Colourising films.

Unit 2

The Two-Dimensional Field: Area: Aspect Ratio, Object size, Knowledge of Object, Image size, Visual Approaches - Deductive approach, Inductive approach.The Two Dimensional Field : Forces Within the Screen Main directions : horizontal, vertical, Magnetism of the frame- headroom, top edge, side edges, Asymmetry of the Frame, Figure and Ground, Psychological Closure, Vectors: type, magnitude, directions. Structuring the Two Dimensional Field: Interplay of Screen Forces : Stabilizing the field, Stages of Balance : stabile balance, neutral balance, labile balance, Object framing, Facilitating Closure, Premature Closure, Illogical Closure, Graphic cues, Natural Dividing Lines, Extending the Field with Multiple Screens, Dividing the Screen, Screens within the screen.

Unit 3

The Three Dimensional Field: Depth and Volume : The Z-axis, Graphic Depth Factors, Overlapping Planes, Relative Size, Height in Plane, Linear Perspective, Ariel Perspective, Depth Characteristics of Lenses, Overlapping Planes, Major Graphication Devices, Typological and Structural Changes. Structuring the Three-Dimensional Field: Screen Volume - Volume Duality, Dominant Positive Volume, Preponderant Negative volume, Z-axis Articulation, Lens distortion, Z-axis Blocking, Spatial Paradoxes- figure-ground, relative size, Superimposition-- Building Screen Space : Visualization: Storyboard, Field of View, Point of View, Looking Up, Looking Down, Subjective Camera, Over the Shoulder shooting, Cross shooting, Multiple Z-axis Blocking, Angles – vector continuity, multiple viewpoints, point-of – view clarification, event intensification, setting style.

Unit 4

The Four Dimensional Field: Time-- Importance of time, Types of time- objective, subjective, biological, Time Direction : past, present, future, Transcending Time, Time Vectors: in live television, in recorded television and films, in edited videotape and film. The Four-Dimensional Field : Motion-- Motion and Media Structure, Zeno and film, Basic structural unit of film, At-At Motion of film, Bergson’s Motion, Basic Structural unit of television, Process image of television, Digital video, Motion paradox, Frames of reference, Z-axis motion, Perceived object speed, Perceived Camera speed, Slow motion, Accelerated motion. Structuring the Four Dimensional Field : Timing and Principal Motions. Types of Objective Time : Timing – clock time, running time, sequence time, scene time, shot time, story time, Types of Subjective time : Pace, Rhythm, Principal motions and their functions. Structuring the Four Dimensional Field : Continuity Editing: Graphic vector continuity, Index vector continuity, Index vector line, Motion vector continuity, Motion vector line, Special continuity factors : action continuity, subject continuity, colour continuity, continuity of environment. Structuring the Four- Dimensional Field- Complexity Editing: Metric Montage, Analytical Montage: sequential, sectional, Idea- Associative Montage, Comparison Montage, Collision Montage.

Unit 5

The Five-Dimensional Field—Sound: Sound and Noise, Literal sound, Non-literal sound, Functions of sound, Information function of sound, Outer orientation functions of sound: space, time, situation, external condition, Inner orientation of sound: mood, internal condition, energy, structure, Aesthetic factors. Structuring the Five-dimensional Field: Sound Structures and Sound/Picture Combinations



References

Zettl, Herbert. Sight, Sound and Motion: Applied Media Aesthetics. Wadsworth. Thompson Learning, 1999.

Berger, John. About Looking. New York: Vintage Books, 1992.

Dondis, Donis A.A Primer of Visual Literacy. Cambridge, Mass.: MIT Press, 1973.

Gombrich, E. H. The Image of the Eye. Ithaca, N. Y.: Cornell University Press, 1982.

Gregory, R.L., and J. Harris (eds). The Artful Eye. New York: Oxford University Press, 1995.

