Review for mbus626 Fall 2017 Dr. Chen Chapters: chapters Introduction, 1, 2,3 and 4 and all powerpoints posted on the Bb



Download 9,94 Kb.
Date conversion10.09.2018
Size9,94 Kb.
Mid-Term Exam Review for MBUS626

Fall 2017 Dr. Chen

Chapters: chapters Introduction, 1, 2,3 and 4 and all powerpoints posted on the Bb.

Case studies: All cases up to mid-term exam.

Total possible points (160-170 points)
PART I. Multiple-Choice Questions (70-90 points)

1. 30-35 Multiple Choice Questions (from Main text)

2. 10-15 Multiple Choice Questions (Based on IT Seminar)
PART II. Essays (80-100 points)

3-4 Essays: from chapters 1 thru 4, lectures and case studies



    1. SDLC (What and Why?)

    2. Virtual organization: definitions, characteristics and others

    3. IS/IT Triangle Strategy

    4. Business and Revenue Models, Porter’s Model and Generic Strategy; D-Aveni’s Disruption (Hype-competitive) model

    5. Three essentials for a successful enterprise

    6. Value-Chain and Value Systems

    7. Organizational Design: managerial lever model; its challenge and role of IT

    8. Extra lecture(s) (e.g., Strategic IT Resources, Four Action Framework – Blue Ocean Strategy) with a business example using one of the models listed above

    9. Strategic Advantage and Potential Risks of using IS/IT

    10. What is the “Free Advantage” (also known “The Future of a Radical Price”) and how is it related to Network Effect? (“PlentyofFish” case)

    11. TAM: What is it and the purposes of learning it? What are the two important attributes?

    12. Analyze a mini case using one of the model/strategy learned from the class

    13. Review all cases

In general, you should study and prepare for accomplishing the following tasks:



  1. Identify issues of business strategy, organizational design, and information technology strategy present in the case.

  2. Identify appropriate framework/model to assess the case.

  3. Identify issues related to fundamental elements of IS/IT projects.

  4. Estimate the risk/complexity level of an IS/IT project.

Evaluate effectiveness of techniques and tools used by the subject company.
Potential Risks

There are many potential risks that a firm faces when attempting to use IT to outpace their competition.



  1. Awakening a sleeping giant – a large competitor with deeper pockets may be nudged into implementing IS with even better features

  2. Demonstrating bad timing – sometimes customers are not ready to use the technology designed to gain strategic advantage

  3. Implementing IS poorly – information systems that fail because they are poorly implemented

  4. Failing to deliver what users want – systems that don’t meet the firm’s target market likely to fail

  5. Web-based alternative removes advantages consider risk of losing any advantage obtained by an information resource that later becomes available as a service on the web

  6. Running afoul of the law – Using IS strategically may promote litigation


The database is protected by copyright ©sckool.org 2016
send message

    Main page