Rhetorical Analysis of the media



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Rhetorical Analysis of the MEdia

  • Rockin’ RAM Review

Today’s OBjectives

  • Remember and understand the main content of the course

Task #1: Create YOUR question

  • On a half sheet of paper, write two multiple choice questions on our content:
    • Introduction (media questions & rhetorical analysis steps)
    • Pop culture
    • Advertising (needs & appeals, visual language, persuasive writing techniques)
    • Gender in advertising (Killing Us Softly, Tough Guise)
    • Big Media (media giants & problems, solutions)
    • New technologies (desktop computer history, mobile tech)
    • Film (roles, camera techniques, language)

Rockin’ Rhetorical Review & Romp

Intro Questions

  • What media term goes with the following media question? “Who is telling the story?”
    • Media
    • Perspective
    • Message
    • Demographics
    • Application
    • Source

Intro Questions

  • What media term goes with the following media question? “Who is the audience?”
    • Media
    • Perspective
    • Message
    • Demographics
    • Application
    • Source

Intro Questions

  • What media term goes with the following media question? “What is the story?”
    • Media
    • Perspective
    • Message
    • Demographics
    • Application
    • Source

Intro Questions

  • What media term goes with the following media question? “What do I do with the story?”
    • Media
    • Perspective
    • Message
    • Demographics
    • Application
    • Source

Intro Questions

Intro Questions

  • The last step in rhetorical analysis is:
    • Look for patterns
    • Define significant parts and how they’re related
    • Make the implicit explicit
    • Suspend judgment
    • Keep reformulating questions and explanations

Intro Questions

  • Media has embedded values and points of view.
    • True
    • False

Intro Questions

  • Media messages are constructed.
    • True
    • False

Advertising Questions

  • Match the description with the need: The need to take care of others, especially for defenseless animals or children
    • Need for autonomy
    • Need for attention
    • Need to nurture
    • Need for affiliation
    • Need to satisfy curiosity

Advertising Questions

  • Match the description with the need: The need for affectionate contact with others; the need for friendship
    • Need for aesthetics
    • Need for attention
    • Need to prominence
    • Need for affiliation
    • Need to escape

Advertising Questions

  • Match the description with the need: The need to conflict, push back, get even

Advertising Questions

  • Match the description with the need: The need to be looked at, to be noticed
    • Need for guidance
    • Need to aggress
    • Need for autonomy
    • Need for attention
    • Physiological needs

Advertising Questions

  • If a person created an ad that was designed to evoke emotions, that ad could be described as using:
    • Pathos
    • Logos
    • Ethos

Advertising Questions

  • If a person created an ad that mainly uses reputation to sell it’s product, it could also be described as using:
    • Pathos
    • Logos
    • Ethos

Advertising Questions

  • If a person created an ad that mainly uses logic and reason to sell it’s product, it could also be described as using:
    • Pathos
    • Logos
    • Ethos

Advertising Questions

  • The following is an example of what persuasive technique? “Supergloss does it with more color, more shine, more sizzle, more!”
    • Compliment the consumer
    • We’re different and unique
    • Language of Certitude
    • Unfinished technique
    • Rhetorical question
    • Weasel word

Advertising Questions

  • The following is an example of what persuasive technique? “BINGO cereal is part of a nutritious breakfast.”
    • Compliment the consumer
    • We’re different and unique
    • Language of Certitude
    • Unfinished technique
    • Rhetorical question
    • Weasel word

Big Media Questions

  • What do the initials F.C.C. stand for?

Big Media Questions

  • What is the role/job of the F.C.C.

Big Media Questions

  • What major media mogul argues for a breakup of the large media conglomerates and more media diversity?

New Tech Questions

  • Describe one way we saw the U.S. military use new technology in the video Digital Nation.

New Tech Questions

  • Name at least 4 social media sites and describe their focus.

New Tech Questions

  • What is and what is the purpose of the Twitter hashtag?

Film Questions

  • Which is NOT one of the elements in Mise en Scene:
    • Performance
    • Editing
    • Diction
    • Lighting
    • Costume

Film Questions

  • Which camera shot would best fit a scene that needs to capture a character’s emotion?
    • Bird’s Eye View
    • Medium Shot
    • Close-up
    • Establishing shot
    • Tilt

Film Questions

  • Which camera shot would best fit a scene that needs to establish the setting?
    • Extreme long shot
    • Medium shot
    • Close-up
    • Over-The-Shoulder Shot
    • Low angle shot

Your Essay Options

  • Option 1 – The Importance of Critical Analysis: After taking Rhetorical Analysis of Media, prove that you are now a media literate person by writing an essay that proves the importance of thinking critically about the media. In your essay, describe a piece of media that recently caught your attention (print or TV ad, magazine, Web site, film, newscast, article, TV program, etc.) and analyze the message/item using the 6 questions a media literate person should always ask after viewing/reading/being exposed to a media message.

Your Essay Options

  • Option 2 – Envision a Better Media Corp: Imagine you are the CEO of a new media company. Using your knowledge of pop culture, advertising, film, and new media and the abuses of big media (our major R.A.M. units), write a detailed corporate vision for an improved media company—one whose producers are more responsive to the real needs and desires of its consumers. Consider, in your response how you and your company can make the media environment better.

New Tech Questions

  • What does WYSIWYG stand for?

New Tech Questions

  • Which company created the first graphical operating system?
    • Xerox
    • Apple
    • IBM
    • Microsoft

New Tech Questions

  • Which dynamic duo started Apple Computer?
    • Steve Jobs & Steve Wozniak
    • Steve Jobs & Bill Gates
    • Steve Jobs & Steve Bloomberg

New Tech Questions

  • What person did Jobs seek to make some of the first productivity software for the Mac?

New Tech Questions

  • Apple initially saw its major competitor as:
    • Microsoft
    • Xerox
    • Dell
    • IBM

New Tech Questions

  • Apple released its first Mac in what year?
    • 1980
    • 1984
    • 1990
    • 1995

New Tech Questions

  • Microsoft came out with it’s first highly popular version of Windows with a big media campaign in what year?
    • 1980
    • 1984
    • 1990
    • 1995


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