Knopp, Lisa. Field of Vision. Ames, Iowa: University of Iowa Press, 1996.
CORE PAPER – XI: Graphics and Animation
Unit I:

Basics of Digital Technologies, Operating Systems and computer Architecture, Graphics Basics - Vector graphics, Raster, etc. Compression Techniques, Conversion Techniques


Unit II:

Computer Graphics: Aesthetics and Design: CG Application areas and equipment, CG Standards and Formats


Unit III:

2D—Images and Graphics, Principles of raster graphics, Resolution, color, graphics accelerators, digital image representation and formats, 3-D Modeling, Rendering color and rendering models


Unit IV:

Animation—Objects, dynamics, Frame animation, Composing, making and keying


Unit V:

Multimedia Systems, Products, Platforms, Application Domain and Features—audio and video standards —integrating multiple formats (sound, video, text, etc.), Recent Developments in software and hardware systems



References


Heath, Steve. Multimedia and Communication Technology. Focal Press, 1996

CORE PAPER – XII : Video Production Practical

(Practical: Record - 80, Viva - 20)

Documentary Programs: Students will form into small batches (the crew) and make a documentary program.


PROJECT (V & VI semesters)
Given the special nature of the Electronic Media course, Project is compulsory. Students, however, could choose any area including TV Production, Radio Production, and Multi-media Production.
Project will be done in three phases.

Phase -1: Selection of the topic, doing the necessary background research on the topic, and writing the project proposal. This Phase is to be completed during Semester V.
Phase -2: Internship / industry experience in the area related to the Project topic, and submitting the internship report. This Phase is to be completed before the commencement of the next Phase.
Phase -3: Professional execution of the project as per the proposal approved. This will be done during Semester VI. A Viva will be conducted at the end of Semester VI.
Each Phase will be assessed as per the following scheme: Phase -1 – 20 marks, Phase -2 – 20 marks, Phase -3 – 40 marks, and Viva – 20 marks.

Semester VI




CORE PAPER – XIII: Media Organization


Unit I

Media Organization and Design: Some Conceptual Issues. Media as Business and Social Institution. Media enterpreneurship, Greiner’s Development Model of a company.


Unit II

Behavior in media Organization and Organizational Behavior. Nature and Structure of different Media Organizations—AIR/DD, Private Satellite Channels, Production Houses, employment opportunities in Indian Media industry, Group Behavior, Innovation and Creativity, Culture of organization



Unit III

Economics of Media—Relationship between supplier and buyer, Leisure time activity, Cost Factors, Revenue Models, Market Factors, State of the Industry today


Unit IV

Project Management in Media--Production Project Cycle (PPC), Management themes in production Process, Project Planning, Production Strategies, PPC in Practice—Initiation (Ideas, Evaluation and Assessment), Risk and Impact Assessment, Pre-production, Production Team, Project Specification, Project work plan, Sources of Funds, Budgeting, Project Responsibility, Production Process (status Report, Assessment, Negotiation, Completion, Follow-up


Unit V:

Programming Strategies, Audience Rating—Analyzing Programming and Audience Trends Marketing Programs and selling space and time. Different kinds of contracts and legal arrangements. Project Management.



Reference


Block et al. Managing in the Media. Focal Press, 2001

CORE PAPER – XIV: Media Culture and Society




Unit 1


Why study media? Understanding mass media. Characteristics of mass media. Effects of mass media on individual, society and culture – basic issues. Power of mass media. Media in Indian society. Definition, nature and scope. Function of mass media.

Unit 2


Media Audience analysis (mass, segmentation, product, social uses). Audience making. Active Vs Passive audience: Some theories of audience - Uses and Gratification, Uses and Effects, etc.
Unit 3

Media as text. Approaches to media analysis - Marxist, Semiotics, Sociology, Psychoanalysis. Media and realism (class, gender, race, age, minorities, children, etc.)



Unit 4


Media as consciousness Industry. Social construction of reality by media. Rhetoric of the image, narrative, etc. Media myths (representation, stereotypes, etc.) -- Cultural Studies approach to media, audience as textual determinant, audience as readers, audience positioning, establishing critical autonomy

Unit 5


Media and Popular culture — commodities, culture and sub-culture, popular texts, popular discrimination, politics and popular culture, popular culture Vs people’s culture, celebrity industry- personality as brand name, hero-worship, etc. Acquisition and transformation of popular culture

References


Silverstone, Rogers (1999). Why Study Media? Sage Publications

Potter, James W (1998). Media Literacy. Sage Publications

Grossberg, Lawrence et al (1998). Media-Making: Mass Media in a Popular Culture. Sage Publications

Evans, Lewis and hall, Staurt (2000). Visual Culture: The Reader. Sage Publications

Berger, Asa Authur (1998). Media Analysis Techniques. Sage Publications


CORE PAPER – XV: Video Editing Practical
(Practical: Record - 80, Viva - 20)




  • Familiarity with Linear Editing Equipment and Functions

  • Practical Sessions using appropriate industry-standard non-linear editing software



PROJECT (ref. Semester V)

21. B.Sc. DEGREE COURSE IN VISUAL COMMUNICATION
SYLLABUS
Semester III
CORE PAPER – V: Advertising
Unit I

Definition, Nature and Scope of advertising. Roles of Advertising: Societal, Communication, Marketing and Economic. Functions of advertising.


Unit II

Based on target audience, geographical area, Media & Purpose. Corporate and Promotional Advertising. Web Advertising.


Unit III

Environment, Components -Advertiser, Advertising agency & Media. Consumer behavior. Latest trends in advertising –(India and abroad). Ad Agency –Structure of small, medium & big agencies, functions. Types of agencies – in-house, Independent, Full-service & Specialized. Legal aspects & ethical issues.


Unit IV

Client Brief, Account Planning, Creative Strategy and Brief, Communication Plan, Brand Management - Positioning, brand personality, brand image, brand equity. Case studies.


Unit V

Conceptualization and Ideation, Translation of ideas into campaigns, Visualization

Designing & Layout, Copy writing – Types of headlines, body copy base lines, slogans, logos, & trademarks. Typography, Writing styles, Scripting. Story board. Advertising campaign—from conception to execution.

References

Sandage, Fryburger and Rotzoll(1996) Advertising Theory and Practice. AAITBS Publishers

Stansfied, Richard: Advertising Managers Handbook. UBBSPD Publications. Third Edition

Advertising Handbook: A Reference Annual on Press TV , Radio and Outdoor Advertising. Different Years ATLANTIS Publications

Mohan: Advertising Management: Concepts and Cases. Tata McGraw- Hill

Jewler, E (1998):Creative Strategy in Advertising. Thomson Learning



CORE PAPER – VI: Printing and Publication

Unit 1


History of printing. Recent technological development of printing processes. Importance of printing processes in design decisions.

Unit 2


Principles of printing.(relief, planography etc.,) Type-setting methods: hot metal, photo composition and digital. Plate making process. Types of printing processes- Letter Press, Offset, Gravure , Flexography and Silk Screen. Colour printing process - colour separation, colour correction and colour reproduction. Current trends and future developments in printing processes (Laser Printers, Scanners, Ink-jet printers, Image setters, Direct-to-plate printing etc.).

Unit 3


Elements of publication design. Page-makeup & Layout. Types of Layout-Books, Magazines, Brochures, Catalogues etc., Typography—typeface design, copy fitting, communication through typography. Special designs (information graphics, charts, tables boxes etc.).

Unit 4


Printing Management, Printing press organization and structure Economics of printing - different types of paper, ink, plates, miscellaneous; Print order estimation, managing wastage.

Unit 5


New technological development in printing process. Digital pre-press. Direct to plate technologies. Recent trends printing processes. An over view of printing and publishing industry in India. An over view of electronic publishing.
References

Dennis, E(1997). Lithographic technology in transition. Amdams, J.M.

Ramano F (1997). Delmar’s dictionary of Digital Printing and Publishing

Ruggles, P (1996) Printing Estimating: digital and traditional costing methods for graphic imaging. 4th Edition. Thomson Learning

McAllister, R (1998) Pathways to Print: Trapping. Thomson Learning

McAllister, R (1998) Pathways to Print: Color. Thomson Learning

Cost, F (1997) Pocket guide to digital printing. Thomson Learning

Bergland, D (1997). Printing in a digital world. Thomson Learning

Finley, C (1998). Printing paper and inks. Thomson Learning

Amdams, J.M. (1996) Printing Technology 4th Edition. Thomson Learning

Hoff, S (1997). Screen Printing. Amdams, J.M.- Thomson Learning

Ramano, F (1996).Pocket Guide to digital pre-press- Thomson Learning




ALLIED – II / Paper – I: Computer Graphics I

(Practical: Record - 80, Viva - 20)

The practical will include



  1. DTP for Publication Design: PageMaker (latest version)

  2. Editing and manipulation of image/pictures using PhotoShop (latest Versions)

Exercises




  1. Design a 'logo' for an

    1. Advertising agency

    2. Commercial organization

    3. Non-profit organization

    4. Government agency

    5. Service industry




  1. Design a 'visiting card' & 'letter head' for the same FIVE organizations

mentioned above using the logo created in the previous exercise.

  1. Design a 'news letter' for any one of the above-mentioned agencies.

  2. Design the 'front cover' of an in-house journal published by any one of the above mentioned agencies.


Semester IV
CORE PAPER – VII: Elements of Film
Unit I

Indian (Hindi, Tamil & other languages), Film form and film History: Early Cinema (1893-1903). Development of Classical Hollywood cinema (1903-1927). German expressionism (1919-1924). French Impressionism and Surrealism (1917-1930). Soviet Montage (1924-1930). The Classical Hollywood Cinema after the coming of sound. Italian neo-realism (1942-1951). The French New wave (1959-1964). Japanese cinema. Cinema in the third world. Contemporary trends.


Unit II

Planning, pre-production- Concept / Story development, Scripting / Screen play writing, Budgeting, Casting, Locations, Financing. Production –Shooting, Direction & Cinematography. Post production- Editing, Sound recording, Dubbing, Special effects,

Graphics & Final mixing. Distribution & Exhibition.
Unit III

Mise-en-scene-Realism, the power of mise-en-scene, aspects of mise-en-scene, space and time, narrative functions of mise-en-scene. Cinematographer properties- the photographic image, framing, duration of the image, montage and long take. Editing- dimensions of film editing, continuity editing, alternative to continuity editing. Sound- the powers of sound, fundamentals of film sound, dimensions of film sound, functions of film sound.



Unit IV

The concept of form in films, principles of film, narrative form, non-narrative form, dividing a film into parts and Genres (language, style, grammar, syntax.)


Unit V

Style as a formal system, narrative unity, ambiguity, a non-classical approach to narrative films, space and time, disunity, form, style and ideology.



References


Thoraval, Yves(2000) The Cinema of India(1896-2000)

Roberge, Gaston: the Subject of Cinema

Roberge, Gaston (1977): Films for an ecology of Mind

Halliwell;: The Filmgoers Companion 6th Edition

Arora: Encyclopedia of Indian Cinema

Baskar, Theodor: Eye of the Serpent


CORE PAPER – VIII: Basic Photography

Unit I

Human Eye and Camera. Basics of Camera.(aperture, shutter speed, focal length, f-stop, depth of field etc.,) Camera operations. Types of Camera. Types of Lenses. Visual Perception.

Experiencing equipment— different types of cameras, lenses, filters, bellows, converters etc.,
Unit II

Understanding lighting—indoor and outdoor, Exposing and Focusing, Types of lighting, Natural and Artificial Lights, Controlling lights, Exposure Meters, Differential focus, Filters, Flashes. Designing with light.


Unit III

Types of Film -Sensitivity, Temperature, Speed etc., Reversal Films. Manipulation of Colour and Light. Black and white and colour photography—negatives, colour materials, processing and printing.


Unit IV

Basic Requirements, Equipments. Developing Process. Control Factors- Fixing, Washing, Drying. Negative (ideal, identifying faults). Printing (paper, chemicals, Enlarger) etc. Special effects techniques—motion pictures etc., manipulation of image, framing & trimming.


Unit V

Some basic Principles. Aesthetics. Basics of photo-journalism, Photo-features, Photo -essays, Writing captions, Visual story telling. Photography for advertising—Consumer and industrial. Planning a shoot-studio, location, set props and casting.



ALLIED – II / Paper – II: Practical Photography

(Practical: Record - 80, Viva - 20)

Photography record should contain at least 15 black and white and 15 colour photographs. Each exercise should include all the necessary details (colour, exposure time, lens type etc.). Final practical examination will test students knowledge on photography (either as a viva or written exam or practical work on fundamentals of photography). Following themes should be covered (minimum)


Exercises

  1. Landscape (scenic, people, birds/animals, monuments)

  2. Portraits

  3. Photo feature, photo language

  4. Environnemental exposure –

  5. Silhouette

  6. Freezing movement

  7. Panorama

  8. Montage

  9. Indoor photography

  10. Industrial photography

  11. Special effects

Semester V
CORE PAPER – IX: Media, Culture and Society

Unit 1


Why study media? Understanding mass media. Characteristics of mass media. Effects of mass media on individual, society and culture – basic issues. Power of mass media. Media in Indian society. Definition, nature and scope. Function of mass media.

Unit 2


Media Audience analysis (mass, segmentation, product, social uses). Audience making. Active Vs Passive audience: Some theories of audience - Uses and Gratification, Uses and Effects, etc.
Unit 3

Media as text. Approaches to media analysis - Marxist, Semiotics, Sociology, Psychoanalysis. Media and realism (class, gender, race, age, minorities, children, etc.)



Unit 4


Media as consciousness Industry. Social construction of reality by media. Rhetoric of the image, narrative, etc. Media myths (representation, stereotypes, etc.) -- Cultural Studies approach to media, audience as textual determinant, audience as readers, audience positioning, establishing critical autonomy

Unit 5


Media and Popular culture — commodities, culture and sub-culture, popular texts, popular discrimination, politics and popular culture, popular culture Vs people’s culture, celebrity industry- personality as brand name, hero-worship, etc. Acquisition and transformation of popular culture

References


Silverstone, Rogers (1999). Why Study Media? Sage Publications

Potter, James W (1998). Media Literacy. Sage Publications

Grossberg, Lawrence et al (1998). Media-Making: Mass Media in a Popular Culture. Sage Publications

Evans, Lewis and hall, Staurt (2000). Visual Culture: The Reader. Sage Publications

Berger, Asa Authur (1998). Media Analysis Techniques. Sage Publications

CORE PAPER – X: Television Production

Unit I


Introduction of visualization, Different approaches to visualization - TV, Films, and Ad films. Types of telecasting, Production standards NTSC, PAL, Secam etc. Television Crew, an overview of direction, art direction, floor management- indoor & outdoor, production management, budget preparation.

Unit II


Principles of script writing, creative writing, script formats. Planning of Story, story board, discussions, screen play, dialogue writing, selection of cast, costumes, locations, set & design ,Research. Locations: In-door, set, On-sights sets, -- Outdoor on-sight sets, blue matte. Etc.,

Unit III


Camera techniques & operation, Types of camera, Video formats (VHS, SVHS,
U-MATIC, BETA, DIGITAL ), framing, shots & movements (wide, medium, close ups, shadow, zoom, pan , tilt, aerial etc.), usage of various types of camera lenses (Normal, Tele, Zoom etc.,), usages of various filters ( day , night, colour correcting filter, diffusion filter), objectives TV lighting, various types of Lights ( baby, Junior, Senior, etc.,) colour temperature, lighting for different situations (interviews, indoor, out-door), types of lighting( Back, Front, full, semi, etc.,)
Video recording format - Audio on line or off line . Usage of various kinds of mics (Dynamic mic, condenser mic, ribbon mic, Uni-directional, Bi-directional, omni-directional mics, Hand mic, Head set mic, quadraphonic mic and wireless mic, lapel etc.,) Knowledge about audio recording (mono, stereo, surround sound, eco etc.,).
Unit IV

Editing procedure, assembling shots, symbolic editing and editing errors. The language of editing and shooting—sound in editing-categories of sound, post-synchronization, voice-over or narration, music and dubbing, Video Editing – linear, non-linear, types of editing modes (assemble mode, insert mode, on line mode) computer editing - time code roll editing, etc., Television graphics & titling and specials effects, Audio – Dubbing, Back ground Music, synchronizing of video and audio, voice Over (narration)etc. Presentation skills, recording live programmes.



References


Millerson, G. H (1993) Effective TV Production. Focal Press

Holland, P (1998). The Television Handbook. Routledge



CORE PAPER – XI: Web Publishing
(Practical: Record - 80, Viva - 20)

Web publishing: Web Publishing Tool, FrontPage or Dream Weaver and MM Flash

HTML and XML Programming

Creation of the Home Page of a Web Site with proper links

Creation of a dynamic web page using appropriate web development tool (e.g. Dream Weaver) for three different concepts.

Students should be given orientation of web/multimedia usability issues and interface design basics

Each student to provide individual CD-ROMs with all the exercises done during the year with proper dates. Students should be given adequate orientation on Web design and usability concepts

Each student to provide individual CD-ROMs with all the exercises done during the year with proper dates.

Note


  1. The web pages should contain objects created by the students only. No objects/ elements downloaded from the Internet should be used. If static images are to be included, then the student is expected to create her/his own images using appropriate software like PhotoShop.

  2. A minimum of Five exercises should be carried out on each theme outlined above

  3. At least FIVE complete web sites for different categories of products or organizations must be created for the record

  4. All exercises should be accompanied by “paper-page” and “paper-design” in record form along with the original fine containing the exercises.

  5. The above mentioned are the minimum requirement for external examination.



References


Powell, Thomas . Web Design(2000). The Complete Reference. Tata McCraw-Hill

Arora, Deva Yashwant Singh. Multimedia 98: Shaping the Future

Grahm, L (1999) The principles of Interactive Design. Thomson Learning

Xavier: World Wide Web with HTML. Tata McGraw- Hill


CORE PAPER – XII: Advertising Photography
(Practical: Record - 80, Viva - 20)




  1. Visual of the product alone (photograph against plain backdrop)

  2. Visual of the product in a setting where it is used.

  3. Visual in use.

  4. Visual of a benefit from using the product.

  5. Visual showing the loss or disadvantage resulting from not using the advertised product.

  6. Dramatization of the headline.

  7. Dramatization of the evidence.

  8. Dramatizing a detail (in the product)

  9. Comparison between two brands.

  10. Contrast between before and after using the product.

  11. Visuals using Trade Characters.

  12. Symbolism.

  13. Abstract illustration (logo)

  14. Continuity strip

  15. Mood setting visual.

  16. Visual of the product in the package.

  17. Visual of the product ingredients or raw materials.

  18. Special effects (freezing movements)

  19. Montage

  20. Visual with models.



PROJECT (V & VI semesters)
Given the special nature of the Visual Communication course, Project is compulsory. Students, however, could choose any area including advertising, computer graphics, photography and television production.
Project will be done in three phases.

Phase -1: Selection of the topic, doing the necessary background research on the topic, and writing the project proposal. This Phase is to be completed during Semester V.
Phase -2: Internship / industry experience in the area related to the Project topic, and submitting the internship report. This Phase is to be completed before the commencement of the next Phase.
Phase -3: Professional execution of the project as per the proposal approved. This will be done during Semester VI. A Viva will be conducted at the end of Semester VI.
Each Phase will be assessed as per the following scheme: Phase -1 – 20 marks, Phase -2 – 20 marks, Phase -3 – 40 marks, and Viva – 20 marks.


Semester VI

CORE PAPER – XIII: Media Organization


Unit I

Media Organization and Design: Some Conceptual Issues. Media as Business and Social Institution. Media enterpreneurship, Greiner’s Development Model of a company.


Unit II

Behavior in media Organization and Organizational Behavior. Nature and Structure of different Media Organizations—AIR/DD, Private Satellite Channels, Production Houses, employment opportunities in Indian Media industry, Group Behavior, Innovation and Creativity, Culture of organization


Unit III

Economics of Media—Relationship between supplier and buyer, Leisure time activity, Cost Factors, Revenue Models, Market Factors, State of the Industry today.


Unit IV

Project Management in Media--Production Project Cycle (PPC), Management themes in production Process, Project Planning, Production Strategies, PPC in Practice—Initiation (Ideas, Evaluation and Assessment), Risk and Impact Assessment, Pre-production, Production Team, Project Specification, Project work plan, Sources of Funds, Budgeting (tols etc.) Project Responsibility, Production Process (status Report, Assessment, Negotiation, Completion, Follow-up.


Unit V:

Programming Strategies, Audience Rating—Analyzing Programming and Audience Trends Marketing Programs and selling space and time. Different kinds of contracts and legal arrangements, Project Management.


References


Block et al. Managing in the Media. Focal Press, 2001

CORE PAPER – XIV: TV Production Practice
(Practical: Record - 80, Viva - 20)



  1. Students should write original scripts for different formats like documentary and TV commercial (five exercises) — these should be submitted as a separate Record

  2. Shoot a Short story or Documentary—duration not to exceed 5 Minutes, and

  3. Shoot a Commercial— 15 or 20 second spots

Each student should do individual projects containing the record and the program. Final practical examination will test students on their ability to prepare a complete script and story board on any of the above-mentioned format.

CORE PAPER – XV: 3 D Animation
(Practical: Record - 80, Viva - 20)

Project work (walk-through, animated logo, etc.) should contain record containing advanced animation works done by the student. At least FIVE concepts for animations should be included as a part of the record. Each student to provide individual CD-ROMs with all the exercises done during the year with proper dates. Students should be given adequate orientation on basic design and usability concepts. The web pages should contain objects created by the students only. No objects/elements downloaded from the Internet should be used. If static images are to be included, then the student is expected to create her/his own images using appropriate software like PhotoShop. All exercises should be accompanied by “paper-design” in record form along with the original file containing the exercises.

PROJECT (ref. Semester V)

General Instructions for Practical Examinations




  • All records should contain exercises done by students during the course of the year (with proper dates) duly attested and verified by the concerned faculty

  • The minimum number of exercises as specified for each paper should be completed by the students

  • For Drawing, thump-nail sketch would accompany the original. For Graphic Design I, Record I and II all exercises should be done by hand. No cutting and pasting from magazines or any other secondary material will be allowed

  • For Electronic Publishing and Project on Multimedia/Web Designing, the “Paper Page and Design” in Record Format should accompany the original file containing the design exercises. “Paper Page and Design” are rough sketch and design plan done in plain paper before the actual design process using the software

  • For Electronic Publishing, Graphic Design II and Project no objects (pictures, images, graphics etc) downloaded from the Internet or available from standard templates should be used. Students are expected to create their own elements or objects for their final deign.

  • TV production should be done on individual basis


General References for Computer Graphics/ Multi-media and Web Publishing


Lester (1996): Desktop Computing Workbook. Thomson Learning

Coburn. Corel Draw 8:The Official Guide. Tata McGraw- Hill

Cooper, Alan(1995) Essentials of User Interface Design

Greenberg. Fundamental Photoshop. Tata McGraw- Hill

Greenberg. Digital Images: A Practical Guide. Tata McGraw- Hill

Milburn. Photoshop 5.5: Get Professional Results. Tata McGraw- Hill


APPENDIX – 6 (S)

UNIVERSITY OF MADRAS

SYLLABUS FOR SOFT SKILL COURSE IN FRENCH – UG COURSE

For student in Colleges affiliated to the University of Madras

2008 – 09


Aims and objectives:


  1. To create an interest for the French language in the student

  2. To enable the student to have the competence to initiate a conversion and interact in French

  3. To communicate and make observations in French


Syllabus


Objects communicatifs

Objectifs Linguistiques

Saluer

Verbes s’appeler, etre

Se presenter

Masculine et feminin

Demander et dire le prenom et le nom

Interrogation avec <>

Identifier une personne

Masculin et feminin des noms et des objets

Presenter quelqu ‘un

<> / <> + pays, a+ville

Formes de politesse

Articles definis et indefinis

Parler de ses gouts

Adjectif interrogatif <>

Demander l’age, l’addresse, le numero de telephone

Verbes aller, avoir

Demander et dire les professios et nationalites

Adjectifs possessifs

Nommez et situez des objets

Interrogation avec <>

Exprimer la possession

Il y a, prepositions de lieu

Indiquer la couleur

Accents toniques, moi...

Demander et indiquer le prix

Accord des adjectifs demonstratifs

La negation et adjectifs demonstratifs

Interrogation <>



Books for reference :


  1. Apprenons le francais – Book I

  2. Frequence jeunes – Book I


Exam paper pattern:

20 marks Sessional Test I – Oral (20) or grammar written (10) and Oral (10)

20 marks Sessional Test II – Cultural questions (10) and Grammar written (10)

60 marks End Semester – Written Grammar (only the exercises done on the board or from text) (30) – Cultural questions (10), Correspondence (10) and Oral (10)


Model papers enclosed.


UNIVERSITY OF MADRAS

SYLLABUS FOR SOFT SKILL COURSE IN GERMAN – UG COURSE

For Students in colleges affiliated to the University of Madras

2008-09
PREREQUISITES: Complete beginners with no prior knowledge of the language.
OBJECTIVES: The course in German will give an opportunity for students of other disciplines to acquire basic linguistic skills and a working knowledge of a widely used foreign language. The course is based on a minim vocabulary necessary and sufficient to develop elementary language skills in German.

COURSE CONTENT:


UNIT I


  • Alphabets and numbers (1-20)

  • Simples Grammar: Articles (Define, In define, Negative), Nouns, gender: Singular, and plural. Conjugation of the auxiliary verb “To be”

  • Contextual vocabulary and Dialogue: Greeting, Self Introduction, Simple questions.

  • Hard Facts of Germany: (i) Fall of Berlin Wall (ii) Unification of Germany

UNIT II



  • Numbers (20 – 100)

  • Simple Grammar: Conjugation of verbs, pronouns (personal and interrogative), Present tense, imperative tense, auxiliary verb “To have”, Nominative and accusative cases.

  • Contextual Vocabulary and Dialogue: At the Railway Station, Airport

  • Hard Facts of Germany: Education System

UNIT III



  • Prepositions with Dative and with Accusative

  • Simple Grammar: Modal verbs, Past and perfect tenses, Dative case.

  • Contextual vocabulary and Dialogue: Reading the time, days, months and year

  • Hard Facts of Germany: Universities in Germany

UNIT IV



  • Simple Grammar: Irregular verbs, Reflexive pronouns, Possessive pronouns

  • Contextual vocabulary and Dialogue: Daily life, Meals, How to place an order in a restaurant.

  • Hard Facts of Germany: Germany and the European Union.

UNIT V
Prepositions with Dative and Accusative

Simple Grammar: Separable and inseparable verbs, Revision of Grammar learnt so far

Contextual vocabulary and Dialogue: Idiomatic expressions, One’s family and background.

Hard Facts of Germany: Presentation of topics on German Civilization discussed earlier.

TEXT BOOK:

“Komm Mit” – Level I – Holt, Rinehart & Winston

“Moment Mal!” – Level I

“Themen” – Level I

“Facts about Germany”



“Deutsch Fur Auslander” – Schulz-Griesbach
WEBSITES:

www.german.about.com

www.bbc.co.uk/languages/german

www.germanculture.com



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